# AuthorityLabs Reviews **Vendor:** Traject **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 21 ## About AuthorityLabs Search engine result and rank monitoring software ## AuthorityLabs Reviews ### 1. Awesome tools if you wanna keep track of how your website is ranking for keywords **Rating:** 5.0/5.0 stars **Reviewed by:** Sharon E. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about AuthorityLabs?** The fact that all I have to do is log in and check my rankings **What do you dislike about AuthorityLabs?** Not being able to afford it right now. There's nothing wrong with the software the shop where works fine and it shows accurate results because I've been double checking it **Recommendations to others considering AuthorityLabs:** Try it it's my favorite so far **What problems is AuthorityLabs solving and how is that benefiting you?** I'm able to see it when my rankings go up or down should I can adjust and fix problems and all that Jamaica sure that my ranking is keep going up. ### 2. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about AuthorityLabs?** At a glance we see the evolution of the ranking of keywords. **What do you dislike about AuthorityLabs?** The negative point is the price of the service offered, I find it a bit expensive. **What problems is AuthorityLabs solving and how is that benefiting you?** It allows me to see if my seo job is paying off and how fast. ### 3. Great utility for quick research/insights **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle M. | Senior Director of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2018 **What do you like best about AuthorityLabs?** The ability to quickly type in a keyword and know whether or not its valuable for paid or organic search. The search also provides similar keywords and their respective values in that same search box from your original search. **What do you dislike about AuthorityLabs?** Project planning/organization isn't done as well as it is with a tool like SEMrush, but the tools also aren't directly competitive. I dislike that the tool doesn't help tell you the best way to use it to get the most out of it. SEO tools can be complicated and robust and should help a marketer navigate them to their fullest ability. **Recommendations to others considering AuthorityLabs:** Make some time in the training and knowledge base of the platform if you want to get the most out of it. While the software is intuitive for the basic functions you probably signed up for, there's more it can you that you may not find out about unless you dig a little. **What problems is AuthorityLabs solving and how is that benefiting you?** We've been able to determine what topics we should focus our blog and page content on. Further, we've realized not only primary topics and keywords to use, but also supplemental ones to use in sub header and paragraph copy. ### 4. Great for managing what’s most trending **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about AuthorityLabs?** I love the feature to follow what domain is most popular in specific locations **What do you dislike about AuthorityLabs?** No much! I think it’s a work in progress though. **Recommendations to others considering AuthorityLabs:** I would recommend only if data is vital to the job. The geographical data from this is extensive and amazing. **What problems is AuthorityLabs solving and how is that benefiting you?** I’m able to manage my data on multiple devices which is great. ### 5. Very useful tool for SEO and much more **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about AuthorityLabs?** You can setup 'experiments' to test changes to your web pages (page titles, descriptions, etc.) and then view how the performance changes in SERPs over time. **What do you dislike about AuthorityLabs?** The software itself (user interface/style) appears outdated compared to some of the other vendors available. **Recommendations to others considering AuthorityLabs:** Just try it - won't hurt to compare it to other similar solutions and see which one you like best. **What problems is AuthorityLabs solving and how is that benefiting you?** Search Engine Marketing is a big part of practically every organization's marketing strategy, and SERPs.com is an efficient tool that helps track things related to SEO performance and keywords. ### 6. Good Tool for SEO of your site **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about AuthorityLabs?** It is a simple and good tool to start out SEO for your site. Can track multiple keywords and help you keep an eye on how the efforts of your SEO are bearing results **What do you dislike about AuthorityLabs?** It is a fairly simple tool. It does not support all countries. Good if you are in EU or US **Recommendations to others considering AuthorityLabs:** Try out this tool and see if this can meet your SEO requirements. **What problems is AuthorityLabs solving and how is that benefiting you?** SEO for our affiliates site. We used it for Keyword tracking and site ranking. ### 7. Best SEO tool to analyze websites **Rating:** 3.5/5.0 stars **Reviewed by:** parkash r. | Software Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about AuthorityLabs?** I like its Easy to use interface and dashboard access and We are able to accurate assess rank as a contributing factor relating to traffic flow and very helpful to view performance changes over time and also like some powerful keyword and competitors tool . **What do you dislike about AuthorityLabs?** Everything thing is fine because I have never tried paid version currently I am using free trail version. **What problems is AuthorityLabs solving and how is that benefiting you?** Not having to manually pull keyword ranking every month for clients. ### 8. Quick to function slow to master **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2018 **What do you like best about AuthorityLabs?** There are some powerful keyword and competitor tools that are reasonably easy and quick to learn. Some of the rest of the platform takes a great deal of time to master. Of course this is the process with much of the software in this industry. **What do you dislike about AuthorityLabs?** it’s hard to dislike, they have done a lot to make sure your servicing your clients first. The vanity metrics are dropped for a platform that focuses on key elements and does them well. Not a tool trying to be everything to everyone. **What problems is AuthorityLabs solving and how is that benefiting you?** Helping clients to understand their market including competition and tailoring content that helps them succeed. ### 9. Review of SERPS.com **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about AuthorityLabs?** The fact that you can easily track and build lists tailored around keywords was a plus, especially for mutilple accounts. **What do you dislike about AuthorityLabs?** The software side of SERPs is a tad outdated. Other than that, it words amazingly. **Recommendations to others considering AuthorityLabs:** Simply update the interface for mobile. **What problems is AuthorityLabs solving and how is that benefiting you?