Couch & Associates Reviews & Provider Details

Name: Couch & Associates
Rating: 4.9 (27 reviews)

Couch & Associates designs and delivers innovative solutions to the most complex sales and marketing challenges for the world’s biggest brands. The Couch & Associates model combines strategic advisory services, marketing technology expertise and software development capabilities to help clients improve performance through unique approaches tailored to their environments. Fortune 1000 firms choose Couch & Associates as their partner in optimizing operations, achieving growth and remaining competitive in the digital era. With offices in Canada, the U.S. and the U.K., the Couch & Associates global services team has performed over 1000 engagements for hundreds of leading companies. Couch & Associates is a certified partner to the top sales and marketing technology vendors.

Seller

Couch & Associates

Discussions

Couch & Associates Community

Languages Supported

English, French, Spanish

Overview by

Mike Couch (Digital leader, enabling companies to become more data-driven in their sales, marketing and technology decisions.)

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User Insights

Average based on 27 real user reviews.

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Here's how.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

10/19/2019

"Excellent Salesforce Partner"

5/5

Describe the project or task Couch & Associates helped with:

Couch & Associates performed a custom deployment of Salesforce.com. They configured the platform specifically to our needs based on initial discovery and included custom email tracking and sales attribution solutions. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

They were very efficient and organized. Our entire deployment took one month and it has had a significant positive impact on our operational efficiency. The team is very knowledgeable, both technically and strategically, and we look forward to working with them again in the future. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

There was nothing we disliked about working with Couch & Associates Review collected by and hosted on G2.com.

Recommendations to others considering Couch & Associates:

Couch & Associates will also be advising us on how to better improve our marketing efficiencies as we grow our business. They are experts in both Sales and Marketing technology as well as the strategy and implementation chops to provide strategic direction for our organization. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

We knew we needed to adopt a CRM to help grow our business, and Couch & Associates was able to take our business requirements and translate them into technical deliverables. They took the time to research our industry (Telecom) and were able to guide us through the discovery and requirements gathering phase through to execution, training and adoption. They provided us with best practices around the use of CRM and how we could improve our overall sales strategy by being more data driven and focused. We have, in Couch & Associates, found our go-forward partner as we grow our business, strengthen our sales process and expand our use of CRM. Review collected by and hosted on G2.com.

Gaurav P.

Sr. Marketing Automation Specialist - Global Programs

Information Technology and Services

Enterprise (> 1000 emp.)

11/14/2019

"Dedicated and Highly Skilled Marketing Automation Technology Team"

5/5

Describe the project or task Couch & Associates helped with:

Setting up a new instance, MAP migration, Custom cloud Apps, Eloqua-SFDC integration, Data Washing machine, Custom lead routing and scoring Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

Smart and intelligent team players. Technical team comes up with innovative solutions on multiple occasions. In my observation this was because of their solid technical background and rich experience working with different clients.I am impressed by their project management skills too. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

I wish we had more in-person sessions locally. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

Their technical expertise and strong Marketing technology background helped us significantly on many projects. The team has the aptitude to understand business logic and offer strategic recommendations. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/2/2019

"Great technology partner!"

5/5

Describe the project or task Couch & Associates helped with:

I have worked with Couch & Associates for many years, at my previous and current jobs. They have delivered marketing automation solutions as well as lead reporting and insight solutions. They have also stepped in when I suddenly lost my resources and helped me manage my marketing automation team and execute on projects - build strategy that aligned with organizational goals, roadmap and reporting KPIs against benchmarks. They were also instrumental in optimizing the investment in my automation platform. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

Really understood our business and became a part of our team. Made it easy for us to separate strategy from tactics. Helped us to become more data driven, which allowed us to make the best of the resources that we had. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

There is nothing that I dislike about working with Couch. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

Optimizing our investment in the platform; showing value to our internal partners on their campaigns, helped with customer life cycle - acquisition, retention through advocacy. More innovative approach to solutions that was outside of industry norms - not just following what others were doing. Review collected by and hosted on G2.com.

Tina B.

Senior Manager, Marketing Operations

Mid-Market (51-1000 emp.)

7/12/2019

"Great experience working with Couch & Associates"

5/5

Describe the project or task Couch & Associates helped with:

We have hired Couch & Associates for several Eloqua related projects. Since we do not have an Eloqua expert in house, Couch & Associates has taken on that role. They really have become an extension of our marketing operations team. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

Couch & Associates have been great at constant touch bases through out each project. They come to the meetings very well prepared so that each meeting is very productive. We typically can make decisions based on the data presented. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

Not necessarily unhelpful and it's a bit of a like/dislike situation. Couch & Associates's use an agile model so projects have a finite end date. This forces us to stay on task, which is great, but there are times where other dependencies might lag so that we are unable to meet the end of the sprint. In cases like this, however, they have been great about documenting next steps so we can take the reigns. Review collected by and hosted on G2.com.

