Crush: Account Planning Software Reviews & Product Details

CRUSH by Prolifiq is account planning and relationship mapping built entirely inside Salesforce. Every plan, map, and objective lives on native Salesforce objects, so the data is reportable, dashboard-ready, and always in sync with your CRM — not stranded in slides or spreadsheets. Sales teams use CRUSH to map the full buying committee on a drag-and-drop relationship map, identifying champions, blockers, and decision-makers while scoring influence and support with color coding to multi-thread complex deals. Structured account plans give every key account a single native home for hierarchy, overview, SWOT, whitespace, relationships, and strategy. Because CRUSH pulls the full parent-child account tree directly from Salesforce, its cross-sell grid automatically fills with closed-won and open pipeline, exposing cross-sell and upsell whitespace at a glance. Account strategy connects to real execution: objectives and tasks carry owners and due dates and surface automatically in each rep's standard Salesforce task list — no plugin and no separate tool to maintain. Managers get visibility through a configurable plan health score per account, tracking score, trend, and at-risk accounts on native dashboards, with subsidiaries rolling up into master account plans. For active pursuits, opportunity plans run a pursuit-specific plan on any Salesforce opportunity, complete with relationship map and engagement matrix, and support any methodology — MEDDIC, BANT, Sandler, Challenger, or custom. Key capabilities: *Relationship Maps with influence/support scoring and buying-committee visualization *Structured Account Plans on fully reportable native objects *Account Hierarchy & Whitespace with automatic cross-sell/upsell surfacing *Objectives and tasks that flow into native Salesforce task lists *Configurable Plan Health Score & ROI tracking with manager dashboards *Opportunity Plans and Engagement Matrix supporting any sales methodology