# Kit Reviews **Vendor:** Kit **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 233 ## About Kit Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online. ## Kit Pros & Cons **What users like:** - Users find ConvertKit's interface **incredibly easy to use** , enabling seamless connection and organization for effective audience engagement. (7 reviews) - Users enjoy the **easy-to-use automation tools** of ConvertKit, enhancing workflow and simplifying email marketing tasks. (4 reviews) - Users praise the **excellent customer support** of Kit, highlighting its helpfulness and positive impact on their experience. (4 reviews) - Users value the **easy integration** of ConvertKit, enhancing workflow with seamless connections to various platforms. (4 reviews) - Users value the **simplicity and user-friendliness** of ConvertKit, making audience connection effortless and intuitive. (4 reviews) - Easy Setup (3 reviews) - Email Marketing (3 reviews) - User-Friendly Interface (3 reviews) - Intuitive (2 reviews) - Users appreciate the **quick setup** of Convertkit, enabling them to easily start building their email lists. (2 reviews) **What users dislike:** - Users highlight the **expensive pricing** structure, especially for smaller creators needing access to more advanced features. (3 reviews) - Users note the **limited lead magnet options** and find pricing steep for smaller creators as they scale. (2 reviews) - Users find the **limited customization** options frustrating, wishing for more flexibility in design and integrations. (1 reviews) - Users find the **limited features** restrictive, craving more access for their evolving needs without high costs. (1 reviews) - Users feel the **limited options** for lead magnets in the introductory version restrict its potential benefits. (1 reviews) - Users struggle with the **lack of automation for sending previous newsletters** to new subscribers in Convertkit. (1 reviews) - Outdated Design (1 reviews) - Users express frustration with **poor customer support** , highlighting slow responses and unhelpful scripted interactions. (1 reviews) ## Kit Reviews ### 1. Ok solution for solopreneurs or very small businesses needing marketing automation but not others **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Kit?** It's low cost Affordable Billing options are good **What do you dislike about Kit?** Not very user friendly or intuitive Doesn't integrate with ANYTHING else (technology wise, we have to use zapier zaps to connect it to our CRM) **What problems is Kit solving and how is that benefiting you?** Email automation sequences and forms We also use their visual automations to connect a form to an email sequence We can download subscribers to forms and see basic reports on how people are engaging with our email campaigns ### 2. ConvertKit **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Kit?** Convertkit allows you to create landing pages that solve specific use cases for getting customers to your product. Without the convert kit I wouldn't be able to optimize my business. **What do you dislike about Kit?** What is least helpful with Convertkit is that I don't like that there aren't any login integrations with google or single sign-on capabilities. It's hard to remember passwords. **What problems is Kit solving and how is that benefiting you?** I mainly use convertkit for email marketing purposes. This help solves all the use cases I must address when trying to traffic customers to my landing page. My business has increased by over 30% by using convertkit. ### 3. The Best Email Marketing tool for Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** ivs p. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2023 **What do you like best about Kit?** It is free to start with upto 1000 contacts. Which is too good for any starting marketer. **What do you dislike about Kit?** As on Date Nothing much. I wish GUI good **What problems is Kit solving and how is that benefiting you?** ConvertKit, provides, cost effective email marketing solutions for beginner marketer. As beginners, cannot afford costly tools. Convertkit helps them. ### 4. A Powerful and Intuitive Email Marketing Tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Kit?** Firstly, I really appreciate how intuitive and easy to use the interface is. Whether I'm creating email campaigns, setting up automation sequences, or managing my subscribers, everything is incredibly streamlined and straightforward. **What do you dislike about Kit?** While the platform provides basic metrics like open and click-through rates, I would like to see more advanced tracking and reporting features. **What problems is Kit solving and how is that benefiting you?** I'm able to create custom email sequences and send targeted content to specific segments of my audience. This helps me build stronger relationships with my subscribers and ultimately drive more conversions and sales. ### 5. ConvertKit has been a great way to automate our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa E. | Piano Teacher and Concert Pianist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2022 **What do you like best about Kit?** The tagging feature is really great because we've been able to keep customers separated based on purchase or what they've signed up for. This way we can better target our emails. The automations/rules was a big game changer. Through that, we've automated so much in our business, which has saved our assistant a lot of time to be doing other important tasks for us. All around an excellent product. I can't imagine running a business without it anymore. **What do you dislike about Kit?** I would like it if more other products naturally integrated with Converkit so we didn't need to use a service like Zapier so much. It seems most other services naturally integrate with mailchimp or constant contact, maybe because those companies are bigger? I'm hoping as Convertkit grows, there will be a lot more native integrations. **What problems is Kit solving and how is that benefiting you?