AWS Lambda's pricing is best suited for teams running event-driven, intermittent, or bursty workloads rather than continuously running applications. G2 reviewers across small business, mid-market, and enterprise segments consistently highlight value for automation tasks, API backends, image processing, ETL pipelines, and scheduled jobs. Small business G2 reviewers in software and financial services praise AWS Lambda's pricing for personal projects and startups where traffic is unpredictable. Mid-market reviewers in IT services and financial services report strong fit for microservices architectures. Enterprise reviewers in banking, insurance, and telecommunications cite cost savings over EC2 for short-running functions. AWS Lambda's pricing is less suited for long-running or compute-intensive workloads given the 15-minute execution limit.