Data Axle Reviews & Provider Details

Data Axle is a comprehensive sales and marketing solution designed to assist businesses in acquiring, managing, and retaining customers effectively. With a focus on delivering affordable services, Data Axle USA leverages high-quality business and consumer contact databases to provide a range of tools that enhance marketing efforts and drive sales growth. Targeted primarily at small to medium-sized enterprises, Data Axle caters to businesses seeking to optimize their marketing strategies and improve customer engagement. The platform offers a variety of use cases, including the creation of targeted marketing lists that enable businesses to reach specific demographics, direct marketing solutions that facilitate outreach through various channels, and ongoing sales leads that keep businesses informed about potential customers. This versatility makes it an essential resource for companies looking to expand their market presence and foster long-term customer relationships. One of the key features of Data Axle USA is its access to extensive databases that are continuously updated to ensure accuracy and relevance. This allows users to create highly targeted marketing campaigns tailored to their specific audience, increasing the likelihood of conversion. Additionally, the platform provides direct marketing solutions that encompass various formats, including email, direct mail, and telemarketing, enabling businesses to choose the most effective channels for their outreach efforts. Another significant benefit of Data Axle is its ability to generate ongoing sales leads. By providing users with fresh and relevant leads, the platform helps businesses maintain a steady pipeline of potential customers, which is crucial for sustained growth. The integration of these features into a single solution streamlines the marketing process, allowing businesses to focus on executing their strategies rather than getting bogged down by administrative tasks. Since its inception in 1972 as InfoUSA, Data Axle has evolved to become a vital component of the Data Axle suite of marketing solutions. Its long-standing presence in the industry speaks to its reliability and effectiveness in helping businesses navigate the complexities of customer acquisition and retention. By utilizing Data Axle, companies can enhance their marketing efforts, improve customer relationships, and ultimately drive sales success.

Provider Website

Seller

Data Axle

Discussions

Data Axle Community

Languages Supported

English

Services Offered

Email Campaigns, Mailing & Marketing Lists, Sales Leads, Search engine marketing

Locations Serviced

Canada, United States

Overview by

Beth Powell

Official Downloads

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Data Axle Reviews (22)

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Ali K.

IT Manager

Small-Business (50 or fewer emp.)

11/21/2025

"A Solid Choice for Accurate and Actionable Data"

3.5/5

What do you like best about Data Axle?

What I like best about Data Axle is the reliability and depth of their data. Their information is consistently clean, accurate, and well-maintained, which makes a huge difference when you're trying to target the right audiences or make informed decisions. They also do a great job of blending business and consumer data to create a fuller picture, and their tools make it easy to activate that data across different channels. Overall, the combination of data quality, coverage, and ease of use is what stands out the most. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

One thing I dislike about Data Axle is that the cost can feel high, especially if you need frequent updates or large data volumes. Their platform can also feel a bit complex at first, and integrating everything smoothly sometimes requires extra time or technical support. While the data quality is strong, there are occasional gaps or outdated records—especially with rapidly changing small businesses. Overall, the value is there, but it does come with some challenges. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you’re considering Data Axle, I’d recommend starting with a small pilot so you can see the data quality and targeting capabilities firsthand. Make sure you have a clear goal for what you want to achieve—whether it’s cleaning your database, identifying new prospects, or improving your marketing accuracy. Also be prepared to invest a bit of time upfront to integrate the data properly into your systems. If high-quality, reliable data is important to your business, Data Axle is worth considering, but you’ll get the most value if you go in with a structured plan. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

Data Axle helps solve problems related to inaccurate, outdated, or incomplete customer and business data. They clean, update, and unify data so companies can work with reliable information. They also provide rich business and consumer insights, better audience targeting, and tools that support smarter, more efficient marketing.

This benefits you by reducing wasted spend, improving campaign performance, increasing conversion rates, and helping you make better decisions with accurate data. It also saves time, streamlines operations, and gives you a stronger foundation for using advanced analytics and AI in your marketing efforts. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Thank you for the excellent review, Ali!

We are delighted to hear that Data Axle has been a solid choice for your needs.

Our team works tirelessly to provide accurate and actionable data for our customers, and we are glad it's paying off in your experience.

If there is anything else we can do to assist you, please don't hesitate to reach out.

Thanks again for choosing Data Axle!

Vishal K.

Customer Success Lead

Mid-Market (51-1000 emp.)

11/19/2025

"Accurate, Up-to-Date Data That Saves Time"

5/5

What do you like best about Data Axle?

What I like most is that Data Axle keeps its business and consumer data constantly updated and verified. It gives me confidence that the contacts I’m reaching out to are real, current, and actually relevant. It takes the guesswork out of my work and saves me a lot of time I’d usually spend cleaning or fixing data. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

One thing I have noticed is that Data Axle has so much data that it can feel a bit overwhelming at first to filter and find exactly what you need. It takes a little time to get the hang of it, but once you do, the platform is really powerful and super useful. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you are thinking about using Data Axle, I would suggest first being clear on what you want to achieve - whether it’s finding leads, running marketing campaigns, or cleaning up your data. It’s a good idea to start small or ask for a sample so you can see how the platform works and check that the data fits your needs.