** It is helping us better organize our customers so they get the most relevant emails for their problem. It is helping us automate our business and better collect information from customers, which is helping us know our customer better. ### 6. ConvertKit Review **Rating:** 4.5/5.0 stars **Reviewed by:** Vijay K. | Senior Software Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2022 **What do you like best about Kit?** ConvertKit is a handy email automation tool that helps to grow your audience. It comes with free and paid versions and is one of the top 10 email automation software. Some of the features of ConverKit are: 1. Simple UI 2. Landing page design option 3. Embedded Form 4. Easy to use subscribers settings 5. Automation option 6. Visual automaton 7. Rules option in automation 8. 3rd party integrations with a lot of services and products 9. RSS feed 10. A large group of community 11. Helpful forums 12. Documentations to get started 13. 24/7 customer support 14. Broadcast and email sequence 15. Lots of email templates **What do you dislike about Kit?** The free version of ConvertKit can support up to 1000 subscribers and lacks an automation option. You need to go for the premium or Enterprize version to use all the features of ConvertKit. Conveetkit should increase the free version's audience size and email cap limit. **What problems is Kit solving and how is that benefiting you?** I am using ConvertKit for my personal use which helps my website www.techzant.com to grow newsletter subscribers. ConvertKit is easy to use with lots of pre-built landing pages and custom pages that you can build by writing HTML codes. It helps my subscriber list grow through opt-in forms, pop-up newsletters, and landing pages. The automation helped reduce my effort by 60% and increase the leads by 20-30%. Also, the integration with a variety of industry top software and tools helped in my email list journey. The broadcast and email scheduling option is very useful if you want to send bulk emails. ### 7. Easy To Use **Rating:** 5.0/5.0 stars **Reviewed by:** Claire H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Kit?** Simple set up and easy to use. Also the emails dont drop into spam or the google promotions tab. **What do you dislike about Kit?** Nothing really. I've found it pretty easy to use **What problems is Kit solving and how is that benefiting you?** Stops my email content going into spam ### 8. Convertkit is key for business **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan J. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Kit?** As a digital marketer, I have used a wide range of email marketing services and here is why I belive Convertkit is #1. Almost every other email marketing service has the same flaw: they attempt to be a 1-stop shop. Meaning they dilute their main service with alternate features. A jack-of-all-trades but a master of none. Convertkit simply hyper focuses on email and getting you the most in-depth data, making them the master of email marketing. **What do you dislike about Kit?** The downside of having a service that solely specializes in email means that you will have to integrate with a large number of additional services to complete your marketing system. **What problems is Kit solving and how is that benefiting you?** They provide very in-depth data and tracking regarding behavior, actions and reporting for email campaigns, automation and broadcasts. ### 9. Convertkit does everything we need but the organization isn't the best **Rating:** 4.5/5.0 stars **Reviewed by:** Jen K. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Kit?** Convertkit makes creating email quite easy, they also have fantastic customer service. The price is right. We can create, not basic, but not complicated, automation. We can reverse tag people, which is super helpful. **What do you dislike about Kit?** The way Converkit organizes information is really confusing. It is very hard to locate some of the content that I need to edit. Some of the choices of how you should connect your content is just clunky. **What problems is Kit solving and how is that benefiting you?** We are definitely using it for email marketing and nurturing type email. Creating the email sequences for nurturing email is super easy, also tagging and sorting subscribers is very easy. ### 10. Love this tool for email automation! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Kit?** Simple user interface that is easy to use. I also love the automations and how easy it is to duplicate sequences for new campaigns. **What do you dislike about Kit?** Only downside is I wish I could add a subscriber to a sequence from said subscribers main "profile" page. **What problems is Kit solving and how is that benefiting you?** ConvertKit allows me to send emails to my list via schedules, one-off broadcasts, or automations triggered by actions. I love the different options and appreciate the simplicity and how they've split up the features. ### 11. Convertkit for managing emails and landing pageas **Rating:** 4.5/5.0 stars **Reviewed by:** NEHA C. | Digital Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Kit?** Automates processes that save a lot of time. **What do you dislike about Kit?** They can improve analytics and reporting features and can make it more advance **What problems is Kit solving and how is that benefiting you?** Most often, I need to create a landing page that can go with the emails, and Convertkit makes monitoring the clicks and impressions with emails a lot easier. ### 12. Best email marketing tool for beautiful email templates **Rating:** 4.0/5.0 stars **Reviewed by:** Yogesh S. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Kit?** One of the most things i like about Convertkit is. they provide too many features for absolutely free. so normal users or beginner users are able to use this service without spending much money like other email marketing tools charge, **What do you dislike about Kit?