1. [Home](https://www.g2.com/) 2. ... 3. [Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms) 4. [Epsilon Retail Media Discussions](https://www.g2.com/products/epsilon-retail-media/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ff195ed946e747326d14b0b85042e07/epsilon-retail-media.jpeg "Product Avatar Image") ](/products/epsilon-retail-media/reviews) [ Epsilon Retail Media ](/products/epsilon-retail-media/reviews) (26)4.2/5 Epsilon Retail Media is a comprehensive retail media platform that empowers retailers and brands to effectively manage and optimize their advertising campaigns across both on-site and off-site channels. By integrating advanced identity resolution and artificial intelligence, the platform delivers personalized and measurable marketing solutions that enhance customer engagement and drive sales. Key Features and Functionality: - Unified Platform: Combines on-site and off-site retail media capabilities within a single, self-serve interface, enabling seamless campaign management. - Advanced Identity Resolution: Utilizes Epsilon's CORE ID technology, which encompasses over 300 million global privacy-protected consumer identifiers, to provide a comprehensive view of customers across various touchpoints. - AI-Driven Decisioning: Employs artificial intelligence to analyze shopper behavior and optimize ad content, bidding strategies, and placement decisions in real-time. - Omnichannel Activation: Supports advertising across multiple channels, including sponsored products, display ads, video, connected TV, digital screens, and email, ensuring consistent messaging throughout the customer journey. - Privacy-Centric Data Collaboration: Features clean room technology that allows retailers and brands to securely collaborate on permissioned data, optimizing sales strategies in a privacy-safe environment. Primary Value and Solutions Provided: Epsilon Retail Media addresses the growing need for retailers and brands to effectively reach and engage consumers in a fragmented digital landscape. By offering a unified platform that integrates on-site and off-site media capabilities, it enables advertisers to extend their reach beyond owned channels, maximizing monetization opportunities. The platform's advanced identity resolution and AI-driven decisioning ensure that marketing efforts are personalized and efficient, leading to increased sales and a higher return on advertising spend. Additionally, its privacy-centric approach to data collaboration allows for secure and compliant optimization of marketing strategies, making it a valuable tool for navigating the complexities of modern retail advertising. Show More * * * ### 46.0 Nps Score Already have Epsilon Retail Media? ### All Epsilon Retail Media Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Epsilon Retail Media Network used for? ](/discussions/what-is-epsilon-retail-media-network-used-for) What is Epsilon Retail Media Network used for? 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