# What is the smartest programmatic job advertising solution for cutting cost-per-click on Indeed and LinkedIn rather than just increasing spend to get more applicants?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've spent some time putting together a piece on spend efficiency in<a class="a a--md" elv="true" href="https://www.g2.com/categories/programmatic-job-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/programmatic-job-advertising">programmatic job advertising</a>, and the specific angle I'm focused on is CPC reduction on Indeed and LinkedIn rather than just spreading the same budget across more boards. There's a real difference between diversifying away from those two platforms and actually making your spend on them work harder, and it's not always obvious from product pages which one a platform is doing.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Three platforms come up most often when practitioners talk about moving away from flat Indeed and LinkedIn budgets: Appcast, Joveo, and Talroo Ad Platform. Here's what the review data shows on the spend efficiency angle:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/appcast/reviews"><strong>Appcast</strong></a><strong>:</strong> Dynamically moves budget away from sources generating clicks without conversions, with teams noting significant reductions in monthly ad spend after switching; the trade-off is limited manual control if you want to override the algorithm on specific roles.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/joveo/reviews"><strong>Joveo</strong></a><strong>:</strong> Helps teams stop over-relying on a single high-spend source by routing budget to a more targeted publisher mix in real time, with bid management on Google campaigns specifically reducing search-driven CPC.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/talroo-ad-platform/reviews"><strong>Talroo Ad Platform</strong></a><strong>:</strong> Targeted at frontline and hourly roles where Indeed spend often over-delivers on volume but under-delivers on fit, using ATS feedback signals to focus spend on roles where actual conversions happen.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/radancy/reviews"><strong>Radancy</strong></a><strong>:</strong> When budgets need to stay flat, the data layer surfaces which sources are earning their spend and which aren't, making it easier to cut rather than just redirect wasteful CPC.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Have you actually seen CPC drop after introducing a programmatic layer? And does the platform make that optimization call autonomously, or does someone on the team still end up adjusting bids manually?</p>

##### Post Metadata
- Posted at: 24 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Reducing CPC without hurting quality is harder than it sounds. Shifting spend is easy, but knowing what to cut often requires strong downstream signals. From what you saw, did any platform actually get better at this over time, or was it mostly rule-based optimization?&lt;/p&gt;

##### Comment Metadata
- Posted at: 23 days ago
- Author title: Writer





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