Botify Reviews & Product Details

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms. Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.

Product Website

Seller

Botify

Languages Supported

English, French, Japanese

Product Description

Botify is a SaaS platform providing enterprise search marketers with unparalleled data and insights to optimize their sites and adjust their structure to increase organic, social, and mobile traffic.

Overview by

Sarah Bowman

Discussions

Botify Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Botify Media

Data from every phase of the search process, from crawling to conversions, at your fingertips in record time. With this much data at your disposal, there’s nothing you can’t achieve. And with data-backed recommendations, you’re sure to get the buy-in you need.

Save time, mitigate risk, and cut through complexity — that’s what SEOs get with Botify Intelligence. Drawing from your Botify Analytics data, Botify Intelligence helps SEOs not only protect the traffic they already have, but automatically surface which actions will help them grow it.

Official Downloads

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Be Found Everywhere:Your AI Search Playbook

AI Overviews Study: Inside Google's New Search Reality

Botify Reviews (79)

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Verified User in Human Resources

Enterprise (> 1000 emp.)

6/22/2021

"A must-have tool (essential features and much more ... that justify its high price)"

5/5

What do you like best about Botify?

The Botify tool is constantly evolving (sometimes too fast) and always offers new features related to current events.

The advantage of Botify is that most useful features or KPIs are often highlighted (or via shortcuts) to make it easier for non-experts to use.

The feature I use most often is the "URL Explorer". Review collected by and hosted on G2.com.

What do you dislike about Botify?

Sometimes too many "features" (in the choices) which can "lose" the user.

You often have to be an expert to figure it out yourself (or know where to look).

But the support service is there if needed Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

I have been using Botify since its inception and have never been disappointed.

I just sometimes lack the time to use it fully.

Use Botify, it's a good investment you'll be happy with. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

In recent months we have been working on the quality of content: we have been able to identify poor content, consuming crawl budget and not bringing in traffic. And so we have been able to clean up the site significantly.

From a technical point of view, Botify is also very useful, especially for identifying performance problems (to be further developed with other specialised tools). Review collected by and hosted on G2.com.

Esteve C.

Global SEO Manager

Enterprise (> 1000 emp.)

6/21/2021

"Botify is THE go-to platform for SEO activities in Enterprise companies"

4.5/5

What do you like best about Botify?

Botify provides a comprehensive platform with tons of data capabilities and integrations so that you can get the most out of your SEO activities and earn more visits from search engines. Review collected by and hosted on G2.com.

What do you dislike about Botify?

It's by far the best tool in the cloud crawlers/log analyzers market, but it is also expensive (on par with others in recent times) . Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

Make sure you have your data ready (logs, analytics integration if its not GA) to make the most out of it. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Crawl issues, understanding a website's architecture, etc. Analyzing logs from Googlebot and Bingbot and maximizing their crawling so that they understand the real website status. Review collected by and hosted on G2.com.

Charlotte P.

Head of SEO

Small-Business (50 or fewer emp.)

5/28/2021

"Botify : THE essential tool to your digital success"

4.5/5

What do you like best about Botify?

Botify is a great tool to analyze your web data using a bot crawler and a log analysis. You have a total view of what Google see and what you must optimize quickly on a technical path. The platform is user-friendly, and the data set is complete. Review collected by and hosted on G2.com.

What do you dislike about Botify?

Unfortulatly, I still need content tools such as SEMRsush, SmartKeywords or SEMji to analyze and optimize my ranking though content. It would be an asset to plug such tools in the botify system. Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

Just Try it ! Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

Botify help us to understand our technical issues but also are navigating system (netlinking). Thanks to Botify, our websites are easily crawled, and issues are quickly solved (especially after a major update on our sites). Review collected by and hosted on G2.com.

Tristan H.

Digital manager

Small-Business (50 or fewer emp.)

5/28/2021

"A must have tool for any SEO manager"

4.5/5

What do you like best about Botify?

Log analysis tool: gives a clear view of which pages are crawled by Google = the first step to improve your SEO.

Segmentation : To focus on the most important page categories : Products pages, blog section ...

