--- title: aytm Reviews meta_title: 'aytm Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 59 reviews by the users' company size, role or industry to find out how aytm works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 59 scale: '5' date_modified: '2026-10-17' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity ---

aytm Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the targeting and analytics features of AYTM, enabling precise audience segmentation and flexible survey building. (1 mentions)
Users appreciate the ease of use of AYTM, thanks to its flexible survey builder and robust reporting tools. (1 mentions)
Users value the efficiency of AYTM, benefiting from advanced targeting and flexible survey building features. (1 mentions)
Users appreciate the targeting and analytics capabilities of AYTM, which enable highly specific audience segmentation. (1 mentions)
Users value the flexibility of AYTM, which enhances audience targeting and allows for advanced survey customization. (1 mentions)
Users find the platform's complexity challenging, especially for non-tech users navigating research methodologies. (1 mentions)
Users find the platform difficult to learn, especially for non-tech users navigating research methodologies. (1 mentions)
Users find the pricing of AYTM to be expensive, which may be a barrier for some potential users. (1 mentions)
Users find the platform not user-friendly, especially for those unfamiliar with research methodologies. (1 mentions)

Top Pros or Advantages of aytm

Top Cons or Disadvantages of aytm

aytm Reviews (59)

Reviews

aytm Reviews (59)

4.5
59 reviews
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Adam J.
AJ
Adam J.
Small-Business (50 or fewer emp.)
"Streamlined Surveys with Excellent Support"
5/5
What do you like best about aytm?

I use AYTM for designing and fielding large-scale quantitative surveys, and I find it easy to use with a streamlined user interface. This ease of use cuts down on the time needed to code and program survey questions, making the whole process more efficient. While using AYTM, I appreciate that I can code, write, and launch a quantitative survey all on one platform. The AYTM team's helpful and accessible support has also been a great advantage. I find the software easier to use than Qualtrics, particularly for programming, and it has a more comprehensive set of features related to survey writing. The initial setup was easy, especially with the help of a team member from AYTM and our program faculty. Overall, my positive experience makes me likely to recommend AYTM. Review collected by and hosted on G2.com.

What do you dislike about aytm?

The Skipper AI feature is still not perfect, I think. There's a bit of catching up that Skipper AI in AYTM software needs to do with models like Claude, Chat, and Perplexity in terms of the tasks it's able to complete and the accuracy with which it operates. Review collected by and hosted on G2.com.

Ella B.
EB
Ella B.
"Intuitive Survey Design with Powerful Data Visualization"
3.5/5
What do you like best about aytm?

I find AYTM very easy to use, especially for building charts or looking at information. It allows me to easily take the data once created and use it effectively. I really like the different methods to link information and the resources provided to understand its application to my surveys. The integration with AI helps streamline my experience, making it more efficient. I think the graphics are great, making it easy to go through and understand how things are working with the data. Access to different chart options, like pie, line, and bar charts, is very helpful and important for presenting data, ensuring it's bite-sized and clear for clients. The ease of signing in and accessing my projects on the dashboard is another plus. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I think that sometimes Skipper tends to give recommendations that aren't really in line with what I'm looking for. I originally had a great top line report, but then it would make charts about gender and a certain response, which just didn't make sense to me. It made me question if I could trust the information, and I wasn't sure if Skipper was making things up or if it truly understood what I was talking about. That part was really hard for me when I was trying to build out my story. Review collected by and hosted on G2.com.

Ishan S.
IS
Ishan S.
Manager and Dietician at Chaitanya Homoeo Clinic, Medical Store Owner, Content Creator
Hospital & Health Care
Small-Business (50 or fewer emp.)
"Turning Survey Responses Into Meaningful Insights"
5/5
What do you like best about aytm?

aytm helps me go beyond basic survey collection and understand audience preferences in a more organized way. I work as a Dietician & Nutritionist, manage a homeopathy clinic, and also create health education content, so it is useful for understanding which health topics people are interested in and how they engage with educational information. Creating surveys, organizing questions, and setting up research projects feels straightforward without requiring a complicated setup process. I regularly use features related to survey building, different question formats, audience research, response collection, and reporting. These features help me gather structured feedback about nutrition awareness, health habits, and content preferences. Having flexibility in question design is useful because different projects require different ways of collecting responses and opinions.

