--- title: CreatorIQ Reviews meta_title: 'CreatorIQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 581 reviews by the users' company size, role or industry to find out how CreatorIQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 581 scale: '5' date_modified: '2026-08-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # CreatorIQ Reviews **Vendor:** CreatorIQ **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 581 ## About CreatorIQ CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram. ## CreatorIQ Pros & Cons **What users like:** - Users appreciate the **clear overview of influencer performance** in CreatorIQ, enhancing tracking and impact measurement. (8 reviews) - Users value the **frequent updates and detailed reporting** of CreatorIQ, enhancing their ability to analyze creator performance. (8 reviews) - Users highly value the **helpful customer support** in CreatorIQ, ensuring smooth navigation and effective campaign management. (7 reviews) - Users appreciate the **clear overview of influencer performance and campaign insights** that simplifies tracking results and measuring impact. (6 reviews) - Users appreciate the **ease of use** of CreatorIQ, benefiting from customizable tools and seamless campaign management. (6 reviews) - Users value the **advanced influencer management** features of CreatorIQ, enhancing campaign efficiency and creator relationships. (6 reviews) - Users love the **intuitive interface** of CreatorIQ, which simplifies reporting and management of influencer campaigns. (5 reviews) - Helpful (4 reviews) - Users value the **comprehensive metrics tracking** in CreatorIQ, providing clear insights into influencer performance and campaign results. (4 reviews) - Success Achievement (3 reviews) **What users dislike:** - Users find the **complexity of data management** in CreatorIQ hinders usability and complicates task execution. (4 reviews) - Users experience **technical issues** with outdated analytics and glitches, impacting data access and workflow efficiency. (4 reviews) - Users note the **inadequate sourcing of new creators** , affecting the ease of finding relevant content on the platform. (3 reviews) - Users find **bulk selection issues** and manual processes in campaign management frustrating, complicating their workflow. (2 reviews) - Users report frequent **creator issues** with navigation, data accuracy, and limited efficiency in sourcing creators on CreatorIQ. (2 reviews) - Users find the **insufficient information** on sourcing new creators limits their experience on CreatorIQ. (2 reviews) - Users often face **navigation issues** with CreatorIQ, resulting in a clunky experience and inefficient workflow. (2 reviews) - Users experience **payment issues** with delays and lack of proactive notifications, relying on creators to report problems. (2 reviews) - Users find the **reporting inadequate** , often lacking depth and freshness, affecting their ability to serve clients effectively. (2 reviews) - Users find the **search functionality challenging** , causing frustration in content discovery despite promised improvements. (2 reviews) ## CreatorIQ Reviews ### 1. I begged to get on this platform for 8 months **Rating:** 5.0/5.0 stars **Reviewed by:** Anna R. | Influencer Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** The platform is super user-friendly and I appreciate that they have a creator verification process that is actually reliable. Love how easy it is to remove and add posts to campaigns + add people from the community tab to ambassadors! **What do you dislike about CreatorIQ?** My only issue I've run into is not having more of an audience breakdown. It would be really nice to see more than just the top 3 for some creators that appear to have a spread out audience based on their top 3 percentages. **What problems is CreatorIQ solving and how is that benefiting you?** With Tribe, we obviously don't have to manually track campaigns or manually look for UGC, organic gifting, etc. The platform makes reporting super quick and efficient. ### 2. Influencer operations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about CreatorIQ?** The API, ease of creating a campaign, and influencer demographics **What do you dislike about CreatorIQ?** Takes a while to update and reauthenticating every 90 days **What problems is CreatorIQ solving and how is that benefiting you?** Influencer attribution help **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear CreatorIQ helps with influencer attribution. ### 3. Amazing event to meet industry peers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** So many data tools / features that help me with my day to day job **What do you dislike about CreatorIQ?** there really isnt anything i dont like about creatorIQ **What problems is CreatorIQ solving and how is that benefiting you?** Being the one stop shop for social links, demographics, bios to create one sheets for our influencer clients so we can pitch to major brands. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear our data and one sheets support you and your influencer clients. ### 4. AMAZING! **Rating:** 5.0/5.0 stars **Reviewed by:** Dennisah F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** I love the team honestly! Everyone is so nice and amazing. I also love being able to create campaigns in the platform and searching for creators. CreatorIQ has given us the best experience. Transitions to new account holders has been smooth and my questions are always answered thoroughly and in a timely manner. **What do you dislike about CreatorIQ?