# Which brand asset management platforms offer external user portals with download permissions?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 folks, especially the brand and creative ops people: one asset in the wrong hands can undo a year of careful brand policing, which is why external sharing is the part of this category I am researching hardest right now. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The specific question: which brand asset management platforms give external users a proper portal, with download permissions you can actually control? Looking across<a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management">brand asset management</a> software, four names keep surfacing:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a> (4.5, 1,165+ reviews): posts the top asset permissions rating of this group on G2's feature data at 89%, with brand portals aimed at agencies and resellers. Content expiration rates 87%, so shared assets can be time-boxed instead of living forever in someone's downloads folder.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a> (4.4, 1,770+): shares curated collections with external users through its portals, with asset permissions rated 88%. Its reputation is a lighter admin lift, with download controls set per collection rather than per file.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"><strong>Brandfolder</strong></a> (4.4, 1,425+): built around public-facing brandfolders and share links, with asset permissions rated 84%. Share-link analytics show who viewed and downloaded what, which covers the audit half of this question.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"><strong>Frontify</strong></a> (4.5, 215+): treats the portal as a brand guidelines hub with assets attached, so external users get context along with files. Access requests rate 87%, letting outside users ask for what they cannot yet download.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For the people running external sharing at scale: what is not on this list that should be, and what is the one permissions control you would never run an external portal without?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 16 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d add Acquia DAM to the list. The one control I wouldn’t run an external portal without is expiring, role-based download access, especially for agencies or partners who only need certain assets for a limited time.&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 days ago
- Author title: Marketer





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