Recommendations to others considering BlackCurve:
When considering BlackCurve don't just think that the software will lower the prices to sell more, we have actually found so many times that BlackCurve has found opportunities to sell higher than what we were selling at. So there is the additional profit of selling items, there is the additional sale profit of items that didn't normally sell, there is the money saved on advertising a non-competitive product on google ads causing an increased conversion rate, need I say more? Review collected by and hosted on G2.com.
What problems is BlackCurve solving and how is that benefiting you?
We have 30,000+ products on our website and unfortunately with all the will in the world you cannot manage this, even if we try to write some fancy excel rules to increase profit against sales etc, there is no way to check what competitors are doing en masse and as a result it ends up being a slow, manual process. We were only really focusing on the top 200 products at max and hoping that products sell at the end of our range based on a price that got changed once a year.
Now we are changing thousands of prices daily and as a result have seen a huge uptake in products that we don't normal sell regularly. Don't tell anyone either but our marketing cost as a percentage of Revenue actually decreased by 2% (Marketing cost / Revenue) in June! In fact, tell everyone because the benefits on Google Ads alone saved the business £2,500 in decreased marketing spend, while increasing Revenue.
Perhaps you can't attribute it to BlackCurve, perhaps it is something else, however I feel it's just too co-incidental not to be BlackCurve's influence. Review collected by and hosted on G2.com.