There’s a bit of a learning curve because there’s a lot of data and features, but once you get the hang of it, it’s really powerful. If you can, take advantage of their APIs or integrations - they make managing and updating your data much easier. With a little planning, Data Axle can save you a lot of time and help you reach the right customers more effectively. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

These are the problems data axle is solving -

1. Poor-Quality or Outdated Data - Many businesses struggle with inaccurate, incomplete and outdated customer and business data.

But Data Axle solving this by providing:

Continuously verified business & consumer databases

Human-verified updates

Data cleaning, deduplication, and enrichment services

2. Difficulty Finding the Right Customers - Many Companies waste time and money targeting the wrong audience.

But Data Axle solving this by providing:

Detailed B2B & B2C audience Details

Intent-based & behavior-based Details

Prepared prospect lists tailored to industry, demographics and behavior

3. Slow and Inefficient Lead Generation - Generating predictable, qualified leads is challenging.

But Data Axle solving this by providing:

High-quality lead data

Lead-gen services

Automated campaign tools

How This Benefits Me (or a Business User like me)

1> Increased Sales & Lead Quality

With the Help of Data Axle We Targeting the right customers helps and boosts conversion rates and reduces our ad spend .

2> More Efficient Marketing

With precise segments and validated data, campaigns perform better with less effort.

3> Lower Operational Costs

Reliable data reduces manual cleanup, errors, and wasted outreach. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Hello Vishal,

Thank you for your feedback!

We are thrilled to hear that Data Axle has provided you with accurate and up-to-date data, saving you valuable time. Our team is dedicated to providing high-quality services and we appreciate the recognition of our efforts. If there is anything else we can do to assist you, please don't hesitate to reach out.

Thanks again for choosing Data Axle!

Jamie W.

Small-Business (50 or fewer emp.)

4/3/2024

"Robust contact lead database with easy to use interface to dial in our target prospects."

5/5

What do you like best about Data Axle?

Their customer service! Accessable, very helpful and knowledgeable. We work with Logan Tuel who is a breath of fresh air and helps us get way more value on how to optimize the many tools Data Axle provides. Logan always comes through! Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

adding too many "omit" industries to one search can really slow the process down Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

Data Axel assigns you an Account Strategist that is knowledgeable and wants you to succeed. Client engagement is critical so users can optimize their experience with this powerful tool. We can hit a wall sometimes and without people like Logan to listen, explain and provide additional &/or different solutions we'd be on our own not optimizing time or money spent. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

Allows us to target particular size prospects in key industries we excel located in areas we serve. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Hi Jamie,

Thank you for your kind words about our contact lead database and interface.

We are constantly updating and improving our product to provide the best possible experience for our customers like you. It's great to hear that it has helped you in targeting your prospects efficiently.

Thank you again for choosing Data Axle USA as your preferred solution, we truly appreciate your support!

Sairam K.

Enterprise (> 1000 emp.)

12/19/2023

"Best for Lead Gen!"

4/5

What do you like best about Data Axle?

- the data they provide us is GDPR compliant, which gives us confidence when reaching out to our North American customers.

- the implementation and integration was easy. It didn't even feel like we changed our lead gen source!

- As we use it on a daily basis, we can visibly see how the quality of leads has improved drastically.

- Great customer support, who ensure that we are always up and running. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

- it isnt the most consistent as delivering the best quality leads

- it seems a bit too pricey Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you don't mind paying a bit extra, then go ahead and pay that premium, for a premium experience. Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

- to generate high-quality leads for the sales team.

- these leads are even verified by their team to ensure the details are valid, making our job much easier.

- makes sending emails a breeze! Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Hi Sairam,

Thank you for choosing Data Axle USA as your go-to tool for lead generation.

We are delighted to know that our platform has been the best for you in this aspect. Our team is constantly working on enhancing our features and services so that we can continue meeting your needs effectively.

Thank you for taking the time to share your positive experience with us - it means a lot!

Verified User in Automotive

Small-Business (50 or fewer emp.)

4/9/2024

"The landing page and ads they set up for our mobile detailing business have been effective."

5/5

What do you like best about Data Axle?

I love that the landing page looks professional and the team is always willing to help! Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

What I disliked was that the process to log into my dashboard took longer than it should have. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Thank you for your positive review of our services at Data Axle USA.

We are delighted to hear that our landing page and ad setup have been effective in promoting your mobile detailing business. Our team works diligently to provide top-notch marketing solutions for businesses like yours, and it is fulfilling to know we have met your expectations.

If there is anything else we can do to support your success, please don't hesitate to reach out.