** Lots of things are very impressive on Convertkit , but also some things I notice which are not good or I can say need to improve. like there drag and drop email template builder is not much smooth. Yea we can use this and able to make a good template. But for smoothness and performance need to improve there. Rest is all good **Recommendations to others considering Kit:** Yes! Definitely I recommend Convertkit to other, because while using this service I feel it's better as compared to other costly email marketing services. so definitely you should try this. **What problems is Kit solving and how is that benefiting you?** Convertkit solves lots of small business and website owners' problems. Like if I need some advanced features but are very limited then for that we need to spend some money on other tools but Convertkit provides this thing absolutely free. ### 13. The best email marketing tool for business **Rating:** 4.5/5.0 stars **Reviewed by:** Binny A. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2023 **What do you like best about Kit?** it is very helpful, fast and offers unique insights. help business to achieve the goal. **What do you dislike about Kit?** nothing as of yet. all good. they have very good and actional features/ **What problems is Kit solving and how is that benefiting you?** ConvertKit is solving email marketing challenges for creators and small businesses, which benefits me by allowing me to efficiently manage and grow my email list. ### 14. Convertkit, very good for email lists and tagging, but the page builder isn’t so great. **Rating:** 3.5/5.0 stars **Reviewed by:** Jeremy M. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Kit?** I really enjoy how easy it is to create automations and sequences for my e-mail list. I found it to be very easy to get set up quickly and have everything on auto pilot! **What do you dislike about Kit?** The landing page builder is really not very good. I find it difficult to create a sales page and landing page using Convertkit. I've had an acceptable landing page, but once I began using Leadpages, I realized how inferior Convertkit is, in that aspect **Recommendations to others considering Kit:** Be prepared to find a different page builder. This will get you started, but you will not be able to develop a good looking sales page of your own volition on CK **What problems is Kit solving and how is that benefiting you?** Convertkit is a decent all in one platform and it's email deliverability is very good! I just dislike that it's difficult to edit the landing pages. Also, trying to create a sales page seems impossible. There's also no help in trying to figure out that problem. That is why I have switched to leadpages for page building ### 15. Super Intuitive and so much functionality for free! **Rating:** 5.0/5.0 stars **Reviewed by:** Haley D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Kit?** It's simple, straightforward, and incredibly user-friendly. It has a ton of functionality for no cost whatsoever and allows you to create multiple different assets for your business on the same platform rather than signing into 5 different ones! **What do you dislike about Kit?** I don't love that my forms and landing pages have a weird domain name because it's hosted on Convert Kit, but it's a small price to pay for a good program. Plus you don't really see the URLs when it's a "click the link" kind of situation **Recommendations to others considering Kit:** Sign up for their emails too! They send along some really great tidbits and helpful business related information that I'm always glad to see in my inbox **What problems is Kit solving and how is that benefiting you?** They're really helping with my lack of website-building knowledge. I never thought it'd be so simple to create a landing page or form for my customers, but it was absolutely easy to do... and even kind of fun! ### 16. A Reliable Email Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Manish S. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Kit?** - GDPR compliant privacy-focused tool - Offers forms & landing pages to collect subscribers - Simple & purpose oriented landing pages - User-friendly UI - Easy email import & migration **What do you dislike about Kit?** - Sends email to subscribers to confirm their subscription - Though it's free to start but becomes expensive as your list grows - Not offer to create landing pages from scratch - URL of the landing pages are so wired they could have had a separate domain for this **What problems is Kit solving and how is that benefiting you?** Convertkit helps me build relationships with my audience in the form of an email as well as generate leads for my business. It saved me more hours by simplifying my email marketing efforts. ### 17. Enhanced Audience Monetization with Convert Kit **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammed K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Kit?** Provides a wide range of tools to help monetize one's audience **What do you dislike about Kit?** Focuses a lot on affiliate marketing, so those with affiliate marketing will most likely have an edge over other users **What problems is Kit solving and how is that benefiting you?** Monetization of our audience ### 18. Easy to use tool **Rating:** 5.0/5.0 stars **Reviewed by:** Maggy S. | Online Business Manager, Outsourcing/Offshoring, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Kit?** Handy FAQs to solve how-to steps and on-time Custome Service chat support to answer questions about the products inside Convertkit, unlike another counterpart which provides a bot or delayed response. **What do you dislike about Kit?** The pricing is much expensive compared to Mailchimp and other marketing landing tool. If the user subscription is lowered, say $20 per month up to 1000 subscribers.... **What problems is Kit solving and how is that benefiting you?** It is a great Automation builder with its user-friendly navigation templates to follow and build your form using custom fields readily available for easy usage and completion. ### 19. Best and Easiest email marketing tool have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Prabhakar U. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2022 **What do you like best about Kit?