Crawler : Botify spider is fast, very fast ! Review collected by and hosted on G2.com.

What do you dislike about Botify?

Very powerful tool, but you need a good training before enjoying it. Review collected by and hosted on G2.com.

Marco S.

SEO Manager

Mid-Market (51-1000 emp.)

5/8/2019

"Impossible to work without it"

5/5

What do you like best about Botify?

The log analysis and the integration with GA and GSC Review collected by and hosted on G2.com.

What do you dislike about Botify?

The maximum retention of data for 16 months Review collected by and hosted on G2.com.

🕶R

🕶️ Federico R.

Global Head of SEO

Enterprise (> 1000 emp.)

5/25/2021

"Botify SEO tool opinion from a long time user"

5/5

What do you like best about Botify?

The integration between traditional SEO insights + log analyzer and analytics data can help us make data driven decisions Review collected by and hosted on G2.com.

What do you dislike about Botify?

Not much honestly, maybe the learning curve is quite steep Review collected by and hosted on G2.com.

Andrew B.

Global SEO/Digital Marketing Program Manager

Enterprise (> 1000 emp.)

7/18/2019

"A great tool"

3/5

What do you like best about Botify?

Botify is a tool which has an array of unique features that set it apart from other platforms. The log analyzer is one of the most thorough that I have ever seen and allows me to look at our website from both a technical perspective, as well as a content-based one. Review collected by and hosted on G2.com.

What do you dislike about Botify?

Botify suffers from the issue that many tools that pack a lot of punch do - it has a steep learning curve. It takes a lot of time to learn what the tool offers and also how to get the most out of it. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

6/22/2021

"A near perfect technical SEO suite"

5/5

What do you like best about Botify?

Log file analysis, RealKeywords, Alert Panel, advanced filters, segments, GSC API, ability to crawl QA environments, HTML snapshot Review collected by and hosted on G2.com.

What do you dislike about Botify?

Price, no integration of search volume, limited GDS integration Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

5/24/2021

"Nearly Ideal SEO Suite"

5/5

What do you like best about Botify?

UI, nearly all-in-one, advanced filtering, amazing support team, cloud-based crawling, speed, GSC API Review collected by and hosted on G2.com.

What do you dislike about Botify?

Chart design, no Google Ads API, complex, expensive, some limited content audit features, limited custom reporting features Review collected by and hosted on G2.com.

Jeff R.

Digital Marketing Manager

Retail

Mid-Market (51-1000 emp.)

8/7/2019

"Botify - A Must-Have for Enterprise SEO"

5/5

What do you like best about Botify?

When managing thousands of URLs, a tool like Botify is a necessity. Botify immediately helped to identify duplicate content, thin content, crawl issues and allowed me to see areas of my site that were not being crawled.

If you operate a large e-commerce site with multiple page types, Botify really is a must-have. Google Search Console can give you good data, but not enough to make actionable, data-driven decisions. Additionally, Botify has a very clean UI that I personally think is easier to navigate compared to other tools. Review collected by and hosted on G2.com.

What do you dislike about Botify?

Initially, the account support was not great. We signed a contract, set everything up to be crawled and then the support disappeared. I think they assume SEOs will just figure out the platform without any support. Our team began asking for dashboards and reports to help understand where we could find opportunities, then things eventually got better.

Now, I feel comfortable with the platform and support isn't really required. For new clients, I recommend they have at least a month of dedicated training to use the Botify platform. Review collected by and hosted on G2.com.

Recommendations to others considering Botify:

It's a must-have tool for large websites, particularly e-commerce sites. Review collected by and hosted on G2.com.

What problems is Botify solving and how is that benefiting you?

We resolved duplicate content issues, we're working on thin content issues and I can now routinely see http response issues - 404 / 401 error pages, too many 301 redirects, etc.

I also discovered an issue with canonical tags I was not seeing through Google Search Console. It's a major technical issue we had on the site that was only discovered through the rendered HTML Botify was showing (not through the raw HTML). Review collected by and hosted on G2.com.