Another thing I like is that survey data remains organized and easy to review. The reporting and insight tools make it easier to identify patterns in responses instead of manually going through large amounts of feedback. Performance has been reliable during survey creation and response review, and moving between different parts of a project feels smooth. The platform offers enough important features for research planning, survey management, audience understanding, and feedback analysis without feeling overly complicated. Overall, aytm helps me make better decisions about health education content, understand audience interests more clearly, and plan future educational initiatives based on actual feedback rather than assumptions. Review collected by and hosted on G2.com.

What do you dislike about aytm?

For shorter surveys, I occasionally spend extra time checking project settings and audience criteria because there are several research-related options available. Also, some advanced research features are useful, but for simple feedback projects I do not always need all of the available functionality. When working on straightforward surveys, I sometimes use only a portion of the platform’s available features. Review collected by and hosted on G2.com.

Adriane C.
AC
Adriane C.
Scientist
Enterprise (> 1000 emp.)
"Truly Lovely, Helpful Support Team"
5/5
What do you like best about aytm?

The support team is truly lovely and very helpful. The research was also completed very quickly! Review collected by and hosted on G2.com.

What do you dislike about aytm?

The video questions aren’t being completed as requested. If a respondent doesn’t agree to record a video, they’re simply moved on to the next question, so the video response never gets captured. As a result, I ended up with only 10 answers to my main business question. Review collected by and hosted on G2.com.

Kelly G.
KG
Kelly G.
Consumer Insights
Small-Business (50 or fewer emp.)
"Easy to Use, Insightful Question Types, and Fast, Helpful Support"
5/5
What do you like best about aytm?

I like the ease of use and the question types allow me to get the insights to answer key business questions. The support is quick and helpful. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Some of the advanced question types are limited but for a DIY software I feel like they are acceptable. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Enterprise (> 1000 emp.)
"Quick Insights with Fast, Responsive Service"
4/5
What do you like best about aytm?

I like that AYTM has been fast and responsive. I'm excited to see how easy it is to analyze the data and how quickly we can get results. I'm happy with how quickly I can get into the field and appreciate having someone to clean up and edit my screeners and programming. I'm really hoping to set up custom crosstabs easily, and I’ve found AYTM solves the problem of needing quick and finite-scope research when I don't have a lot of time or money. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I think there needs to be a clear process of the steps. It's harder to understand what is needed and to get stakeholders aligned. In the future, if there was a way to almost work on the questionnaire and then have my stakeholders and stimulate later, I think that would be helpful. Review collected by and hosted on G2.com.

Verified User
G
Verified User
"Saves Time with Efficient Survey Analysis"
4.5/5
Describe the project or task aytm helped with:

AYTM provides a comprehensive survey creation and analysis platform, utilizing AI to streamline the process and offering detailed reports that save time and provide unique insights. Review collected by and hosted on G2.com.

What do you like best about aytm?

I use AYTM to create surveys and love the Skipper reports the most. The AI software in the survey creation area helps me write and create my final survey a lot faster, especially when I'm having trouble with word count or question creation. The Skipper reports save me days worth of analysis and provide unique takeaways that I might not have seen on my own. They also allow me to analyze different questions and variables together without needing to leave the platform for specific data analysis software. The initial setup was very easy. Review collected by and hosted on G2.com.

Alli G.
AG
Alli G.
Master's Student; Qualitative Analyst
Small-Business (50 or fewer emp.)
"Easy to Use, with Answers Always Within Reach"
4.5/5
What do you like best about aytm?

Easy to use, and whenever I had a question, I knew where I could go to find answers. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I don't think it has as many capabilities as other quantitative online survey tools I've used before. Or at least, from the surveys I have made on here, there weren't. Review collected by and hosted on G2.com.

Scottie  K.
SK
Scottie K.
Lead Communications Strategist
Small-Business (50 or fewer emp.)
"Easy to Use, On-Time Results"
5/5
What do you like best about aytm?

It was very easy to use and the results came in on time. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I didn't come across anything I didn't like, however I didn't utilize all of the available tools Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"Professional Reports, Great Question Variety, and a Helpful Team"
4/5
What do you like best about aytm?

I like the types of questions available, the various reports options are great and look professional, the team has been great when I ask questions, and having a panel is a great resource Review collected by and hosted on G2.com.

What do you dislike about aytm?

Some of the logic for more complex questions is limited and the fact that you can't have more than one question appear at the same time Review collected by and hosted on G2.com.