** I dislike that there are not a lot of bulk upload options. Selecting creators one by one or page by page is a time suck. **What problems is CreatorIQ solving and how is that benefiting you?** Creator helps us pull and keep track of our creator's posts. When our program was smaller, we tracked all of this by hand!! ### 5. Great Tool for Influencer Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Trevon M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2023 **What do you like best about CreatorIQ?** Being able to see the insights of any social media account helps me choose the right partners for campaigns with specific target audiences. I also like that if stats are not available, you can request them and receive results in under 5 mins. **What do you dislike about CreatorIQ?** Overall, I don't have many issues with CreatorIQ, I find that sometimes (very rarely) the clients run into problems viewing content after being sent a link. Sometimes certain file formats will appear to work on our end but after sending to client for review they are not able to open - not a huge issue since we have just made it the standard to use MP4s **What problems is CreatorIQ solving and how is that benefiting you?** Being able to verify audiences and engagement rates and see previous sponsored posts helps mitigates risks when creating campaigns with specific demographic needs. ### 6. Great platform for auditing influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about CreatorIQ?** Easy to add creators and review collective metrics for their channels **What do you dislike about CreatorIQ?** Outreach/ campaign management isn't as strong as discovery **What problems is CreatorIQ solving and how is that benefiting you?** Finding and assesing potential influencer partners **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ helps you find and assess potential influencer partnerships. ### 7. What would we do without Tribe Dynamics! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about CreatorIQ?** Tribe is a massive time-saver in our day-to-day & is super seamless to use! I love how easy it is to track content that has been posted by our partners! It's especially lovely to see all of their organic mentions about us too! Tribe is amazing for discovering new creators and viewing their stats! As a team, it's great to review our performance regularly and see how we are placing amongst our competitors. **What do you dislike about CreatorIQ?** We would love to be able to view creators "Likes" count! **What problems is CreatorIQ solving and how is that benefiting you?** Tribe helps us to track partner content super easily & seamlessly! Tribe allows us to cross-check creator stats and verify that the stats creators are providing us are legitimate. Tribe helps us to discover creators in new ways and get insight on their engagement levels before reaching out. ### 8. Interesting & Informative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** I like seeing all the info about creators and the layout of published one sheets and campaigns **What do you dislike about CreatorIQ?** not automatically adding story insights to published posts **What problems is CreatorIQ solving and how is that benefiting you?** solving the issue of not having enough info about creators and displaying info of creators to our clients easily **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great that you're able to share creator info with your clients easily. ### 9. Senior Influencer Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa H. | Senior Influencer Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about CreatorIQ?** It's powerful tool for creator discovery and organization of talent. It also has robust capabilities for building your internal CRM of talent that you can go to for each campaign with already vetted talent. We also enjoy using the onesheets tool to share influencer rosters across teams to collaborate on vetting influencers or showcasing the talent we will be working with on upcoming campaigns. **What do you dislike about CreatorIQ?** It does not have an internal marketplace that we can use to post our briefs and have influencers apply to work with us on a particular campaign. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ allows us to discover new talent to work with on our influencer campaigns on a global level. They also allow us to tap into our already existing CRM, built by other influencer teams within the larger org. ### 10. Incredibly insightful and comprehensive platform + team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** I really enjoy using Tribe Dynamics as it feels like an incredibly intuitive platform, the reporting sections are insightful along with the benchmarking features. **What do you dislike about CreatorIQ?** Sometimes features such as Campaigns can be a little difficult to forumlate to pull in content just right, but this is something that can be refined to function the way we want it to as a team, along with support from our account manager who always helps and offers advice when we have any issues **What problems is CreatorIQ solving and how is that benefiting you?** TRIBE is helping us to track our paid and earned social results across all media platforms, without it having to feel so manual in terms of tracking our data. It's also incredible for benchmarking and seeing where we sit amongst our competetors and where we can enhance our efforts. ### 11. A great industry standard platform that shares insights beyond influencer content & sourcing. **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** I love how you can track your competitors and see what influencers they are partnering with, their organic vs. paid content and ultimately what is working for them. **What do you dislike about CreatorIQ?