** The best thing about this tool is that it has a free version and it is super easy to use. Along with this, all its other features are also very good. You can create any landing page or form in less than 1 minute using its pre-built templates. It has pre-built templates for email newsletters too. You can send an email newsletter to your customers in just a few clicks. You can set a sequence email for a campaign and see the report in the dashboard. Its automation feature is very easy to use. On Convertkit, you can also add your products and earn money by selling them. Along with these awesome features, it has easy-to-understand documentation, a supportive community, and CreatorUniversity. From time to time, they also send information about learning materials and new products through email. **What do you dislike about Kit?** This tool has one drawback. If I use its API in a form of a WordPress page builder like Elementor and anybody subscribes to my newsletter using that form, it will not send any confirmation email to that person. It will directly add that person as a confirmed subscriber. This drawback can increase the chance of spamming. **What problems is Kit solving and how is that benefiting you?** I use this tool to collect email addresses, generate leads, and send newsletters & offers to my email subscribers. ### 20. Awesome software with 10/10 support **Rating:** 5.0/5.0 stars **Reviewed by:** Cody C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Kit?** Customer service and willingness to help **What do you dislike about Kit?** few dislikes, the only thing is the interface SOMETIMES glitches but every software is like that **What problems is Kit solving and how is that benefiting you?** Im connecting ConvertKit email automations to my landing pages for my business and cannot wait to see the results ### 21. Not for newbies, but no doubt great for growth **Rating:** 2.5/5.0 stars **Reviewed by:** Julie S. | Company DIrector, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2022 **What do you like best about Kit?** CK have a help desk which is responsive in good time. There are lots of tools to use and regular improvements are made. **What do you dislike about Kit?** Personally, I found it complicated to manage all the moving pieces. Maybe because I was still learning the mechanics of online marketing. **What problems is Kit solving and how is that benefiting you?** When I first signed up for CK I paid annually as there was no free subscription offer. I was paying for things my business did not need at the time. It now has a free level and I now have a free account whilst I transition over to another supplier that suits my needs better. ### 22. Convertkit is great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Kit?** I like how easy to use it is for beginners and the set up. Perfect for easily adding to my wordpress website quickly with the theme that I had. Easy to see contacts **What do you dislike about Kit?** The starting monthly fee was a little high for no subscribers compared to other platforms. Also, I switched because I wanted a better way to tag and segment users **What problems is Kit solving and how is that benefiting you?** Convertkit is a great place to store all my leads and to have automatic email follow up sequences which saves me a lot of time and will nurture my leads more to help them turn into customers ### 23. Very good no-code tool to manage email newsletters **Rating:** 4.0/5.0 stars **Reviewed by:** Sushant K. | Product & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Kit?** I liked the option of having a landing page, user subscription management and a decent delivery rate in one place. The option of having a paid newsletter exactly matched my requirements. I found their delivery rate is better in comparison to other tools. **What do you dislike about Kit?** Reporting is something that can be improved for sure. I use geo-tagging and bounce rates to optimise and improve my newsletters. It's missing in the Convertkit. It also gets pricey after a certain user base if you compare from other tools. **What problems is Kit solving and how is that benefiting you?** I wanted to create an email newsletter that can be managed easily while providing good open rates. I got to know about Convertkit from influencers in the Digital Marketing community. I find it useful in managing the landing page/email form and scheduling sequence-based emails. I've increased my open rate by more than 30%. ### 24. Best Tool to Automate Your Email Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Narendra Kumar K. | Assistant Manager - SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2022 **What do you like best about Kit?** The Simplicity of using the Software and various opportunities to segregate users based on the funnel journey or our email engagements. However, what I love with this software is the email open rate which is always on a good note which means most of our emails are ending up in Inbox or Promotion folders. The creation f segmentation and usage of tags is also the best thing which I have used multiple times while using the software. Creating automation with convertkit is very very easy **What do you dislike about Kit?** Yeah, there is only one disadvantage in segmentation. Convertkit will count a user from the date of subscription, If he purchased a product on a specific month while creating segments and trying to segregate the particular month users It won't consider the user from the date of purchase, It will segregate based on the data of the user joined one. In the creator pro plan, there is a solution for it. **Recommendations to others considering Kit:** If you are someone who worries in sending your emails to the inbox of users then convertkit is for you, you can see the change from day 1, Also you don't need a tech guy to handle the convertkit, a normal person with basic knowledge is well enough, It also helps in creating your automation very easily. **What problems is Kit solving and how is that benefiting you?