# Brand Analytics vs YouScan Comparison
---
## AI Generated Summary
- **G2 reviewers report** that YouScan excels in user support, with many users highlighting the helpfulness of the setup team. One user noted, "Not only are the analytics and tools great, but the folks who help you set up your account and dashboards are too," indicating a strong commitment to customer service.
- **Users say** that YouScan offers a broader range of data sources compared to Brand Analytics, including unique access to platforms like TikTok and the ability to integrate Google Maps reviews. This versatility makes it a more appealing choice for those looking to gather insights from diverse channels.
- **According to verified reviews** , Brand Analytics is praised for its user-friendly interface and modern design, making it easy for teams across departments to navigate. One reviewer mentioned, "The interface is user-friendly and well organized," which can enhance productivity for users who need to switch between tasks quickly.
- **Reviewers mention** that while YouScan has a slightly lower star rating, it compensates with a higher G2 Score, reflecting overall user satisfaction. Users appreciate the platform's ease of use, with one stating, "Great data source access, easy to use interface," which is crucial for daily operations.
- **Users highlight** that Brand Analytics provides a seamless experience for both offline and online media monitoring, allowing users to manage multiple monitoring topics in one interface. This feature is particularly beneficial for teams that require quick access to various data points.
- **G2 reviewers note** that YouScan's recent updates and features, such as BETA access to APAC channels like Weibo and WeChat, keep it competitive in the market. This adaptability is essential for businesses looking to stay ahead in social media trends and analytics.




| | Brand Analytics | YouScan | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 28 | 307 | 
| **Largest Market Segment** | Small-Business (35.7% of reviews) | Small-Business (47.7% of reviews) | 
| **Entry Level Price** | 25 000 rub/mo | Contact Us | 

---
## Top Pros & Cons

### Brand Analytics

**Not enough data**

### YouScan

Pros:
- Customer Support (47 reviews)
- Helpful (45 reviews)

Cons:
- Learning Curve (19 reviews)
- Difficult Learning (12 reviews)

---
## Ratings Comparison
| Rating | Brand Analytics | YouScan | 
|---|---|---|
  | **Meets Requirements** | 9.4 (24 reviews) | 9.1 (276 reviews) | 
  | **Ease of Use** | 9.5 (20 reviews) | 8.8 (280 reviews) | 
  | **Ease of Setup** | 9.9 (12 reviews) | 8.7 (211 reviews) | 
  | **Ease of Admin** | 9.4 (13 reviews) | 9.0 (119 reviews) | 
  | **Quality of Support** | 9.8 (21 reviews) | 9.8 (279 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (13 reviews) | 9.4 (117 reviews) | 
  | **Product Direction (% positive)** | 8.9 (21 reviews) | 9.7 (269 reviews) | 

---
## Pricing

### Brand Analytics

#### Entry-Level Pricing

Plan: Startup

Price: 25 000 rub/mo

Description: - 5000 new messages per month
- 3 topics 
- 20 tags per topic
- Monitoring of social media and online mass-media
- Monitoring by message text, recognized image text, video decriptions, check-ins, stories
- Retrospective data collection - per 1 month
- Integrations - Telegram
- Event Wall – dashboard for events


[Browse all 9 editions](https://www.g2.com/products/brand-analytics/pricing)

#### Free Trial

Yes

### YouScan

#### Entry-Level Pricing

Plan: UNLIMITED PLANS

Price: Contact Us

Description: Best for Brands and Agencies

Key Features:
- As many topics as you need
- Unlimited sampled mentions
- Data collection based on text queries, image contents (like brand logos), and attributes of social audiences

[Browse all 2 editions](https://www.g2.com/products/youscan/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | N/A | N/A |

#### Additional Functionality

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 9.4/10 | 12 |
| **YouScan** | 8.7/10 | 162 |

#### Social Analytics

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Competitor Analysis** | 9.5 (11 reviews) | 9.3 (147 reviews) | 
| **Follower Analysis** | 9.1 (11 reviews) | 8.7 (135 reviews) | 
| **Post Performance** | 9.4 (9 reviews) | 9.1 (135 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 8.0 (114 reviews) | 
| **Hashtag Analytics** | Not enough data | 9.0 (107 reviews) | 
| **Sentiment Analysis** | Not enough data | 9.2 (120 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Report Customizability** | 9.5 (10 reviews) | 9.0 (145 reviews) | 
| **Report Exporting** | 9.5 (11 reviews) | 9.4 (149 reviews) | 
| **Scalability** | 9.3 (9 reviews) | 9.2 (138 reviews) | 
| **White Label** | Not enough data | 8.2 (98 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (18 reviews) | 
| **Decision Making** | Not enough data | 8.4 (18 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 9.0/10 | 8 |
| **YouScan** | 8.4/10 | 85 |

#### Media Channels

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Broadcast Media** | Not enough data | 7.2 (76 reviews) | 
| **Print Media** | Not enough data | 6.3 (73 reviews) | 
| **Online Media** | 8.3 (8 reviews) | 9.6 (82 reviews) | 

#### Geographic Coverage

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Local Media** | 9.0 (5 reviews) | 9.1 (79 reviews) | 
| **National Media** | 9.0 (5 reviews) | 9.2 (79 reviews) | 
| **International Media** | Not enough data | 9.1 (80 reviews) | 

