# Aware Reviews **Vendor:** Aware B2B **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 5.0/5.0 **Total Reviews:** 9 ## About Aware Next-generation LinkedIn growth tool. Build custom lists of prospects and engage with them rapid-fire, through our commenting tool. Track your individual and team LinkedIn performance metrics - from outbound sales KPIs, to inbound marketing performance. Discover new influencers to engage with, manage responses to your own comments, and sort and rank the top leads engaging with you. Best of all, every activity is logged to Salesforce or Hubspot for ultimate transparency! ## Aware Pros & Cons **What users like:** - Users praise the **ease of use** of Aware, facilitating effective tracking and improvement of their strategies. (4 reviews) - Users value the **all-in-one platform** of Aware for its time-saving features and exceptional support. (4 reviews) - Users commend Aware's **exceptional customer support** , highlighting responsiveness and personalized assistance during setup and troubleshooting. (3 reviews) - Users find Aware's **easy setup** simplifies adding contacts and enhances engagement on LinkedIn effortlessly. (2 reviews) - Users find Aware's **time-saving capabilities** invaluable, streamlining their LinkedIn activities efficiently and effortlessly. (2 reviews) - User Interface (2 reviews) - Users find Aware to be **affordable** , offering great value with its easy-to-use features and time-saving tools. (1 reviews) - Analytics (1 reviews) - Centralized Management (1 reviews) - Easy Integrations (1 reviews) **What users dislike:** - Users feel that Aware is **too expensive** due to exclusion from migration and lack of support for legacy customers. (1 reviews) - Users experience **limited analytics** as the data updates are delayed, affecting timely insights from Aware. (1 reviews) - Users note **limited visibility** as Aware's data lags behind real-time updates, unlike competitors like Shield. (1 reviews) - Users express frustration over **unclear pricing** and migration policies, feeling neglected as legacy customers after recent changes. (1 reviews) ## Aware Reviews ### 1. My LinkedIn Workflow Transformed: Aware Software Delivers Beyond Expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin G. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Aware?** Aware Software replaced Shield App & Taplio, saving money, time, & headaches. Its all-in-one platform is superior, and Alex Boyd's support was exceptional. **What do you dislike about Aware?** It's not perfect and the data does not update in real time like Shield does. In fact, it takes a few days to "catch up and reconcile between what's on Linkedin and what I see in the Analyze tab of Aware. **What problems is Aware solving and how is that benefiting you?** Aware Software is solving the problems of fragmented LinkedIn workflows and subpar analytics by consolidating multiple tools into one powerful platform. Previously, I juggled Shield App for analytics and Taplio for publishing, leading to inefficiencies, increased costs, and frustration from platform changes. Aware has eliminated these headaches, saving me significant money by replacing two subscriptions with one, and precious time by streamlining my entire LinkedIn process. The benefit is a more cohesive, efficient, and cost-effective approach to LinkedIn management, all while providing superior features and an exceptional user experience backed by dedicated support. ### 2. Ultimate Time Saving From Product Use to Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Aware?** So many things— Better data especially around what engagement you did on other people's posts. So important! List building for easy engagement. Collaboration for quick review. Customer support. I needed to change my account to an agency and move a client under mine and it was easily taken care with my client being refunded. Pricing that helps agencies. **What do you dislike about Aware?** Just wish they had a mobile app. Its a little clunky on a mobile web browser. **What problems is Aware solving and how is that benefiting you?** LinkedIn can easily be a full time job when the growing a company. Having a tool that allows for easy posting and more import easy engagement with influencers and customers saves so much time then scrolling your feed for days. ### 3. Super helpful to stay on top of your LinkedIn interactions👍 **Rating:** 5.0/5.0 stars **Reviewed by:** Bernhard K. | Owner, Coach, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Aware?** Easy to use tool to help with consistent posting. commenting, and replying to comments left by others. Since I started using the tools in Aware, I have seen a significant increase in my LinkedIn activities. The features make it easy to keep up to date with commenting and reacting to comments. The set-up was easy. Addding new people to the list to follow and comment is simple. There are multiple ways to create lists or add people to existing lists. The helpdesk team at Aware is super responsive and is happy to add features and improvements. I am using Aware daily, and it has saved me a lot of time compared to trying to keep on top of the same tasks directly on LinkedIn. The analysis of my performance is quick using the built-in dashboard. **What do you dislike about Aware?** A few features still require refinement. I have made suggestions and reported bugs. The Aware team was quick to fix them and deploy the updates. A global search for names across all lists would be the most helpful feature that is not yet available. **What problems is Aware solving and how is that benefiting you?** Consistent posting, following, commenting, and reacting to LinkedIn posts. The analytics dashboard is an added bonus to track posts and activities. ### 4. 💡 Using software is hard enough… but great support makes all the difference. **Rating:** 5.0/5.0 stars **Reviewed by:** Shane M. | SVP Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Aware?