** Email Reach is the biggest problem convertkit had helped us in solving, we found a lot of our emails are ending in inbox and also we have seen a clear difference in email open rate from day 1 itself. Email automation based on the funnel journey is one of the features which also reduced the lot of manual work. Also, the best thing with the convertkit is we are open to doing experimentation without disturbing the existing templates or setup which is also a good feature. ### 25. Best Marketing Automation tool for Creators **Rating:** 5.0/5.0 stars **Reviewed by:** Dipesh R. | Senior Executive - Seo, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Kit?** It automates all the processes very quickly and is very user Friendly. **What do you dislike about Kit?** Pricing can be lowered so more user can use it. **What problems is Kit solving and how is that benefiting you?** I used it for my Email Marketing campaign. ### 26. Straight-forward without the fluff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Kit?** I love that Convertkit is centered on sending emails as if from a friend, without all the fancy images and fluff. I really like their new automation rules, and how easy it is to integrate with nearly every software because they are a big player. **What do you dislike about Kit?** The cost. I don't use all of the features but I feel like I'm paying for them all. I also wish that they would remind me when something isn't working or when I accidentally duplicate something and it crosses over to the next email broadcast. I wish they would have a more affordable solution for small businesses that don't use everything. **What problems is Kit solving and how is that benefiting you?** Email marketing, segmentationg and delivery. ### 27. A Reliable and Easy to Use EMail Marketing Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Ben T. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Kit?** ConvertKit is very easy to use and also very well documented, with helpful tutorial videos. Compared to Aweber, which I switched from, it is very intuitive, and email deliverability seems better too. Setting up funnels is easy and logical. **What do you dislike about Kit?** The pricing tiers can seem a little unfair. For example, I currently have just over 5000 subscribers, which pushes me onto the 8000+ pricing tier. It's a shame there's not another tier in the middle. **What problems is Kit solving and how is that benefiting you?** Maintaining ongoing contact with readers of my blog, and also segmenting customers by their interests, which is really easy to do using the tagging features of ConvertKit. ### 28. I converted from... **Rating:** 5.0/5.0 stars **Reviewed by:** Songy K. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Kit?** Tailored very much for creative types. They speak the language that people like me understand (photographer turned coach). The automation interface is so much better than the other product I've been using for the past few years (and reviewed). Their support staff is very prompt and helpful (and kind!). It feels like they try really hard to look after their customers. As soon as I joined (paid for one of the plans), I felt heard and looked after. **What do you dislike about Kit?** There are some features that I requested when they asked me about what could be improved. The email template system could be improved by allowing the template selection for automation for example. Also, what's not there (compared to other EDMs) is the ability to add smart fields against a subscriber (e.g. time/date fields for appointments etc). I got around the problem by using Zapier so it's not a deal-breaker right now. **Recommendations to others considering Kit:** There are dozens of email marketing programs out there. It's hard to decide which ones. For any solopreneur or a medium-size business (not yet ready to use Keap), ConvertKit is a great option in terms of cost/benefit. I didn't need all the features from Active Campaign (which was costing me in excess of $100 a month. For half the price, Convertkit gives me a better support for the features I need. It's easier to use as well. **What problems is Kit solving and how is that benefiting you?** I use ConvertKit to send a weekly newsletter out to my list and I use it for lead generation (automated email sequence). Their email sequence builder is so easy to use. The automation interface is brilliant as well. Migrating from one email system to another can be super painful but Convertkit's interface made it possible to move complex automation in a day which was quite surprising. ### 29. The Swtich from Convertkit to ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Djuan S. | Mental Health Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Kit?** I enjoyed the weekly training Convertkit offered to their community whereas, with ActiveCampaign, I enjoy the monthly calls with an account manager to help optimize the CRM system. **What do you dislike about Kit?** I did not like the cost per subscriber as the email list was projected to grow. I would have liked to have more monthly calls to talk about some of the issues that come up with optimizing the list. **What problems is Kit solving and how is that benefiting you?** At this time I am no longer using Convertkit. However, I still use their lead magnets to help optimize my website traffic and provide great content for my clients. ### 30. Created for Content Creators **Rating:** 4.5/5.0 stars **Reviewed by:** Chie C. | Web Producer (Owner), Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2018 **What do you like best about Kit?** Convertkit's simplicity in managing contacts is what makes them stand out among other CRM. Just because it's simple doesn't mean it doesn't offer a lot of features. With Convertkit, you can manage all your subscribers as one list and group them with tags. **What do you dislike about Kit?** I don't like the opt-in forms of Convertkit. It needs to be updated. When creating a form, there are times when it's quite hard to know because the instant preview doesn't show exactly what the form looks like. Also, the alignment is not as intuitive as other opt-in form in leadpages or mailchimp. **What problems is Kit solving and how is that benefiting you?