
Browser sessions bill by the minute, so you have to be careful to close them, or a failed job can keep burning credits. Credit costs per format and feature take some time to understand, and they make it harder to predict cost per customer. Some small business sites are slow or heavy on JavaScript, so we had to tune wait times and timeouts to get consistent results. Structured extraction is very good but not perfect, so we still check the results before saving them. None of this is a dealbreaker. Review collected by and hosted on G2.com.
Our customers are local business owners, not marketers, and our product writes social media posts for them. To do that well, we need to understand each business: its services, products, photos, colors and fonts. Asking owners to type all of that in kills signups. Firecrawl lets us ask for one thing instead: their website URL. From there we map the site, scrape the key pages, pull out products with a schema and grab the brand colors and fonts. Then we autofill their profile in about the time it takes them to finish the next onboarding step.
The benefit is a much shorter onboarding and a better first impression, because the first posts a customer sees already use their real services and look like their brand. On the engineering side, we didn’t have to build or maintain our own scraping setup: headless browsers, proxies, ad blocking and HTML cleanup. Firecrawl’s browser sessions also let us render customer websites outside our own infrastructure, which was a security requirement for us. That’s weeks of work we didn’t have to do and infrastructure we don’t have to look after, so our small team can stay focused on the product. Review collected by and hosted on G2.com.