** I think the sourcing of influencers tool can be a bit more expanded and be a more helpful tool to source for influencers vs. making campaigns and tracking, etc. **What problems is CreatorIQ solving and how is that benefiting you?** Ultimately it is a tool we are using to help tracking our campaigns and if we really are meeting our KPI's and how we can be doing better for each campaign moving forward. ### 12. I love cIQ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about CreatorIQ?** What I like best about CreatorIQ is being able to easily access analytics **What do you dislike about CreatorIQ?** What I dislike about CreatorIQ is honestly nothing. I can't think of anything that I odn't like! **What problems is CreatorIQ solving and how is that benefiting you?** Being able to access analytics is important to our business. **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to hear you're able to easily access analytics with CreatorIQ. ### 13. Amazing platform and amazing service!! **Rating:** 4.0/5.0 stars **Reviewed by:** Dionne 'Didi' F. | Social Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2023 **What do you like best about CreatorIQ?** I love the level of service and care for the clients! Within my role I am regularly in contact with our CSM and the Support team and they've always been amazing! **What do you dislike about CreatorIQ?** I don't have a particular dislike. There are a few things that can be improved overall, but generally I'm very happy with CreatorIQ. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is a key part of how we approach Influencer Marketing within our team. It's not just a platform/tool that we use, we have built our way of work around the use of the product. It helps keeps our campaigns organized, have good overview of our network of creators, create lists in an easy to view format to present to our clients/brand partners, and also allows us to gather data from our campaigns. ### 14. Great experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** I really enjoy using CreatorIQ to access meaningful influencer data in my industry. **What do you dislike about CreatorIQ?** The discovery feature needs to be reworked. It doesn't allow you to discover new influencers who don't talk about you. **What problems is CreatorIQ solving and how is that benefiting you?** Competitive research, tracking of content, tracking of posts **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ helps access influencer data for your industry. We'll share your feature feedback with our Product team. ### 15. CreatorIQ has been an incredible partner for a majority of my career! **Rating:** 4.5/5.0 stars **Reviewed by:** Adrian G. | Manager, Influencer Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CreatorIQ?** Currently, the most helpful and incredible tool we at Tiffany look to CIQ for is the ability to forecast content performance before and after content has gone live for internal reporting purposes. **What do you dislike about CreatorIQ?** As with most technology, there are bugs here and there. However, the CIQ response/support team is the most helpful in troubleshooting! An improvement I would like to see is getting posts/stories in real time. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ reporting and forecasting capabilities have really come in handy when it comes to my team making decisions on casting talent based on their metrics and social insights. ### 16. One Stop Shop **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie T. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** The ease of locating influencers based on desired location and interests. The account insights provides us a better understanding if we will like to engage with the influencer or if their follower interactions are authentic. **What do you dislike about CreatorIQ?** There are no dislikes but opportunities in enhancing the platform for ease of communicating with the influencer. Example: Being able to communicate via Instagram Account DM, if the influencer is not responsive via email. **What problems is CreatorIQ solving and how is that benefiting you?** The ease of multiple brand users being able to see the engagement history and status of an influencer agreement. ### 17. Our go-to tool for measuring artist marketing campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** CIQ is a helpful source for automatically capturing our artist social posts and estimating earned media and impressions for us. The account manager I have been working with is always quick to answer our questions and/or connect us with the right POCs to find solutions for us. **What do you dislike about CreatorIQ?** One downside is having to manually input artists/creators into the campaigns and having to adjust post requirements manually to get the right metrics. The platform can sometimes be finnecky/slow to respond and not the most user-friendly. **What problems is CreatorIQ solving and how is that benefiting you?** The problem that CIQ is helping us solve is to track and measure our artist social posts that tag our business, which is the bulk of our "upper funnel" goals. Prior to CIQ, our team did not have a reliable source to measure social media. ### 18. Great interface, resources and amazing staff and support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about CreatorIQ?