** I've always wanted to merge all my contacts in one and easily group them by editing in bulk. Convertkit provided that solution to my problem. I was able to group them using tags. I also like that I can create an automation funnel and see in bird's eye view the funnel templates. ### 31. Easy Marketing Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos A. C. | Compliance Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Kit?** It's a great and simple tool that has helped me to create marketing campaigns super easily and with a high level of security and professional outlook **What do you dislike about Kit?** Is possible the paid plan might be a bit too expensive to my taste **What problems is Kit solving and how is that benefiting you?** Faster and well-tracked campaigns ### 32. Versatile tool that covers a lot of needs **Rating:** 4.5/5.0 stars **Reviewed by:** Kunal G. | Marketing officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Kit?** I liked the email design feature the most out of all the offerings, it was easy to use, intuitive, and got the job done; the UI was solid and didn't clutter things up. The other feature that I enjoyed was the landing page builder and how intuitive it was. **What do you dislike about Kit?** The thing that I disliked was the email sequencing, it was rather too simple as compared to other products out there like klaviyo. It used a drag and drop setup whereas klaviyo gives more freedom and choice with added complexity of course. **What problems is Kit solving and how is that benefiting you?** I was using convertkit for a client who needed to interact with his audience in a meaningful manner through emails and have them carry out behaviours on a landing page. Convertkit really allowed us to run many split tests on both the emails and the landing page, this resulted in us maximizing our conversion rates. ### 33. Experience with convertkit **Rating:** 5.0/5.0 stars **Reviewed by:** Harshith G. | Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Kit?** Converkit is best for automating the campaigns as well for best email campaign creation here the best thing is that we can create the landing page or thank you page as well and use that for remarketing purposes which is not available in most of the tools **What do you dislike about Kit?** Needs complete customization for users, like predefined templates or rules to define in the campaign so that we can use it to the maximum optimization of the campaigns **What problems is Kit solving and how is that benefiting you?** The main benefit i am getting from the converkit is the easy creation of emails or most helpful in creating the remarketing campaigns, so that i dont want to create multiple campaigns here ### 34. Too Simple **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Kit?** The graphic designs for templates were an attractive aspect of the product. **What do you dislike about Kit?** Not good with CRM needs were not available at the time of purchase; and it cost too much to upgrade. **What problems is Kit solving and how is that benefiting you?** The graphics design for templates; they are intuitive to use. ### 35. Effective, easy to use, and free for up to 1,000 contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Diego R. | Producer / Composer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2021 **What do you like best about Kit?** I love the fact that it's built with a simple interface whose main focus is on growing your audience, and that it's easy to integrate with other marketing platforms. **What do you dislike about Kit?** It does miss some of the freedom to code freely your own modules and email logic (in comparison to Zoho) and the other (minor) issue is that if I need to change the text of a broadcast email after I scheduled it, it defaults to "send now," forcing me to schedule it again. This can be particularly dangerous if scheduling an email that is timely with something that hasn't happened yet (e.g., asking a client or potential client what they thought about something they haven't yet received). **What problems is Kit solving and how is that benefiting you?** My favorite thing about it is how complete it is for an app that is free for up to 1,000 contacts. I also love the fact that it comes with an extensive library of modules to capture leads that can be easily incorporated to any website without needing to spend time searching for and setting up plugins. ### 36. Talking About Convertkit **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff M. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Kit?** Lots of features to target different customers. Plus easy to use, and affordable compared to other ESP. And the best part is your broadcasts inbox. Compared to other ESP, this is my pick. **What do you dislike about Kit?** I really do not have anything I dislike about Convertkit, as there have been no issues, and every broadcast we do goes out quickly and inboxes. You could offer more optin pages. **What problems is Kit solving and how is that benefiting you?** We are solving getting mail getting delivered and being able to put together an email quickly. Plus being able to easily upload customers from Woocommerce and other ESP easily ### 37. Best email marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Kit?** The feature personalization email is the best feature of this tool that helps you to customize your email according to your audience automatically. **What do you dislike about Kit?** Its free version is not working properly if you want to delete an extra broadcast then it dons,t delete and the email goes to the promotion or spam folder. **What problems is Kit solving and how is that benefiting you?** Send multiple emails at the same time, create a landing page for lead generation or anything else, personalize your email according to your audience and connect to zapier. ### 38. A powerful and easy-to-use tool **Rating:** 4.5/5.0 stars **Reviewed by:** Shelly S. | Marketing Automation and Low Code System Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Kit?