FloStack Reviews & Product Details

FloStack is a lead engagement and scheduling platform we acquired in August 2023, after it was originally built as an independent startup. We operate it as a distinct product under the LeadSquared umbrella, with its own branding and site, though we position it alongside our core CRM offerings. Our central goal with FloStack is reducing the time it takes a business to respond to an inbound lead. When a prospect fills out a form on a company's website, we're built to immediately surface relevant information and route the prospect toward next steps — such as booking a meeting directly — rather than leaving them to wait for a sales rep to follow up manually. Our scheduling tool confirms meetings instantly once a prospect selects a time, sharing details and next steps automatically without back-and-forth emailing. Beyond scheduling, we include tools for building interactive "microsites" that can be shared with prospects to keep them engaged post-inquiry, along with real-time engagement analytics that let sales reps see which prospects are actively interacting with shared content, so reps can prioritize follow-up accordingly. We also offer an event management component covering registration, confirmation, and check-in for webinars or in-person events. We market FloStack toward industries like education, healthcare, and BFSI (banking, financial services, and insurance), where inbound inquiry volume is high and delays in response time can directly cost conversions. We serve organizations across these sectors and offer integrations with tools like Exotel for telephony. Because we own FloStack as part of the LeadSquared family, it's generally used by organizations that also use our core CRM, though we present it as capable of running as its own engagement layer on top of a company's existing website and lead sources. Its focus is narrower than our full CRM suite — centered specifically on the moments right after a lead comes in, rather than the entire sales or service lifecycle.