aytm Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the targeting and analytics features of AYTM, enabling precise audience segmentation and flexible survey building. (1 mentions)

Users appreciate the ease of use of AYTM, thanks to its flexible survey builder and robust reporting tools. (1 mentions)

Users value the efficiency of AYTM, benefiting from advanced targeting and flexible survey building features. (1 mentions)

Users appreciate the targeting and analytics capabilities of AYTM, which enable highly specific audience segmentation. (1 mentions)

Users value the flexibility of AYTM, which enhances audience targeting and allows for advanced survey customization. (1 mentions)

Users find the platform's complexity challenging, especially for non-tech users navigating research methodologies. (1 mentions)

Users find the platform difficult to learn, especially for non-tech users navigating research methodologies. (1 mentions)

Users find the pricing of AYTM to be expensive, which may be a barrier for some potential users. (1 mentions)

Users find the platform not user-friendly, especially for those unfamiliar with research methodologies. (1 mentions)

Top Pros or Advantages of aytm

1. Decision Making

Users value the targeting and analytics features of AYTM, enabling precise audience segmentation and flexible survey building.

See 1 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you like about aytm?

The best thing I like about this platform is its targeting and analytics. AYTM allows me to build highly specific audience segments across demographic

2. Ease of Use

Users appreciate the ease of use of AYTM, thanks to its flexible survey builder and robust reporting tools.

See 1 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you like about aytm?

The best thing I like about this platform is its targeting and analytics. AYTM allows me to build highly specific audience segments across demographic

3. Efficiency

Users value the efficiency of AYTM, benefiting from advanced targeting and flexible survey building features.

See 1 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you like about aytm?

The best thing I like about this platform is its targeting and analytics. AYTM allows me to build highly specific audience segments across demographic

4. Engagement

Users appreciate the targeting and analytics capabilities of AYTM, which enable highly specific audience segmentation.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you like about aytm?

The best thing I like about this platform is its targeting and analytics. AYTM allows me to build highly specific audience segments across demographic

5. Flexibility

Users value the flexibility of AYTM, which enhances audience targeting and allows for advanced survey customization.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you like about aytm?

The best thing I like about this platform is its targeting and analytics. AYTM allows me to build highly specific audience segments across demographic

Top Cons or Disadvantages of aytm

1. Complexity

Users find the platform's complexity challenging, especially for non-tech users navigating research methodologies.

See 1 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you dislike about aytm?

Their platform is a bit complex for non-tech users on research methodologies, and also, their pricing is a bit on a larger scale.

2. Difficult Learning

Users find the platform difficult to learn, especially for non-tech users navigating research methodologies.

See 1 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you dislike about aytm?

Their platform is a bit complex for non-tech users on research methodologies, and also, their pricing is a bit on a larger scale.

3. Expensive

Users find the pricing of AYTM to be expensive, which may be a barrier for some potential users.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you dislike about aytm?

Their platform is a bit complex for non-tech users on research methodologies, and also, their pricing is a bit on a larger scale.

4. Not User-Friendly

Users find the platform not user-friendly, especially for those unfamiliar with research methodologies.

See 1 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Targeting, Analytics, and Flexible Survey Builder"

What do you dislike about aytm?

Their platform is a bit complex for non-tech users on research methodologies, and also, their pricing is a bit on a larger scale.

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Murilo A.

Associate Scientist | R&D PRT Manager

Enterprise (> 1000 emp.)

9/8/2021

"Quanti surveys & analysis by your hand"

5/5

What do you like best about aytm?

AYTM is pretty intuitive and easy to use. You can easily access the system and get a real-time quote while you program your survey. They have pre-defined question blocks from simple (multiple choice) to advanced ones (MaxDiff with TURF), and you do not need a statistician to perform the analysis - you can do it by yourself using the dashboard. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Some profiles are hard to find. According to your incidence rate, the cost per interview will be higher. Sometimes they are parity to competitors, but many times they are costly. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

If you are looking for an easy-going platform, non-experts can program and get data quickly, so this is the right choice. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

Consumer research across the globe for non-durable products, mainly for hygiene purposes. The best benefit is allowing researchers with no strong statistics background to analyze data in real-time and easily. Review collected by and hosted on G2.com.

Verified User in Market Research

Mid-Market (51-1000 emp.)

11/17/2021

"Great for Market Research"

5/5

What do you like best about aytm?

The function of sending the survey to people you don't know was super interesting! The accessibility of receiving information from different types of people was helpful in my surveys. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I did not like that it was more expensive than other platforms, although I understand. You are getting more for what you pay for, and my company was paying. You have to pay for more anonymous survey responses. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

9/28/2021

"Fun Setup & Exciting Insights"

5/5

What do you like best about aytm?

I enjoyed how easy and user friendly the interface was to use and setup. Also how the results were delivered. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Nothing really stood out that I disliked. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

Utilize your rep and just have your assets ready when creating your surgery, like logos and images and questions. It makes it go smoothly. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

We were able to survey our target audience on different brand ideas to get their impression and feelings. Review collected by and hosted on G2.com.