** Access to so many social platforms and stats at once. Great tools to make amazing reports quickly and easily. **What do you dislike about CreatorIQ?** Almost too many OPTIONS and features to learn. But the staff is so knowledgable that you can request training at any time. **What problems is CreatorIQ solving and how is that benefiting you?** CIQ help me easily tracking thousands of pieces of content as part of our Influencer Prgram in finance. Campaigns are easy to create and once parameters are filled in, CIQ does all teh trakcing for me! **Official Response from Taylor Andrews:** > Thank you for your honest feedback! It's great to hear CIQ helps with creating reports quickly and tracking creator's content for your influencer program. ### 19. CreatorIQ is perfect for reporting and finding influencers! Best support I've ever had **Rating:** 5.0/5.0 stars **Reviewed by:** Brixton B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** It's easy to find influencers for campaigns and narrow down my searches. Being able to download metrics customized to our reports has been a game changer. The support team is also very quick to respond in finding a solution. **What do you dislike about CreatorIQ?** It's a lot quicker to manually add a post from a creator than hitting the refresh button for the platform to find it. **What problems is CreatorIQ solving and how is that benefiting you?** It's saving so much time getting the engagement for each post. I don't have to go to each profile and manually input the numbers to our reports. ### 20. CreatorIQ: Best Platform for Creator Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** I work for an agency and leverage CreatorIQ across several client accounts. Their team is responsive, easy to work with, and they provide all the tools we need to manage campaigns from large to small. Their robust tools and capabilities are better than platforms I've used before. Not to mention, their new affiliate solution has been a success with all of our clients and creators. **What do you dislike about CreatorIQ?** There's not much to dislike, to be honest! We've suggested a few product improvements, but all concerns have been heard and worked on by the team. **What problems is CreatorIQ solving and how is that benefiting you?** We manage large-scale creator campaigns and utilize affiliate linking. There is no way we could stay organized or keep track of all our creator efforts without the use of a platform like CreatorIQ. ### 21. Great tech platform to seamless manage multiple influencer marketing campaigns across teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about CreatorIQ?** One stop shop for all influencer marketing needs (payment, sourcing, analytics, etc) **What do you dislike about CreatorIQ?** The website can be a little slow at times **What problems is CreatorIQ solving and how is that benefiting you?** Having a CRM for all influencers Automating payment Automating reporting Data collection on content creators **Official Response from Taylor Andrews:** > Thank you for your feedback! It's great to see CreatorIQ is helping automate reports and payments for your program. ### 22. The perfect tool in the influencer marketing industry! **Rating:** 5.0/5.0 stars **Reviewed by:** Shehzeen A. | Senior Vice President Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about CreatorIQ?** It is extremely easy to effectively manage campaigns and present influencer options to decision makers for different brands. CIQ has proven to be a great partner for many years. **What do you dislike about CreatorIQ?** While the influencer search functions are great, we have found that there are some filters that need to be added to the search and discovery section of the platform. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ helps us to identify and find influencers for our programs, and it also helps us to track the progress of the campaign in one place. It's a great resource. ### 23. CreatorIQ Review - 160over90 **Rating:** 5.0/5.0 stars **Reviewed by:** Diana O. | Associate Account Executive, Social and Influencer, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about CreatorIQ?** What is most helpful about Creator IQ is you are able to pull metrics easily, identify creators for any campaign. Also, its great that the support team is always there for you if you need! **What do you dislike about CreatorIQ?** I dislike when CreatorIQ does not pull in all posts for the brand if a creator posts about it (ex. IG Stories a lot of the time you have to manually upload) and when metrics are not correct / don't match what creators have in their metrics screenshots. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ is helping us solve the problems when it comes to compiling metrics after campaigns are wrapped up. CreatorIQ benefits my team by providing a quick 'overview' of reporting that we can present to the client in a timely manner. ### 24. Campaign Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about CreatorIQ?** Creator IQ makes it incredibly organized when tracking campaigns. The use of lists is great when sourcing creators and the metrics are great to share with brand partners. **What do you dislike about CreatorIQ?** Sometimes it is near impossible to track/add stories, They don't always track, or I will get an error when trying to add a story saying, "there is no account for this creator". **What problems is CreatorIQ solving and how is that benefiting you?