Clickable Features

Campaign Management & Optimization (11)

Paid Keyword Optimization: Helps find the right keywords to drive relevant traffic to your website.
Bid Rules: Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing: Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling: Automate copy changes by scheduling changes in advance.
Scenario Planning: Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization: Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options: Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities: Able to quickly make bulk changes through a desktop editor.
Extensions: Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads: Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring: Set a budget plan and automate it’s execution with monitoring capabilities.

Ad and Conversion Tracking: Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution: Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports: Reports created by the user to cater to specific metrics and key performance indicators.

APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications: Able to set custom alerts to notify you of changes to key performance indicators.
Customization: Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Provides features to allow scaling for large organizations.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Enables users to view and transact business with the same content in multiple languages and currencies.