Botify Reviews & Product Details

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms. Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.

Product Website

Seller

Botify

Languages Supported

English, French, Japanese

Product Description

Botify is a SaaS platform providing enterprise search marketers with unparalleled data and insights to optimize their sites and adjust their structure to increase organic, social, and mobile traffic.

Overview by

Sarah Bowman

Discussions

Botify Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Botify Media

Data from every phase of the search process, from crawling to conversions, at your fingertips in record time. With this much data at your disposal, there’s nothing you can’t achieve. And with data-backed recommendations, you’re sure to get the buy-in you need.

Save time, mitigate risk, and cut through complexity — that’s what SEOs get with Botify Intelligence. Drawing from your Botify Analytics data, Botify Intelligence helps SEOs not only protect the traffic they already have, but automatically surface which actions will help them grow it.

Official Downloads

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Be Found Everywhere:Your AI Search Playbook

AI Overviews Study: Inside Google's New Search Reality

Botify Reviews (79)

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Andrew C.

SEO Channel Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

7/24/2019

"More than just a crawler/log file analysis tool"

5/5

What do you like best about Botify?

The ability to drill into any/all data and combine datasets. Botify is the most flexible tool I've ever used when it comes to digging deep into your website's data. They collect damn-near everything you'd ever need and a seasoned SEO can find answers to almost anything.

The cherry on top is the built-in reports/dashboards--it gives me the ability to get C-level buy-in and then measure highly technical SEO projects that are traditionally extremely difficult to get resources allocated for, and even harder to show what progress was made once the Development pieces are complete. Review collected by and hosted on G2.com.

What do you dislike about Botify?

Setting up custom reports on your own is a bit cumbersome and has a steeper than desired learning curve. Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

Use the log file analyzer and check the data weekly! It's 2019--a good log analyzer should be at the top of nearly every SEO's toolbox. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Duplicate content across product pages - Botify helps identify the biggest problem pages and then prioritize those pages based on metrics that typically had to be painstakingly paired with other data sources (think combining Copyscape data with Google Analytics data)

Crawl budget bleed - Our site has millions of pages, which eats through Google's allotted crawl budget fairly quickly. Worse still, the JS, APIs and third-party files on the site bog down Google's crawling and rendering to the point where some pages are not updated in Google's index for months on end. Botify shows us exactly what page types, pages, and files are eroding crawl budget and has allowed us to take action by either blocking via robots.txt, refactoring our JS, and moving away from client-side JS and APIs and to server-side rendering. We've seen a positive and immediate impact from these types of projects.

Site speed monitoring - We can measure our site speed improvements at the pagetype level over time.

Technical debugging - On multiple occasions, a web release has broken URL structure for crawlers. Without Botify reporting on log files, we would have been unaware of these issues and unable to pinpoint what caused a drop in rankings until many of the URLs make it into Google's index (and at that point you're already screwed) Review collected by and hosted on G2.com.

Shawn T.

Senior Director of Marketing

Marketing and Advertising

Mid-Market (51-1000 emp.)

8/15/2019

"Finally! A platform that can answer the majority of our most pressing SEO questions! "

4.5/5

What do you like best about Botify?

Being able to see the crawl data compared to the logfile data on our larger portals has been very helpful. The depth and filtering options really let us dig deep into the data to get actionable insights. Review collected by and hosted on G2.com.

What do you dislike about Botify?

For the number of pages and sites we have in our portfolio, the price tag is a bit high so I was hesitant at first, but for the value, we are happy with our decision to go with Botify. Review collected by and hosted on G2.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

9/3/2019

"Great tool for site SEO health"

5/5

What do you like best about Botify?

The crawl analysis on schedule and adhoc basis and log analyzer to corelate the botify analysis vs google crawl Review collected by and hosted on G2.com.

What do you dislike about Botify?

the analysis report takes a long time even if the one URL Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

Great tool to see how your site is doing in eyes of google.

Very authoritative tool that can handle large amount of crawl with great accuracy. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Botify had helped us to understand

1) How google percieves our site

2) We can quickly spot any performance degradations or any side effects of google algo update thru our regular weekly crawl analysis

3) We also run adhoc crawls on our test environments to spot any regressions due to newly added features

4) We compare with historical crawl analysis data to confirm Seo Parity with new releases

5) We use Botify to track progress of of SEO AB tests effectively

and many more... Review collected by and hosted on G2.com.

Gianluca M.

SEO & SEM Manager

Mid-Market (51-1000 emp.)

5/17/2019

"Good job, mecs!"

4.5/5

What do you like best about Botify?

I've been using Botify for a year and I immediately understood the tool potential . Now, after a year of use of the crawler module, I've decided to integrate also the data coming from the logs, and those coming from the Google Search Console in order to have a unique and complete picture of the sites that I manage, and to understand if and where there are critical issues to be addressed, and how. It is a tool that I recommend to all the people who want to understand how their site is seen and evaluated by bots. Review collected by and hosted on G2.com.

What do you dislike about Botify?

One aspect worth improving is the organization of the data in the interface: sometimes you are buried by a lot of information and it's not always easy identify the relevant one: on this point, Botify has room for improvement. Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

I think that botify is very useful specially if you have to manage big websites and you want to monitor every single aspect of their online behaviour (technical, content quality, information structure, etc.). If your website is not too large, there are other tools out there that are more convenient. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Botify has helped us in identifying non-compliant URLs that produce traffic (and on which we started to work to make them compliant), URLs that had technical problems that we haven't identifyied before, and URLs with content quality / quantity problems, mainly in those site sections less important but which, in aggregate, produce interesting volumes of traffic. Review collected by and hosted on G2.com.