** I can do a lot with this single tool because its capabilities are excellent. We can create landing pages and also do email marketing with this software, which is quite beneficial in reaching out to our clients and audience. Their free version is likewise excellent; they have included useful features. **What do you dislike about Kit?** As a beginner, I am using their free version and really liked its features but when it comes to email, you have to do the emails manually they do not provide automation in the free version. **What problems is Kit solving and how is that benefiting you?** They provide excellent services; I can create a number of landing pages for my material and also send emails from one tool, eliminating the need to switch between programs. ### 39. My favorite Email Marketing service! **Rating:** 5.0/5.0 stars **Reviewed by:** Jill M. | CEO, Life Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Kit?** Convertkit is so easy to use. Their support is wonderful and helps me fix any issues quickly and simply. I get great deliverability. It is easy to set up complicated funnels too and their tutorials are simple to apply. **What do you dislike about Kit?** The website can be glitchy at times. So sometimes just my weekly email takes me a while to write because the website isn't allowing me to scroll down or click a button or something. **What problems is Kit solving and how is that benefiting you?** Delivering content to my followers. Delivering freebies to interested followers. Weekly emails. Keeping track of my audience. I've also been able to host events through Convertkit which is wonderful. ### 40. Powerful email marketing tool and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer Y. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Kit?** Automations and sequences are easy to set up. **What do you dislike about Kit?** It's a bit pricey, but it really is a good investment to build your list. **What problems is Kit solving and how is that benefiting you?** Growing my email list with sequences and automations. ### 41. Make Money with Quick, Beautifully Designed Emails with Convertkit **Rating:** 4.5/5.0 stars **Reviewed by:** Rev. Carla S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Kit?** Convertkit is quick and easy for non-tech entrepreneurs, it takes away the overwhelm of trying to learn about email as well as design and the Tech involved **What do you dislike about Kit?** A longer trial period is what I would recommend, or possibly a bit more features during the trial or free period so that customers can get a true feel of the versatility of the software **Recommendations to others considering Kit:** Whether you are new to Email Marketing or are a seasoned marketer, the ease, versatility of the software is what you need for your business. **What problems is Kit solving and how is that benefiting you?** The problem Convertkit is solving is that I am able to stay connected to my customers. The benefits are that have the ability to schedule emails for future dates as well as am able to sell to my audience ### 42. Best landing page builder **Rating:** 5.0/5.0 stars **Reviewed by:** DEBORAH DAMILOLA O. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2022 **What do you like best about Kit?** Email management and landing page builder **What do you dislike about Kit?** Nothing so far as all benefits are good. **What problems is Kit solving and how is that benefiting you?** Ability to send email timeiusly with no hassle. It has helped me with skill development through free webinars hosted by convertkit and the newsletters that they send has been of help ### 43. Best Email Marketing Tool that we are using. **Rating:** 4.0/5.0 stars **Reviewed by:** Ajay R. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2021 **What do you like best about Kit?** ConvertKit one of the best and popular email marketing platform. I mostly love their campaign customisation features, including integration with WordPress, Paypal and other platforms. I have been used MailChimp but, ConvertKit way more feature rich and easy to use. **What do you dislike about Kit?** ConvertKit is great but, if you are beginner and picking the free plan then you will not get the automation features. So you have to do or send email manually. Other than it is great according to pricing. **Recommendations to others considering Kit:** If you are looking for best supportive and feature rich email marketing platform then, I can suggest you just one platform that is ConvertKit. **What problems is Kit solving and how is that benefiting you?** Email marketing is not an easy task, on my site we have monthly 30000+ page views, so we decided to convert most of visitors to our customes. So we tried to capture them using MailChimp, but their paid plans was bit expensive and customisation bit harsh for me. So I decided to switch ConvertKit and they have everything, from form implementation to dedicated pages and even paywall features. ### 44. Excellent Deliverability makes it worth it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Kit?** I just started using Convertkit and open rates and click rates are highest i have ever seen across any ESP - i have only been using the product a few months and it usually takes time to build up email sender reputation so this makes it even more amazing **What do you dislike about Kit?** The product is limited and hard to use - you need to hire an expert coder to help figure stuff which is basic in most ESPs also support is sometimes slow and unavailable which makes someone who can help (and is usually expensive) even more important **Recommendations to others considering Kit:** Make sure to budget time and resources to hire It who can setup basics - even the most basic forms are mostly not available via ConvertKit overall its worth it though if you have large list as deliverability is the main purpose of an email service provider -- so you should check this page out and find someone available who meets your needs and budget to help get you setup for the switch https://convertkit.com/certified-experts/ **What problems is Kit solving and how is that benefiting you?