--- title: Ethos Reviews meta_title: 'Ethos Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Ethos works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 7 scale: '5' date_modified: '2026-10-17' parent_category: name: Content Management url: https://www.g2.com/categories/content-management ---

Ethos Reviews & Product Details

User Insights

Average based on 7 real user reviews.

Ethos Reviews (7)

Reviews

Ethos Reviews (7)

3.9
7 reviews

Pros & Cons

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Jillyn D.
JD
Jillyn D.
Founder + Executive Director
Small-Business (50 or fewer emp.)
"Promising Concept, Failing Execution"
0/5
What do you like best about Ethos?

The use case is legitimate. The market need is real. The platform does not meet it. Review collected by and hosted on G2.com.

What do you dislike about Ethos?

- Platform is persistently buggy and slow

- White label functionality does not work as advertised

- Custom URLs fail repeatedly

- Brand guides are indexed by Google and actively competing in search against clients' own websites—a direct SEO liability

- Support is unresponsive through standard channels; public AppSumo escalation appears to be the only effective trigger

- Vendor no-shows on scheduled sales calls with no follow-up Review collected by and hosted on G2.com.

SM
Seth M.
Technology consultant
Small-Business (50 or fewer emp.)
"Great service"
4.5/5
What do you like best about Ethos?

It's convenient and easy to use for a beginner Review collected by and hosted on G2.com.

What do you dislike about Ethos?

I don't have any issues with ethos and haven't experienced any trouble using this website Review collected by and hosted on G2.com.

EM
Enock M.
Project manager
Small-Business (50 or fewer emp.)
"Great For Organizing brand identities for our clients."
5/5
What do you like best about Ethos?

The capacity to lock it and secret word safeguard it is extremely helpful. I likewise love the capacity to impart it all to a connection. Review collected by and hosted on G2.com.

What do you dislike about Ethos?

Perharps the vanilla plan. However, thats not a major issue. Review collected by and hosted on G2.com.

Olderico C.
OC
Olderico C.
CEO
Small-Business (50 or fewer emp.)
"Ethos a great tool for brand repository"
4/5
What do you like best about Ethos?

Ethos is easy to use, with a good support and quick to implement and manage, the team improve new features and it is great to manage your brand repository and guideline Review collected by and hosted on G2.com.

What do you dislike about Ethos?

I think they can improve the GUI especially when you open to external the data, and also i think it need to have more integrations with external tools like Pabbly Review collected by and hosted on G2.com.

Sarah M.
SM
Sarah M.
Brand + Marketing + Tech Expert
Small-Business (50 or fewer emp.)
"Ethos makes organizing brands simple"
5/5
What do you like best about Ethos?

Having all of my clients in one place. Being able to send out a link to share it with my clients is amazing. Review collected by and hosted on G2.com.

What do you dislike about Ethos?

There are a few issues I have in regards to user friendliness. It would be nice if I could customize things more. Review collected by and hosted on G2.com.

Pete R.
PR
Pete R.
Co-Founder, Co-Ceo
Small-Business (50 or fewer emp.)
"Great product for making our brand guidelines pop!"
5/5
What do you like best about Ethos?

Ethos was extremely easy to set up. We've had a ton of great feedback from our marketing team and external parties around the quality of our brand guidelines site. Review collected by and hosted on G2.com.

What do you dislike about Ethos?

Not a whole like I dislike. I do wish we could gate some of our design assets as we'd like to know who's requesting them. Review collected by and hosted on G2.com.

Verified User in Design
AD
Verified User in Design
Small-Business (50 or fewer emp.)
"A mixed bag for your branding projects"
3.5/5
What do you like best about Ethos?

The UI is slick and the workflow easy to understand. The list of features like logo upload, tone of voice, colors etc is growing. Review collected by and hosted on G2.com.

What do you dislike about Ethos?

The idea to capture a brand is well executed, but unfortunately the brand itself with its themes is too loud and overlaps the appearance of the client's brand. Integrations are missing. Review collected by and hosted on G2.com.

Pricing

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