Name: Directive
Rating: 3.7 (12 reviews)

Directive Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the consultative approach that ensures thorough preparation and professional guidance in meetings. (1 mentions)

Users value the professional branding of Directive, appreciating their polished consultative approach and readiness for meetings. (1 mentions)

Users value the professional communication of Directive, appreciating the consultative approach and thorough data discussions. (1 mentions)

Users commend the professional and consultative support, always prepared with data and best practices for effective meetings. (1 mentions)

Users value the efficiency of Directive, consistently experiencing timely and prompt meetings that enhance productivity. (1 mentions)

Users experience communication issues with Directive, often feeling neglected and burdened by chasing for updates. (3 mentions)

Users experience inefficiency due to lack of understanding and poor communication, requiring excessive follow-up and oversight. (2 mentions)

Users find the limitations in local reach frustrating, as it only generates students or leads internationally. (2 mentions)

Users express concern over the misleading information that results in poor adaptations for modern buyer behavior. (2 mentions)

Users express frustration with poor customer support, citing unreliable communication and lack of proactive engagement. (2 mentions)

5 Pros or Advantages of Directive

1. Advice

Users value the consultative approach that ensures thorough preparation and professional guidance in meetings.

See 1 mentions

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Samantha B.

Enterprise (> 1000 emp.)

5.0/5

"SEO Expertise and Persona Content"

What do you like about Directive?

The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professi

2. Branding

Users value the professional branding of Directive, appreciating their polished consultative approach and readiness for meetings.

See 1 mentions

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Samantha B.

Enterprise (> 1000 emp.)

5.0/5

"SEO Expertise and Persona Content"

What do you like about Directive?

The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professi

3. Communication

Users value the professional communication of Directive, appreciating the consultative approach and thorough data discussions.

See 1 mentions

See Related User Reviews

Samantha B.

Enterprise (> 1000 emp.)

5.0/5

"SEO Expertise and Persona Content"

What do you like about Directive?

The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professi

4. Customer Support

Users commend the professional and consultative support, always prepared with data and best practices for effective meetings.

See 1 mentions

See Related User Reviews

Samantha B.

Enterprise (> 1000 emp.)

5.0/5

"SEO Expertise and Persona Content"

What do you like about Directive?

The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professi

5. Efficiency

Users value the efficiency of Directive, consistently experiencing timely and prompt meetings that enhance productivity.

See 1 mentions

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Verified User

Small-Business (50 or fewer emp.)

0.5/5

"No Leads, Unfulfilled promises"

What do you like about Directive?

Directive was prompt and ontime for all meetings

5 Cons or Disadvantages of Directive

1. Communication Issues

Users experience communication issues with Directive, often feeling neglected and burdened by chasing for updates.

See 3 mentions

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Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Disappointing. Zero Accountability."

What do you dislike about Directive?

They never made the effort to understand our business and consistently failed to deliver on core expectations. Communication and reporting were unreli

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Run away - over promise, under deliver"

What do you dislike about Directive?

They use a formula - it's supposed to be proven but it disregarded all our previous success and a cookie-cutter basic implementation was put in its pl

2. Inefficiency

Users experience inefficiency due to lack of understanding and poor communication, requiring excessive follow-up and oversight.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Disappointing. Zero Accountability."

What do you dislike about Directive?

They never made the effort to understand our business and consistently failed to deliver on core expectations. Communication and reporting were unreli

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Run away - over promise, under deliver"

What do you dislike about Directive?

They use a formula - it's supposed to be proven but it disregarded all our previous success and a cookie-cutter basic implementation was put in its pl

3. Limitations

Users find the limitations in local reach frustrating, as it only generates students or leads internationally.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Run away - over promise, under deliver"

What do you dislike about Directive?

They use a formula - it's supposed to be proven but it disregarded all our previous success and a cookie-cutter basic implementation was put in its pl

Verified User

Small-Business (50 or fewer emp.)

0.5/5

"No Leads, Unfulfilled promises"

What do you dislike about Directive?

- promises of results without any follow thru - only able to generate students or leads from outside of north america

4. Misleading Information

Users express concern over the misleading information that results in poor adaptations for modern buyer behavior.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Run away - over promise, under deliver"

What do you dislike about Directive?

They use a formula - it's supposed to be proven but it disregarded all our previous success and a cookie-cutter basic implementation was put in its pl

Verified User

Small-Business (50 or fewer emp.)

0.5/5

"No Leads, Unfulfilled promises"

What do you dislike about Directive?

- promises of results without any follow thru - only able to generate students or leads from outside of north america

5. Poor Customer Support

Users express frustration with poor customer support, citing unreliable communication and lack of proactive engagement.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Disappointing. Zero Accountability."

What do you dislike about Directive?

They never made the effort to understand our business and consistently failed to deliver on core expectations. Communication and reporting were unreli

Verified User

Small-Business (50 or fewer emp.)

0.5/5

"No Leads, Unfulfilled promises"

What do you dislike about Directive?

- promises of results without any follow thru - only able to generate students or leads from outside of north america

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Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/17/2025

"Disappointing. Zero Accountability."

0/5

What do you like best about Directive?

Honestly, not much. There wasn’t anything about the engagement that stood out in a positive way. Review collected by and hosted on G2.com.

What do you dislike about Directive?