Recommendations to others considering Couch & Associates:

Great group of people to work with - I highly recommend them Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

We would not have been able to accomplish a fraction of what we have since our engagements have started. Couch & Associates help get our integration back up and running with Salesforce - this was critical (Dan Hight is a rockstar). They have also build our lead scoring, a complex lead management system, a compliance program and several others. We look good because of their hard work. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/23/2019

"Learning more about digital marketing"

4.5/5

Describe the project or task Couch & Associates helped with:

They have helped with so many projects. From customer onboarding to acquisition and win back. Most currently we're working on a customer referral program that isn't performing well. We hope to turn it around. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

We use Eloqua for email, almost no other non-profits use this software so we're on an island. They completely understand how to use the tool and its functionality. Without that knowledge, we could not be successful. Additionally, they understand digital marketing which is also helpful. They are all very professional and knowledgeable. They are an essential part of our marketing process. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

Their costs are high. My estimation is they are best suited to "for-profit" companies which render far more obvious profitability. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

We're becoming more modern and automated in our marketing approach. We have learned new approaches and have improved services. We hope to ultimately see far greater profitability in the future, vs just slight reductions in costs and staff time. Review collected by and hosted on G2.com.

Mia C.

Marketing Database Analyst

Mid-Market (51-1000 emp.)

9/27/2019

"Great team!"

5/5

Describe the project or task Couch & Associates helped with:

Couch & Associates team were hired to provide Salesforce consulting for my company Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

The team is an expert on all things Salesforce. They took the time to gather and understand the project requirements and were keen on providing excellent communication and updates throughout our engagement. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

Since our engagement was only a few weeks, the team worked hard to impress us and deliver on their promise. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

The team was hired to help us identify areas of improvement and optimize our Salesforce instance in order to be more efficient and achieve success within our sales organization. Review collected by and hosted on G2.com.

Vivien G.

Marketing Operatios Specialist

Mid-Market (51-1000 emp.)

7/12/2019

"Knowledgeable and solution-oriented team"

5/5

Describe the project or task Couch & Associates helped with:

Couch & Associates helped to optimize Eloqua integration and implementation with Salesforce such as designing and implementing lead scoring, contact washing machine, improve lead management, etc. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

The team we worked with are very knowledgeable and technical. They understood our business needs and provided strategic advice that helped us improve our processes. They are also organized and flexible when things needed to be changed. Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

There's currently nothing to dislike at the moment. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

Couch & Associates helped implement Contact Washing Machine within Eloqua and this initiative has helped cleansed and standardized our database. They also helped implement Lead Scoring to help our marketing and sales teams identify and qualify leads. They also helped transform a manual process into an automated process which allowed us time to focus on other initiatives. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

7/31/2019

"A great strategic partner!"

5/5

Describe the project or task Couch & Associates helped with:

We have worked with C&A on strategic email marketing planning and execution including member journey, member engagement, acquisition, retention and advocacy, as well as email governance. They have helped us set, achieve and exceed marketing goals and communicate our team's achievement and value to our organization while showing us how to operationalize iterative campaign management strategies. C&A helps us determine and implement optimized process infrastructure and technology architecture to enable CX strategy. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

Strategic

Process oriented

Innovative

Creative

Project management Review collected by and hosted on G2.com.

What do you dislike about Couch & Associates?

What downside? They have been a trusted partner for our team. Review collected by and hosted on G2.com.

What problems is Couch & Associates solving and how is that benefiting you?

Business problems:

- Retention: High unsubscribe, low engagement and low retention with existing members

- Acquisition: no ongoing automated acquisition or win back campaigns existed to meet organizational goals

- High manual effort to execute on every campaign with low performance metrics due to lack of effective segmentation

- Needed to improve reporting capabilities

-Improve email governance within the organization

Couch has helped us with member acquisition--built an automated email campaign which has impacted revenue and reduced cost

Member retention - built entire member journey for more personalized experience

Member renewal automated campaign

Advocacy - rebuilt largest referral program--member get a member program (integrated channels)

enabled full member journey tracking for all touch points Review collected by and hosted on G2.com.

Gordon B.

Consultant

Management Consulting

Enterprise (> 1000 emp.)

11/8/2019

"Best, most trusted technology partner"

5/5

Describe the project or task Couch & Associates helped with:

We worked with Couch & Associates to build a data visualization product for law firms. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

Exceptional tech iCal skills, superb project management, great attention to detail, friendly and caring attitude. Review collected by and hosted on G2.com.

Anna Y.

Sr. Director

Enterprise (> 1000 emp.)

8/5/2019

"Amazing partners!"

5/5

Describe the project or task Couch & Associates helped with:

I worked closely with Couch & Associates at my last employer where they provided strategy and implementation for our marketing automation program. Review collected by and hosted on G2.com.

What do you like best about Couch & Associates?

They were extremely knowledgeable, agile, supportive, trustworthy and collaborative. They truly cared for our business and always provided ideas and solutions that were best for the company, not just for them. You can't go wrong with C&A. Review collected by and hosted on G2.com.