** Campaign management is the primary use. I wish I could leverage this more for sourcing, but it is too broad and does not yield beneficial results. ### 25. CreatorIQ Review for Brand New Brand **Rating:** 5.0/5.0 stars **Reviewed by:** Dyana L. | Influencer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about CreatorIQ?** CIQ is so helpful in providing insights when looking for partners! Their user-friendly interface makes it easy to navigate around as well as track campaigns. They have such attentive account managers that are always there to work alongside you to make sure you are getting the most out of the platform. **What do you dislike about CreatorIQ?** It would be cool to see creators who are organically mentioning the brand to be flagged to us for future collaborations! **What problems is CreatorIQ solving and how is that benefiting you?** It is helping comb through an influencer's audience and make sure they are the right fit. For example, we currently only ship to US states so knowing where a creators audience is located is very helpful! ### 26. CreatorIQ has made influencer management SO much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about CreatorIQ?** CreatorIQ is most helpful in tracking our individual campaigns and sharing results across our team, including with leadership. It makes it super easy to see how each influencer is performing and how campaigns as a whole are performing. The results automatically update as well, so there's no worry about sharing old data. The reporting feature helps us easily communicate the success of our influencer program cross-functionally. **What do you dislike about CreatorIQ?** The discovery feature for finding new influencers sometimes isn't as helpful as simply searching for them on the platforms. **What problems is CreatorIQ solving and how is that benefiting you?** - Organizing Influencer campaigns - Reporting results - Analyzing what influencers and doing well, and who we should continue to work with - Understanding results at a glance ### 27. Great platform with amazing services and customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about CreatorIQ?** Tribe Dynamics provides my company with an efficient way to track our progress, including but not limited to capturing social mentions, assigning quantifiable value to each post, or providing next-level support. **What do you dislike about CreatorIQ?** Occasionally there are platform glitches however Tribe does a great job at fixing things retroactively. **What problems is CreatorIQ solving and how is that benefiting you?** Offers a quantifiable measure for our social engagement and, thus, both long-term and short-term goals. We most benefit from the Top 10 leaderboard released every month, which allows our company to track our progress compared to our competitors. It has also helped us greatly by automating capturing social mentions and giving us a platform to store our influencer database and discover new influencers with insights into their statistics. ### 28. Informative and easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Simone N. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** We use Tribe Dynamics daily to track our influencer partnerships and results. The platform is highly easy to use, and Reiss is super helpful whenever we need any assistance, no matter how big or small. **What do you dislike about CreatorIQ?** That not all of our creators are Tribe verified, meaning we don't always have the insights on them that we need. **What problems is CreatorIQ solving and how is that benefiting you?** Helping us to grow our creator bubble and brand awareness through targetting the correct influencers and celebrities. ### 29. Love it for managing influencer community and tracking social listening. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about CreatorIQ?** I love that we are able to easily track who is talking about us on a day by day basis. It's also very helpful for hosting info about the influencers (address/bday/etc). **What do you dislike about CreatorIQ?** The biggest issue I have with Tribe is that we are missing a ton of Tiktok content because Tiktok tags do not pull into tribe. This is becoming a bigger issue by the day, as more and more of our content is coming from Tiktok and its not reflected in Tribe reports **What problems is CreatorIQ solving and how is that benefiting you?** It's very helpful to discover influencers who are talking about us and also keeping an eye on the day to day mentions/relationship management. It also helps solve our campaign tracking! ### 30. Good service and platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about CreatorIQ?** Easy to use and straightforward interface. Good customer support. **What do you dislike about CreatorIQ?** With features were more editable and allowed for more customization. **What problems is CreatorIQ solving and how is that benefiting you?** Creator search and platform metrics. **Official Response from Taylor Andrews:** > Thank you for your feedback! We're happy to hear CreatorIQ is easy to use and provides good customer support. ### 31. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Danni I. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** Love the benchmarking system to see where competitors are marked against out KPI's and the discovery tool for finding new creators.The platform is brilliant, but what sets it apart from competitors is the hands on approach the account managers have. **What do you dislike about CreatorIQ?** That there is no communication centre with influencers through the platform and that certain metrics aren't measured **What problems is CreatorIQ solving and how is that benefiting you?