They never made the effort to understand our business and consistently failed to deliver on core expectations. Communication and reporting were unreliable, and we were often the ones chasing updates and driving work forward. There was no sense of proactive partnership, and the engagement required more time and oversight from us than it should have. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

SAVE YOUR MONEY. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

They never took the time to understand our business and operated with little to no initiative. We constantly had to push them to do the basics, which is the opposite of what we needed in a partner. They’re easily the least proactive team I’ve worked with, and the entire engagement has been frustrating and high-effort on our end, with very little value in return. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

9/10/2025

"Run away - over promise, under deliver"

0/5

What do you like best about Directive?

I did like the TAM analysis they did - but realistically it just validated what we already knew. Review collected by and hosted on G2.com.

What do you dislike about Directive?

They use a formula - it's supposed to be proven but it disregarded all our previous success and a cookie-cutter basic implementation was put in its place e.g. best [insert category] software. This isn't how the modern buyer buys and they disregarded all our niche keywords that were performing. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Don't do it - go find a different vendor. One that doesn't just replace your whole program but considers the wins you already had. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

We brought Directive on to continue to grow our digital ads programs - we already had a winning program but were looking for more expertise to 10X our investment and drive even more through those channels. Review collected by and hosted on G2.com.

Samantha B.

Senior Director Brand and Creative at Everbridge

Enterprise (> 1000 emp.)

2/5/2025

"SEO Expertise and Persona Content"

5/5

What do you like best about Directive?

The consultative approach, always ready for meetings with review of the data, discussions on best practices and next steps. Very polished and professional. Review collected by and hosted on G2.com.

What do you dislike about Directive?

Nothing to report as a dislike. Our experience has been positive. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Really understand your brand and provide Directive with access to messaging, content and other materials to help them understand the buyers of your products and what they really need. Be in the business of providing value and solving problems. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Directive has helped us with one of our corporate websites on SEO best practices and content optimizations. They understand personas and content that resonates with various markets which has led to an increase in organic website traffic. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

9/23/2024

"No Leads, Unfulfilled promises"

0.5/5

What do you like best about Directive?

Directive was prompt and ontime for all meetings Review collected by and hosted on G2.com.

What do you dislike about Directive?

- promises of results without any follow thru

- only able to generate students or leads from outside of north america Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

- Leaders of the company will show up to sell you but not solve issues with delivery of services

- none of the conversion or form submission goals were hit Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Directive was attempting to launch our PPC initiatives and drive leads to our website Review collected by and hosted on G2.com.

Jackie W.

Global Associate Vice President, Brand and Customer Marketing

Small-Business (50 or fewer emp.)

7/27/2023

"Game-changer for our growing tech company"

5/5

What do you like best about Directive?

Working with Directive has been a game-changer for our company. Their customer focused methods and data-backed strategies have helped us grow super quick. The team is incredible, communicative, and they take complete ownership of their work. I actually look forward to our calls. I highly recommend Directive to any company looking to drive sustainable growth and with a great extended team. Review collected by and hosted on G2.com.

What do you dislike about Directive?

I have not experienced any downsides yet. Review collected by and hosted on G2.com.

Arina G.

IT General Manager

Small-Business (50 or fewer emp.)

2/24/2023

"Good experience with Directive"

3.5/5

What do you like best about Directive?

Directive has a comprehensive outlook on helping you generate more customers especially by providing a good outline of the different ways I can approach a problem with different services. Review collected by and hosted on G2.com.

What do you dislike about Directive?

It is a bit annoying that you have to book an intro call to get started and get the best out of the solutions Directive provides. This slows down the process of getting started. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Get to know all the services first and then book the intro call. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

Their approach to helping generate customers and not just traffic benefits me by having a more targeted and simplified approach to generating more value and business. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

8/22/2023

"Great Marketing Agency"

5/5

What do you like best about Directive?

Directive has proven results to drive qualified pipeline and campaign efficiencies while also having a lot of background in B2B SaaS Marketing Review collected by and hosted on G2.com.

What do you dislike about Directive?

Depending on budget, Directive can be bit expensive. No real dislikes here though. Review collected by and hosted on G2.com.

Ashwin C.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

10/31/2022

"There's calmness even through uncertainty"

5/5

What do you like best about Directive?

The people managing accounts can speak to a highly technical level. There's no BS. Review collected by and hosted on G2.com.

What do you dislike about Directive?

There's been a little turnover on our account, but the people on our account right now are doing great stuff. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/20/2022

"Great SEO Experience with Michael & Erika"

5/5

What do you like best about Directive?

Solid advice, comprehensive briefs, and very responsive over Slack and email Review collected by and hosted on G2.com.

What do you dislike about Directive?

Pricing is on the medium to upper end of the range for SEO services, but you get what you pay for. Review collected by and hosted on G2.com.

Recommendations to others considering Directive:

Directive will do the work, but you only get your money's worth if you (the client) knock out your assigned tasks. Stay diligent and try to provide feedback on briefs to prevent a backlog. Review collected by and hosted on G2.com.

What problems is Directive solving and how is that benefiting you?

When I joined my company, we already had an agreement with Directive for SEO services -- website analysis, keyword research and strategy, and content brief creation. I quickly discovered that Michael was one of the best SEO experts I've ever worked with (out of roughly 10). When he had to go on leave, I was concerned about the quality deteriorating, but Erika did a fantastic job filling his shoes. Review collected by and hosted on G2.com.

Murray J.

GM Marketing

Enterprise (> 1000 emp.)

7/25/2022

"Finally an agency that's a real agency - a true consultancy"

5/5

What do you like best about Directive?

Smart people that are open, willing to be challenged, though clear on best practice and super proactive with getting shit done. Review collected by and hosted on G2.com.

What do you dislike about Directive?

TimeZone - we are based in Australia and they're primarily US based....which really isn't an issue. Review collected by and hosted on G2.com.