Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
As reported in 10 Bidnamic reviews.
Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators.
Platform (5)
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
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