** Benchmarking ourselves against competitors and understanding the power of paid partnershios with influencer. ### 32. Creator-IQ has made our day-to-day process more streamlined and efficient. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about CreatorIQ?** The ability to draw audience insights based on social followings and provide clients with interactive & clickable talent profiles. **What do you dislike about CreatorIQ?** It is not yet fully optimized for usage around Twitch as a platform. For example, the sorting filters / mechanism allow you to sort by key social metrics (i.e. Twitter following, IG following, etc.). For our purposes, a more valuable sorting filter would be Twitch average viewership, as that is the main number we are accustomed to using as the primary sorting filter. **What problems is CreatorIQ solving and how is that benefiting you?** Our previous method of sharing talent recommendations was cumbersome and inefficient - Creator IQ has made the recommendation process faster while providing brands more relevant info. ### 33. Making the impossible possible! FINALLY, a platform that can actually quantify PR efforts. **Rating:** 5.0/5.0 stars **Reviewed by:** Millie Y. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** I love the ease of housing all creator information on Tribe, which allows us to pull informed Influencer Mailing Lists and develop our strategy through test and learn tactics. **What do you dislike about CreatorIQ?** Sometimes custom fields don't save and you have to re-enter tags multiple times for individual creators. **What problems is CreatorIQ solving and how is that benefiting you?** It's helping us to solve our brand awareness, advocacy and credibility objectives by helping us to build a community of loyal brand ambassadors. ### 34. Robust platform for sourcing and managing influencers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** The data and tracking abilities are amazing - you get access to info and insights beyond the standard data. **What do you dislike about CreatorIQ?** It would be really helpful if there was a CIQ app or there was texting ability as well. Right now with email-only I need to resend requests so influencers can easily find the info. **What problems is CreatorIQ solving and how is that benefiting you?** The ability to track our influencer's posts has been greatly improved with this program. As long as the post contains the appropriate tags, there is no extra step for the influencers to take in order to show they have completed the requirements. All relevant posts are automatically pulled in to each campaign. ### 35. Very easy to navigate platform with incredibly helpful team! **Rating:** 5.0/5.0 stars **Reviewed by:** Flora M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** Monthly catch up meetings to discuss activites and insights to be taken from different brands. Great to have face time with Reiss and pick his brains! **What do you dislike about CreatorIQ?** Only being able to see top performing posts from other brands. Not being able to see average creator EMV for people who we aren't following. **What problems is CreatorIQ solving and how is that benefiting you?** Helping us to track influencer social content, alongside NPD and mini mailer performance. Discovery of new influencers. ### 36. Experience using Tribe **Rating:** 5.0/5.0 stars **Reviewed by:** Orla M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** The team at Tribe are SO professional and have made our influencer marketing experience so easy and have made tracking and celebrating our results an enjoyable and rewarding experience. **What do you dislike about CreatorIQ?** Unable to have high EMV driving posts counted towards our results because the tag is not in the caption. This has sadly meant we have missed deserved spots in the top 10 beauty brands. **What problems is CreatorIQ solving and how is that benefiting you?** TRIBE has allowed use to have tangible and measurable results and have encouraged us to make our community work harder to earn deserved spots in the top 10. EMV has led to huge ROI and encouraged an increase in sales for ghd. ### 37. Creator IQ changed my life **Rating:** 4.5/5.0 stars **Reviewed by:** Jackie J. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** I love that I can verify followers as well as see past campaign performance and other brands represented. **What do you dislike about CreatorIQ?** Our market is relatively small and many of our influencers are not ont he national radar, which means they are not in the database. **What problems is CreatorIQ solving and how is that benefiting you?** It solves the issue of audience validation, historical performance, engagement rates, and past brand representation. All of these factors and more are important in the decision-making process. ### 38. Global Influencer Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about CreatorIQ?** Definetly the tracking of all content, including stories, and the detailed insights on each piece of content. **What do you dislike about CreatorIQ?** Would be good to be able to add usage notes onto the paid campaigns, for our internal teams. So I could share the platform with them and they'd know how long we can use the content for. Therefore everything would stay in the platform. **What problems is CreatorIQ solving and how is that benefiting you?** Not having to screenshot every piece of content, allows us to focus on other areas of the job rather than spending time screenshotting stories! Provides insights easily for reporting which is great after an event, we can quickly work out the success when asked by internal stakeholders. ### 39. EMV + influencer discovery! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** I love the analytical piece that Tribe Dynamics offers. It is great to show the team how our influencer partnerships are performing (since you cannot track outside of conversions/codes). **What do you dislike about CreatorIQ?** I wish there was a integrated Shopify or shipment capability! We have to submit our influencer shipments outside of the platform and we use GRIN for communication/product shipments with our smaller influencers. **What problems is CreatorIQ solving and how is that benefiting you?** Influencer content tracking for larger campaigns, helping us keep track of locations/addresses. Reporting to our retail partners and determing if we should continue partnerships with certain influencers after content is live. Being able to see content that is posted organically and inside campaigns. ### 40. Great platform for tracking performance and capturing coverage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** The platform is fantastic at capturing social content for brands, it also is very helpful for reporting and competitor analysis. I use the platform every single day and it is a key element of day to day press office running **What do you dislike about CreatorIQ?** Sometimes the campaigns include content that is not relevant to specific activities which means we have to manually go in and remove which causes slightly more work **What problems is CreatorIQ solving and how is that benefiting you?** It helps with selecting strong performing talent for paid activity and helps benchmark against competitors . It captures coverage acurately (with the execption of campaigns created sometimes) which reduces manual workload. Brilliant at quick reporting ### 41. Amazing tool to track influencers! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about CreatorIQ?** The platform is super helpful when tracking all influencers when campaigns are live, as it keeps overall in-detail metrics in one place. Super easy to track new content which influencers have posted. **What do you dislike about CreatorIQ?** It would be really useful to be able to compare creator content against each other. ie to see the overall EMV/ posts etc by creator in an overview dashboard like the campaign one and month by month.  It's unhelpful that Tribe isn't a CRM platform and that comms must be done outside the platform.  It's also unhelpful that you cannot 'brief' creators on Tribe to find new creators. ie putting a campaign live on the platform for creators to apply to be a part of. **What problems is CreatorIQ solving and how is that benefiting you?** Tribe is excellent for reporting against competitor brands. Tribe is super helpful when it comes to understanding new market trends. ### 42. Wayfair CIQ review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about CreatorIQ?** I love using CIQ to vet influencers, particularly when I need engagement, demographic, location, and audience insights. It's very easy and intuitive to search for creators and create externally facing one-sheets to share with stakeholders. **What do you dislike about CreatorIQ?** Sometimes the data seems inaccurate, particulary surrounding audience insights. Additionally, it requires a lot of leg work to fully set up the platform to be usable for campaign management - a year later, we still have not done this. **What problems is CreatorIQ solving and how is that benefiting you?** Influencer ideation and vetting - it significantly reduces the amount of time it takes to find partners. Additionally, it helps quickly consolidate at-a-glance insights about campaigns for stakeholders, once again, saving time. ### 43. Amazing platform with great client support, revolutionized our creator marketing program. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about CreatorIQ?** The tracking and reporting functionalities have made showing the ROI of our creator marketing campaigns easier than ever. Add that to the beautiful one-sheeters, Creator IQ continues to bring a new level of communication and collaboration to our efforts. **What do you dislike about CreatorIQ?** The tagging/labeling/etc functionalities can be duplicative at times, difficult to determine the best structure to set up. Discovery continues to remain an art + science, no single solution including Creator IQ provides the absolute answer. **What problems is CreatorIQ solving and how is that benefiting you?** Discovery, tracking, reporting, internal communication - Every step of the creator marketing process has been made more efficient and easier to digest by every party involved. ### 44. Indispensable Tool & An Incredible Partner - Data & Analytics Professional **Rating:** 5.0/5.0 stars **Reviewed by:** Nathalie G. | Sr. Manager, Marketing Measurement - Michelob ULTRA, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about CreatorIQ?** CreatorIQ is a game-changer for data-driven marketers. We use the tool across all social partnerships. Allows us to collaborate efficiently and measure impact. **What do you dislike about CreatorIQ?** API limitations are the main culprit of any friction I've experienced– which is not unique to CIQ. All social media tools are limited by what social media platforms are willing to provide. **What problems is CreatorIQ solving and how is that benefiting you?