** The support is exceptional—truly above and beyond. From the moment I signed up, the founder personally helped me fix an error I made during setup, ensuring I was up and running within minutes. That kind of responsiveness and personal touch is rare in SaaS. The platform itself is easy to use and provides valuable insights into my LinkedIn content strategy, helping me track metrics, analyze performance, and make data-driven improvements. It's already helping me optimize my approach and see tangible results. **What do you dislike about Aware?** It's too early to say—so far, the experience has been excellent! **What problems is Aware solving and how is that benefiting you?** Aware is helping me streamline and optimize my LinkedIn content strategy by providing clear insights and metrics that I didn’t have before. It solves the challenge of understanding what content resonates most with my audience and what needs adjustment. By tracking performance and providing actionable data, Aware enables me to make smarter decisions about my content, ensuring I’m improving over time. This has saved me hours of manual tracking and guesswork while allowing me to focus on what matters—creating impactful, engaging content that drives results. ### 5. Aware makes it easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Aimee I. | Math Academic Support Teacher/ Title 1 Teacher, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Aware?** I love that aware has a data base of information. It is linked to my students information. It helps as a teacher to plan and grow my students to be succcessful. It is easy to use . It has resources to help implement for teachers. **What do you dislike about Aware?** There are not any features that I dislkike. If I would improve on anything it would be adding color to the home screen. **What problems is Aware solving and how is that benefiting you?** They are always quick to give information. I like the customor support if I din't understand how to solve something. ### 6. Saves me 30+ hours a month... **Rating:** 5.0/5.0 stars **Reviewed by:** Pasha I. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2024 **What do you like best about Aware?** What's not to like? LinkedIn is my lifeblood as a consultancy owner, but using the native app is painful. The biggest part of a social strategy on LinkedIn is outreach, commenting, and connecting. With Aware's list and HubSpot integration, I can save at least one-hour daily commenting, prospecting, and keeping up with friends, clients, and prospects. It's easy to get set up, support is awesome, and I use it daily. It pays for itself at my billable rate, and the time it saves me. **What do you dislike about Aware?** There are none for me – it checks every box I need. **What problems is Aware solving and how is that benefiting you?** Low response rates, ineffective messaging, manual processes, scalability issues, and difficulties in measurement. ### 7. The best part? It saves us so much time. **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Maria B. | Founder & Personal Brand Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2024 **What do you like best about Aware?** Switching to AWARE was like flipping on a light in how we talk to our community. It used to feel a bit like we were talking at people, maybe even sounding a bit robotic. But with AWARE, it's like we're having real conversations. It's easy and genuine, and you can tell our audience loves it because they're chatting back more than ever. We get to focus on making cool stuff because AWARE handles the chit-chat, making every message feel like it's coming straight from us, no bots involved. If you're looking to make your audience feel right at home and save some hours in your day, AWARE's the way to go. It's not just a tool; it feels like part of the team. **What do you dislike about Aware?** A few hurdles in the initial set up, like the way the windows display the lists need to be fixed. The team has received immediately our feedback and already started working on it. **What problems is Aware solving and how is that benefiting you?** This tool has saved us a ton of time. It’s like having a chat with friends - quick, easy, and genuine. We get to focus more on what we love doing, and less on sounding like a robot. ### 8. Great Product - Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Liam H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Aware?** LinkedIn is vast (like really vast!), but when you're building a personal brand, it's crucial that you refine your focus and engage with your target audience (otherwise it's enagagement for the sake of engagement). Aware let's you compile a list of relevant users, allowing you to hyper-focus your engagement and build/cultivate a relevant audkence. It's easy to use and the pricing is very reasonable. Well worth checking it out! **What do you dislike about Aware?** Nothing so far - the product is great and ticks a lot of boxes. **What problems is Aware solving and how is that benefiting you?** Narrowing my reach on LinkedIn, so that I am targeting the right profiles (rather than just any profile) It allows you to make your engagement hyper-specific ### 9. What LinkedIn feed should look like **Rating:** 5.0/5.0 stars **Reviewed by:** Andrej P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Aware?** Aware helps you follow creators you actually WANT to see in your feed and engage with their content. **What do you dislike about Aware?** Nothing at the moment, the tools looks perfect. **What problems is Aware solving and how is that benefiting you?** Creating a comprehensive LinkedIn feed to engage with creator content. - [View Aware pricing details and edition comparison](https://www.g2.com/products/aware-b2b-aware/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+22%3A18%3A30+-0500&secure%5Bsession_id%5D=dfb6d100-436e-4cc1-a321-fd6606c01c77&secure%5Btoken%5D=4fc2b53751fb216f7cde401e4fafbd997a3788773a8e93c6815e4ac9a76398cb&format=llm_user) ## Aware Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Aware Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,117 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,363 reviews) - [Simplified](https://www.g2.com/products/simplified/reviews) - 4.6/5.0 (4,446 reviews)