Thank you again for choosing Data Axle USA!

Hariharan M.

Sr. Account Executive

Enterprise (> 1000 emp.)

12/20/2023

"The best solution for sales and marketing."

4.5/5

What do you like best about Data Axle?

Ensure data accuracy and maintain a good personal listing. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

Mismatch happening in some cases, 40% of the data is getting mismatched with names and emails. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Dear Hariharan,

Thank you for choosing Data Axle USA as your sales and marketing solution.

We are glad to hear that our services have met your expectations and helped improve your business strategies. Your satisfaction is our top priority, and we will continue to provide the best solutions for all of our valued customers.

Thank you for taking the time to leave a review - it means a lot to us!

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

12/19/2023

"Reliable B2B Info and leads"

4/5

What do you like best about Data Axle?

Mainly for the claim that they provide leads that have a high quality of conversion, and this allows a good pipe for the sales team. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

Nothing to hate about Data Axle, really great to start working with them. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Hi there,

Thank you for your review! We're glad to hear that our B2B info and leads have been reliable for your business needs.

Our goal is always to provide the best quality data and support possible.

Your satisfaction is our top priority at Data Axle Sales Genie.

Meghana Y.

Claims Specialist

Banking

Small-Business (50 or fewer emp.)

10/23/2022

"Great experience"

5/5

What do you like best about Data Axle?

It's a Database where we can store complex and historical data

Greatest tool that helps us to keep n account of past data for decade's Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

Nothing every thing is perfect, no changeneeded....................... .................. Review collected by and hosted on G2.com.

Karl J.

Sr Inside Sales Rep

Small-Business (50 or fewer emp.)

5/10/2021

"Getting High Quality B2B Data in Bulk at a Cost Friendly Price"

4.5/5

Describe the project or task Data Axle helped with:

Data Axle helps our sales representative get high quality leads in bulk, they allows us to build out our prospect list as they are highly targeted towards our client datasets for prospects who are likely to use our services. Review collected by and hosted on G2.com.

What do you like best about Data Axle?

I love how detailed the data can get, you're able to sort our B2B companies based on SIC Codes then filter them out by size, and types of contacts you would like to receive. From C-Level Employees to VPs to regular employees, its a great way to get lots of contacts in a fast amount of time. My favorite part is you get access to phone numbers, emails, and occupations of all contacts you're getting. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

There is not much to dislike about Data Axle, they're fantastic to work with. Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

If you're looking to work with Data Axle, I would highly recommend it; their team is very knowledgeable when it comes to creating a customized list for your teams to sell to! Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

With Data Axle, we're able to build out a prospecting list for our sales team. With Data Axle we're able to get lots of contacts for our team to cold call. We love that we're able get leads that are niched around our services to ensure we can easily convert them and they're already interested in our products! Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Hi Aaron,

Thank you for your kind words about our lead generation services.

We're glad to provide high-quality B2C leads all in one place for our clients. Our team works hard to ensure that we are constantly updating and improving our database so that you have access to the most accurate and relevant leads possible.

If there's anything else we can do to assist you, please don't hesitate to reach out.

Thanks again for choosing Data Axle USA!

Catherine S.

VP of Business Development

Small-Business (50 or fewer emp.)

3/2/2021

"Fantastic Reps that help you find leads that convert!"

4.5/5

Describe the project or task Data Axle helped with:

Data Axle (formerly Infogroup USA) has helps us identify the best customer models to purchase leads on. We buy leads to cold sell to, Data Axle works with us to segment the best types of leads to purchase that have the highest chance of conversion. Review collected by and hosted on G2.com.

What do you like best about Data Axle?

I love how friendly and informant the representatives at Data Axle are, they have vast of amount of knowledge that allows us to know we are in reliable hands when consulting with them. Review collected by and hosted on G2.com.

What do you dislike about Data Axle?

I don't have much to dislike about them, they're really great to work with! Review collected by and hosted on G2.com.

Recommendations to others considering Data Axle:

When working with this company, we clearly saw that each representative is highly knowledge able in their field and will help your company evaluate how you're using your leads. I highly recommend working with Mike Harris, he has worked with our company plenty of times and does an outstanding job each time! Review collected by and hosted on G2.com.

What problems is Data Axle solving and how is that benefiting you?

With Data Axle USA, we are able to model Leads to purchase. They have allowed us to find the perfect demographics and propensities to model our leads after. We have found that their consulting allowed us to increase our conversions on cold leads prior to working with them. Review collected by and hosted on G2.com.

Response from Alice Martin of Data Axle

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Thank you for the positive feedback, Catherine!

We're glad to hear that our representatives have been able to help you find high-converting leads.

Our team is dedicated to providing exceptional service and tools for our customers. Please don't hesitate to reach out if there's anything else we can do for you or if you have any suggestions on how we can continue improving.

Thanks again for choosing Data Axle USA!