** I work for a large organization. We have different day-to-day owners of paid influencer, unpaid influencer, celebrity, sports, media, and event social partnerships. CIQ allows us to track, measure, and analyze the impact all of these in one place. ### 45. The Creator IQ Team always goes above and beyond! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about CreatorIQ?** The Creator IQ team has always been so wonderful and ready to jump on a call or reply to an email asking for help out, explaining something for the 10th time, or sharing resources for our clients and us. **What do you dislike about CreatorIQ?** The only downsides to Creator IQ are the limitations that they have experienced when working with Partners like Meta and TikTok, but they continue to make strides in activating their partners to provide information exclusively to Creator IQ users. **What problems is CreatorIQ solving and how is that benefiting you?** Creator IQ has allowed us to take a peak behind the curtain and evaluate influencer partners true potential using real data. ### 46. Creator IQ Review based on 7 years influencer experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Katrina D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about CreatorIQ?** I realized something significant when I started using Creator IQ was the customizable features and ability to manually update when needed. Flexibility is key. **What do you dislike about CreatorIQ?** Sometimes weeding through accounts that are not relevant can take extra time, but you learn quickly how to mitigate with a better user search. **What problems is CreatorIQ solving and how is that benefiting you?** Finding influencer as well as using the platform for content review with influencers and clients. ### 47. A great tracking platform that can transform the way you engage with your target audience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about CreatorIQ?** TRIBE is the tracking platform I feel most comfortable with, allowing me to build successful campaigns and measure the success of them. It helps having the support of Pia and alignment across the business of the metrics that we follow **What do you dislike about CreatorIQ?** Since the platform has changed, I feel less confident using it. This is on me personally, meaning I need to take the time to upskill myself and feel confident again **What problems is CreatorIQ solving and how is that benefiting you?** 1. Results tracking on a monthly and yearly basis 2. Influencer sourcing for specific campaigns 3. KPI / objective building 4. Understanding the wider beauty landscape ### 48. Great influencer insight tool **Rating:** 5.0/5.0 stars **Reviewed by:** ellie n. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about CreatorIQ?** Using Creator IQ has helped make my work more efficient. Given me insights into the creator industry that I would never be able to get with out the platform. The customer service is brilliant and always there to support and offer their strategic insights. **What do you dislike about CreatorIQ?** There's some small data pulling glitches. Discovery could be further in depth, filter the the date range further. When I have an issue the customer service is always quick to support and assist. **What problems is CreatorIQ solving and how is that benefiting you?** It's providing deep creator insights for brand and competitors. Supports in setting and monitoring KPIs ### 49. Great Platform to Review All Social Channels for Creators **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about CreatorIQ?** Allows me to quickly understand a slew of metrics about creators regardless of the social platform they operate on. This is available both in their UI or as part of their API. **What do you dislike about CreatorIQ?** Previously the API had limited documentation, but I've been impressed by the new documentation portal and actually see this turning into a strength as this portal matures. **What problems is CreatorIQ solving and how is that benefiting you?** CreatorIQ lets us analyze creators across all social media channels before and after a creator posts to a social channel. Further, CIQ has an excellent support staff that quickly handles all inquiries. ### 50. 10/10 Would highly recommend Tribe Dynamics **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica T. | Influencer Relations Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about CreatorIQ?** I love how easy it is to track certain campaigns, as well as tracking the EMV performance of both product launches and influencers individually. In addition, the creator discovery tools are so helpful in sourcing new talent. **What do you dislike about CreatorIQ?** It would be wonderful to have analytics that track ROI. **Recommendations to others considering CreatorIQ:** N/A **What problems is CreatorIQ solving and how is that benefiting you?** Product, campaign, and influencer performance. ## CreatorIQ Discussions - [what is the formula for calculating earned media value EMV?](https://www.g2.com/discussions/27439-what-is-the-formula-for-calculating-earned-media-value-emv) - 1 comment - [View CreatorIQ pricing details and edition comparison](https://www.g2.com/products/creatoriq/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+02%3A50%3A46+-0500&secure%5Bsession_id%5D=70b46dfc-4907-4e18-9f79-a1e89203b9b0&secure%5Btoken%5D=31e0bf1ea1983cb2fa65510d3869f92dd94055c1c568fc03da51a8f6cb2fb700&format=llm_user) ## CreatorIQ Integrations - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) ## CreatorIQ Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API ## Top CreatorIQ Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (458 reviews)