#### Reporting

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Keyword Targeting** | 9.3 (7 reviews) | 9.5 (83 reviews) | 
| **Custom Feeds and Alerts** | 9.3 (5 reviews) | 9.2 (80 reviews) | 
| **Custom Reports** | 9.4 (6 reviews) | 9.1 (81 reviews) | 
| **Dashboards** | 8.9 (6 reviews) | 9.2 (82 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | 8.9/10 | 34 |

#### Audiences

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Audience Insights** | Not enough data | 9.0 (32 reviews) | 
| **Influencer Identification** | Not enough data | 8.9 (31 reviews) | 
| **Buyer Personas** | Not enough data | 8.3 (30 reviews) | 
| **Segmentation** | Not enough data | 8.8 (30 reviews) | 

#### Data Analysis

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.3 (30 reviews) | 
| **Dashboards** | Not enough data | 9.1 (32 reviews) | 
| **Visualizations** | Not enough data | 9.4 (33 reviews) | 
| **Advanced Filtering** | Not enough data | 9.4 (34 reviews) | 

#### Administration

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 8.7 (29 reviews) | 
| **Ad Integrations** | Not enough data | 7.9 (29 reviews) | 
| **Data Exporting** | Not enough data | 9.6 (31 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 8.9/10 | 13 |
| **YouScan** | 8.7/10 | 193 |

#### Monitoring & Listening

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Social Measurement** | 9.1 (13 reviews) | 9.2 (155 reviews) | 
| **Influencer Identification** | 9.2 (12 reviews) | 8.9 (153 reviews) | 
| **Brand Monitoring** | Not enough data | 9.5 (156 reviews) | 
| **Keyword Tracking** | Not enough data | 9.3 (147 reviews) | 
| **Trend Analysis** | Not enough data | 9.1 (146 reviews) | 
| **Competitor Analysis** | Not enough data | 9.1 (142 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (22 reviews) | 
| **Decision Making** | Not enough data | 7.9 (22 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Sentiment Analysis** | 7.8 (12 reviews) | 8.8 (157 reviews) | 
| **Social Reporting** | 9.4 (12 reviews) | 8.9 (157 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.9 (134 reviews) | 
| **Advanced Data Filtering** | Not enough data | 9.1 (138 reviews) | 

#### Additional Functionality

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | 9.1/10 | 59 |

#### Brand Signals

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Comparison** | Not enough data | 9.2 (57 reviews) | 
| **AI** | Not enough data | 8.9 (57 reviews) | 
| **Brand Health** | Not enough data | 9.1 (57 reviews) | 

#### Brand Analytics

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Trend Analysis** | Not enough data | 9.1 (56 reviews) | 
| **Tracking** | Not enough data | 9.3 (57 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | 8.4/10 | 79 |

#### Consumer Intelligence

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Customer Feedback** | Not enough data | 9.2 (72 reviews) | 
| **Competitive Intelligence** | Not enough data | 9.3 (71 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.9 (74 reviews) | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Revenue Reporting** | Not enough data | 7.5 (68 reviews) | 
| **Corporate Reporting** | Not enough data | 8.9 (72 reviews) | 
| **Dashboard** | Not enough data | 9.2 (76 reviews) | 

#### Media Monitoring

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 9.5 (77 reviews) | 
| **Social Media Management** | Not enough data | 8.2 (71 reviews) | 
| **Digital Media Monitoring** | Not enough data | 8.7 (73 reviews) | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Employee Performance** | Not enough data | 7.7 (69 reviews) | 
| **Team Workflow** | Not enough data | 8.3 (68 reviews) | 

#### Generative AI

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (15 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand Analytics | YouScan | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


**Unique to YouScan (3):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand Analytics | YouScan | 
|---|---|---|
| **Small-Business** | 35.7% | 47.7% | 
| **Mid-Market** | 32.1% | 35.8% | 
| **Enterprise** | 32.1% | 16.6% | 

### By Industry

#### Brand Analytics

- **Marketing and Advertising:** 17.9%
- **Telecommunications:** 14.3%
- **Public Relations and Communications:** 10.7%
- **Information Technology and Services:** 7.1%
- **Market Research:** 7.1%
- **Airlines/Aviation:** 3.6%
- **Banking:** 3.6%
- **Civic & Social Organization:** 3.6%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.6%
- **Other:** 25.0%

#### YouScan

- **Marketing and Advertising:** 25.7%
- **Market Research:** 7.8%
- **Public Relations and Communications:** 7.1%
- **Information Technology and Services:** 4.7%
- **Consumer Goods:** 3.4%
- **Computer Software:** 3.4%
- **Consulting:** 3.4%
- **Banking:** 3.0%
- **Food & Beverages:** 2.7%
- **Financial Services:** 2.7%
- **Other:** 36.1%

---
## Alternatives

### Alternatives to Brand Analytics

- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2671 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4034 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (410 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2963 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)

### Alternatives to YouScan

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2671 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1224 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)

---
## Top Discussions

### Brand Analytics

No discussions available for this product.

### YouScan

- Title: [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) — 1 comment, 1 upvote
  > **Top comment:** "YouScan is mostly used for social media listening, brand monitoring on social media, consumer insights and influencer discovery."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand-analytics-vs-youscan)