** We have been through a lot of ESPs we switched to ConvertKit because of issue with high block rate and the performance has been very impressive at ConvertKit ### 45. Mostly Intuitive and next level logic **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia F. | UI/UX Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2022 **What do you like best about Kit?** Convertkit can do so much more than Mailchimp and other email services. The way sequences work is the way my brain maps out email campaigns. Once you get the hang of it you'll stay with them forever. **What do you dislike about Kit?** A little difficult when getting into more granular tasks, such as restarting a sequence or applying rules. They also keep changing the menu structure and it's no longer intuitive. **Recommendations to others considering Kit:** It's a lot, but it solves a lot of problems. **What problems is Kit solving and how is that benefiting you?** Sequences and forms work so well with our Wordpress website. We are able to do much more than we were with Mailchimp. ### 46. Superfast Email Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Elanchezhiyan R. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2022 **What do you like best about Kit?** The UI is simple, and there is absolutely no noise. It has very minimal and necessary features that solve the problem. It has an excellent delivery rate and goes past most email filters. **What do you dislike about Kit?** Sometimes there is a delay in the delivery time of the email campaigns. Some campaigns don't work as scheduled, and they fail to activate. Landing pages can be better with more features. **What problems is Kit solving and how is that benefiting you?** I used Convertkit for sending out newsletters and other bulk emails. I have used to promote my webinars and courses. I send out weekly newsletters to the people in my startup community. ### 47. Put your e-newsletter on auto-pilot **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Kit?** I can automate my newsletter, which allows me to "set it and forget it". I can also create landing pages, forms, and process payments all in one place. **What do you dislike about Kit?** Customer service is not ideal. You can only contact customer service through a chat window (vs. phone) and in my experience, there is always a delay in response, each step of the way as you exchange comments/questions back and forth. I also had an experience where a customer service rep directed me to do something, which created an irreversible issue for my newsletter automation. I'm sure she had good intentions, but didn't have the necessary knowledge to guide me appropriately. **What problems is Kit solving and how is that benefiting you?** creating landing pages and forms to use on my website and accepting payments ### 48. Good Enough **Rating:** 3.5/5.0 stars **Reviewed by:** Tony A. | Online Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Kit?** I like the formatting tools. It's pretty easy to use for basic functions. **What do you dislike about Kit?** The UI needs improvement. It can be buggy at times. **Recommendations to others considering Kit:** It does the job. But the software company seems to be moving in a lot of different directions. **What problems is Kit solving and how is that benefiting you?** I use it as my primary mailer for my email list. It does its job. ### 49. CONVERTKITit They **Rating:** 5.0/5.0 stars **Reviewed by:** Dianne W. | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Kit?** I like that you can learn how to use this product for emails and landing pages. You click on learn and people who actually use it show you how. or you can go to the Creator University to learn. They have easy-to-learn videos. And other courses you can take. Very easy to use. **What do you dislike about Kit?** Nothing. I have no big problems with it as I just started out with it a month ago. **What problems is Kit solving and how is that benefiting you?** Learning how to create better emails, landing pages. ### 50. Email Marketing Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Kit?** The ability to create and sell digital products. This feature has created a way for my business to earn additional revenue. They've also made it easy to create upsell sells. **What do you dislike about Kit?** The number of templates. Although they have quite a few, it would be great to have hundreds of templates to choose from . **What problems is Kit solving and how is that benefiting you?** I can create a lead magnet in a matter of minutes. It's also easy to create sequence emails and automation. The most important benefit for my business is the tagging that allows me to segment my customers based on what they like. ## Kit Discussions - [Does ConvertKit have a free plan?](https://www.g2.com/discussions/does-convertkit-have-a-free-plan) - 1 comment - [Is ConvertKit better than MailChimp?](https://www.g2.com/discussions/is-convertkit-better-than-mailchimp) - 4 comments - [What is ConvertKit used for?](https://www.g2.com/discussions/what-is-convertkit-used-for) - 2 comments - [View Kit pricing details and edition comparison](https://www.g2.com/products/convertkit-kit/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-26+13%3A39%3A37+-0500&secure%5Bsession_id%5D=2958c28d-ac97-406f-b837-1a28500b139f&secure%5Btoken%5D=349a17d4c60a3c030ff77b8f2c0a376b3457aeba0e4931dfcf3825ae80c4a319&format=llm_user) ## Kit Integrations - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [ThriveCart](https://www.g2.com/products/thrivecart/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Kit Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Reporting & Analytics** - A/B Testing - Basic Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top Kit Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,658 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,433 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,092 reviews)