Angeline F.

Factory Management Trainee - Engineering

Mid-Market (51-1000 emp.)

7/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"AYTM Review"

3/5

What do you like best about aytm?

Good customer panels. Good graphic content on website. Advanced technology. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Very slow website speed. High pricing of services. Poor customer support. Review collected by and hosted on G2.com.

pawan k.

Mr pawan khatnawalia

Small-Business (50 or fewer emp.)

7/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Helpful"

5/5

What do you like best about aytm?

AYTM is very useful for review. Reviews can help people to know more about it. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Nothing at all but in future if there something wrong I'll share. Review collected by and hosted on G2.com.

Jennifer P.

Insights Specialist

Enterprise (> 1000 emp.)

7/11/2019

"AYTM makes research flexible and easy"

5/5

What do you like best about aytm?

I have been an AYTM user for years. I have watched this company grow and adapt to customer needs all while providing TOP NOTCH customer service. Their support team is always available to guide and encourage. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I don't have any negative thoughts or experiences regarding my experiences with AYTM. I find their team supportive and willing to adapt to meet the needs of clients. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

Having someone to turn to can help you feel confident in your plan as you launch consumer research. The AYTM team does an amazing job at guiding you as needed through the survey process and making sure that you are set to be successful. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

Working in a B2B world makes maintaining a panel that meets all of our needs virtually impossible. The AYTM business model makes it easy and affordable for us to get the answers we need from the specific consumers that make sense. Review collected by and hosted on G2.com.

Jamie B.

Java Architect

Management Consulting

Enterprise (> 1000 emp.)

9/12/2019

"My research guidance in excellent way"

5/5

What do you like best about aytm?

This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also, I really like it’s easy to use dashboard facility that helps me building useful surveys ahead. Apart from this the customer support system of this particular product is immense useful in order to answer all my queries at once with no useless pro long waiting sessions. For me the best thing that I found in it is it’s report creating facility that enables me to create useful reports that can go directly into the inbox of my clients and also I can even know the suggestions and feedbacks of all my clients with the help of this amazing product. Review collected by and hosted on G2.com.

What do you dislike about aytm?

AYTM is excellent tool these days because it has lessened the workload from me to a greater extent that is so pretty comfortable. Apart from this it has a very unique interface that helps me in better understanding of the application with little or no special training. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

This product has saved me from unnecessary workload and also helps me in making effective reports. With it’s amazing features I can easily know about the feedbacks that I can get from it in a very useful way. Thus, from my point of view it’s a very good suggestion to all who wants to grow more in less time. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

AYTM is a wonderful user friendly product that helps in research procedures in any type of organization. Moreover, building a high quality survey is so much convenient to use with this type of software is quite easier nowadays. Apart from this I can easily form interesting surveys with this application that can by its sophisticated and we’ll built tools. Another thing that I found interesting in it is its real time feedback facility that helps in better knowing about all the cost that could be utilized in order to make effective and efficient feedback. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/23/2019

"A fast, cost-effective way to gain marketing insight"

5/5

What do you like best about aytm?

The platform is very intuitive and easy to use. It provides powerful insights to marketers at a fraction of the time and cost it would take using a marketing research firm. Review collected by and hosted on G2.com.

What do you dislike about aytm?

There is nothing that I dislike about it...I have not found anything like it on the market. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

I would highly recommend testing this product, especially if your marketing team is small and does not have in-house market research resources. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

AYTM saves both time and money and makes it easy for marketing teams to institutionalize the habit of using the power of market research to optimize marketing spend and efforts. Review collected by and hosted on G2.com.

Verified User in Food Production

Small-Business (50 or fewer emp.)

7/11/2019

"Excited Monthly user"

4/5

What do you like best about aytm?

Our company uses AYTM's DIY service and we love it! We send out monthly surveys, mostly the same each month to track consumer insights, trends, behavior and so forth. First of all, we've gained more insights that we could dream of. Second, the AYTM's team is a dream to work with. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Following the Supreme Court’s decision in June 2018, many states now require sales taxation on SaaS services. We were unaware that this took place and that it would affect us, so one day when launching our survey our cost was higher than normal. But we understand AYTM can't do anything about it, but it would have been great to have a heads up on it. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

Just get creative - the platform has endless of opportunities. If you dont know, then ask! The team is always helpful! Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

With the data we get back, we understand our consumer better, and we're able to provide our customers more insights to their customer than we have ever in the past. We're gaining a reputation as the consumer insights guru and it's fun! Review collected by and hosted on G2.com.

Stephanie V.

Principal Researcher, Owner

Market Research

Small-Business (50 or fewer emp.)

8/13/2019

"Principal Researcher"

5/5

What do you like best about aytm?

AYTM puts the full research process in my hands. I can design, program, and launch my own surveys and then review and work with the results right in the platform. Fast and easy! Review collected by and hosted on G2.com.

What do you dislike about aytm?

The custom survey logic has a bit of learning curve and could use additional documentation. They have recently implemented an auto-complete feature that is very helpful! Review collected by and hosted on G2.com.