Ingrid A.

SEO project manager

Enterprise (> 1000 emp.)

5/9/2019

"A good tool for analysing big web sites"

4/5

What do you like best about Botify?

Today Botify provides a really good crawler in terms of data reliability and crawl speed. The logs analyser is very complete too. And you can easily detect a problem in your crawl by bots and extract corresponding data.

The segmentation system is very sharp. Having several levels of segmentation in the same configuration is really important for analysing websites with a deep thematic tree.

I really like the keywords module too. There's relevant data aggregating. This module is very practical to analyse performance of pages types. Review collected by and hosted on G2.com.

What do you dislike about Botify?

The data model in the API. Today in Data Studio you can compare only the data of a crawl with a previous crawl. I know it will be different in the next API (still in testing) but I can't wait to test this new version! Review collected by and hosted on G2.com.

Dan P.

SEO Manager

Mid-Market (51-1000 emp.)

5/8/2019

"The SEO Tool"

5/5

What do you like best about Botify?

There is a lot to love about this tool. The log file analysis is on of the best in the industry. In a world where optimizing crawl budget is crucial, Botify helps us determines when and where Google is crawling our website. Their support team is amazing too. If you have any questions or need help pulling a specific data set, just ask and they can pull it and guide you through the process. Review collected by and hosted on G2.com.

What do you dislike about Botify?

There are loads of filters and segments that can be applied in Botify and it is overwhelming. It can be difficult to filter for the exact data you need because there is so many options. If they simplified the filter naming convention or provided a "Popular Filters" feature this might help people get acclimated more quickly. Once you get the hang of the filter, it is truly a very powerful SEO tool. Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

Do your research and you will find that Botify is the best bang for your buck. That being said, it isn't a super cheap product but compared to other all-in-one crawling products, Botify is easily half the cost. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Optimizing crawl budget and information architecture. With the log file analysis we have been able to see which pages that Google spends most of it's time and block any non-essential pages that is wasting crawl budget. We have also used the crawler to improve website crawlability to make sure the search crawlers can easily access and navigate our websites. Review collected by and hosted on G2.com.

Olivia S.

SEO Analyst

Enterprise (> 1000 emp.)

8/30/2019

"Extremely knowledgeable and professional staffs"

4.5/5

What do you like best about Botify?

I haven't been working with Botify for a long time so I can't give an in-depth review, but from my experience so far, Botify strategists and account managers have been incredibly helpful. Always responding to emails in a timely manner and providing their expertise when needed. Review collected by and hosted on G2.com.

What do you dislike about Botify?

Again, I haven't been working with Botify for a long time so I can't give an in-depth review, there hasn't been anything that I dislike so far. Review collected by and hosted on G2.com.

Jessica F.

Manager, SEO & Personalization

Retail

Mid-Market (51-1000 emp.)

9/3/2019

"Great technical SEO tool"

5/5

What do you like best about Botify?

Great for large websites. Pretty easy to use and allows you to sort and filter by anything you can think of. Good at pointing out large content/tech issues on your site but also finding smaller issues that you might not have known were there. Review collected by and hosted on G2.com.

What do you dislike about Botify?

Because of performance restrictions, it takes quite a bit of time to crawl our full site. Not really Botify's fault, but I wish we were able to run them quicker/more frequently. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Preparing for a website migration, general site cleanup, monitoring mobile-first indexing. Benefits- having a track record of all issues found on your site (great for benchmarking during a migration); breaking up fixes into bite-sized pieces that can be sent to the appropriate team to fix; an easy way to monitor log files. Review collected by and hosted on G2.com.

adnane b.

HEAD OF SEO

Mid-Market (51-1000 emp.)

5/7/2019

"having a macro and precise vision in a single tool"

5/5

What do you like best about Botify?

the combined vision of the crawl and Bot's real activity (logs analysis)

advanced segmentation features that allow you to have as many different view angles for the same website

measuring the useful part of a page content VS template

the keywords part which unlocks all the potential given by the google search console and allows you to combine Google statistics with those of the crawl and the segmentation Review collected by and hosted on G2.com.

What do you dislike about Botify?

the charts deserve to be updated for a better representation of the segments in particular Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

For a better use of the tool, get help from the Customer success manager at Botify who will explain the philosophy behind for a quick start Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Botify helps us for all SEO issues: redesign, identification of unexploited potential, depth, internal popularity, identification of bugs and malfunctions quickly and automatically, Gap between Desk and Mobile, segments of the site to prioritize according to their ROI,. .. Review collected by and hosted on G2.com.

Daniel M.

Global Associate

Internet

Mid-Market (51-1000 emp.)

8/20/2019

"Upgraded from DeepCrawl and have been happy with the additional features"

4.5/5

What do you like best about Botify?

The ability to automatically ingest log files and Search Console data have been particularly helpful. Being able to define page type segments and create segments based on HTML snippets is another nice feature that has enabled more advanced analysis. Review collected by and hosted on G2.com.

What do you dislike about Botify?

There are a few occasions where I'd like to drill down or filter a certain report/graph and it's not possible but other than that, no deficiencies I can think of. Review collected by and hosted on G2.com.