** We are primarily using SERPs are a marketing strategy for Search Engine traffic research. ### 10. Account Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2018 **What do you like best about AuthorityLabs?** My favorite feature for SERPs is the Google location changer. Since Google got rid of the ability to mimic search in specific locations it's really come in handy for local SEO. **What do you dislike about AuthorityLabs?** I have no major dislikes. I've never used the paid version of the tool before, but I use the free tools frequently. **What problems is AuthorityLabs solving and how is that benefiting you?** We work with clients across the country, it's great to get a view of what a SERP looks like in their area without having to ask for screenshots. ### 11. Great Keyword Rankings Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about AuthorityLabs?** Authority Labs provide a great dashboard tool for company's who are looking to monitor their online presence, keyword rankings, and track SEO performance. **What do you dislike about AuthorityLabs?** Sometimes it takes a long time for the data from the major search engines to sync into the Authority Labs dashboard. **Recommendations to others considering AuthorityLabs:** They have a 30 day free trial for you to test drive their platform and see whether or not Authority Labs is the right solution for your organization. You can save a lot of time using this dashboard. **What problems is AuthorityLabs solving and how is that benefiting you?** We are solving the problem of reducing the time it takes to check out how our domain and relevant keywords are performing. This has allowed for more efficient reporting, and a clear view of where we are at. ### 12. Great Directional Tool for SEO **Rating:** 3.5/5.0 stars **Reviewed by:** Caitlin B. | Senior Digital Media Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about AuthorityLabs?** Pulls keyword rankings for you per client. **What do you dislike about AuthorityLabs?** UX is very outdated. I also wish you could pull rankings individually from regions and not have the entire US included. **What problems is AuthorityLabs solving and how is that benefiting you?** Not having to manually pull keyword rankings every month for clients. ### 13. Good Ranking Program but Much to be Desired **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2018 **What do you like best about AuthorityLabs?** It’s easy to see your keywords and their movement over time. **What do you dislike about AuthorityLabs?** Bulk uploading of keywords can be difficult, and some terminology is unclear. **Recommendations to others considering AuthorityLabs:** Setup is easy but it may take time to understand the metrics. **What problems is AuthorityLabs solving and how is that benefiting you?** We utilize to track keywords for specific clients, and it helps us to quickly see organic progress. ### 14. Great SEO Auditing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about AuthorityLabs?** Authority Labs provide a great user experience and tools to track domains and current SERP rankings for a large range of keywords. **What do you dislike about AuthorityLabs?** Loading times for syncing data from the major search engines can leave a lot to be desired. **Recommendations to others considering AuthorityLabs:** Check it out if you manage multiple clients for SEO work and would like to see how your work is performance across search engines. **What problems is AuthorityLabs solving and how is that benefiting you?** Authority Labs has allowed us to track SEO performance across a variety of domains. It's maximized efficiency and reporting processes. ### 15. Great for monitoring your search presence. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about AuthorityLabs?** Ease of use, multiple account display, dashboard access. **What do you dislike about AuthorityLabs?** Old User Interface, lacks some features like Bing support. **What problems is AuthorityLabs solving and how is that benefiting you?** Helping clients understand how their search presence has improved overtime. ### 16. Excellent Experience with AuthorityLabs **Rating:** 5.0/5.0 stars **Reviewed by:** Brian H. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2017 **What do you like best about AuthorityLabs?** I have just completed evaluating several softwares in this space. I went with AuthorityLabs due to the clean user interface and accuracy of data. So far I experienced excellent customer service. They even provided complimentary keyword research for one of my clients. **What do you dislike about AuthorityLabs?** I currently do not have any dislikes at the moment **Recommendations to others considering AuthorityLabs:** Don't waste your time looking for a cheap alternative. AuthorityLabs is the best in the market **What problems is AuthorityLabs solving and how is that benefiting you?** Tracking SEO Rankings for my clients. Better tracking and a white labeled reporting platform for my clients. ### 17. Easy-to-use rank-tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** Fiona L. | Director of Content & SEO, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about AuthorityLabs?** Easy to sort ranking tables, ranking comparisons over time, ranking comparisons across domains, ability to bulk-import keywords **What do you dislike about AuthorityLabs?** I'd love to see the option to calculate weighted average positions and to get historical positions for newly added keywords **Recommendations to others considering AuthorityLabs:** Great tool that focuses on doing one thing really well - tracking ranks! **What problems is AuthorityLabs solving and how is that benefiting you?** Ability to identify ranking performance which affects organic traffic to our website ### 18. Decent SERP API **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2017 **What do you like best about AuthorityLabs?** Nice clean and easy API for getting SERP data in JSON format. Easy to ingrate into our analysis systems. **What do you dislike about AuthorityLabs?** Gets a little slow when there is an algo update - i guess every man and his dog starts using it during those times. **What problems is AuthorityLabs solving and how is that benefiting you?** Analyse our SERP rankings for keywords we track - and see how our competitors and doing too ### 19. SERPS Review **Rating:** 5.0/5.0 stars **Reviewed by:** Michael R. | SEO Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2016 **What do you like best about AuthorityLabs?** I like the way it is easy to build keyword lists, do comparisons with competition, track rankings, and quickly access multiple accounts and toggle between them without having to do multiple tab changes. I have been using SERPS for over 4 years now between two different agencies. I refuse to work at an agency that does not or is not willing to use SERPS as the primary or secondary rank tracking software as once you understand how to use it, it becomes and invaluable resource to benchmark performance of campaigns against. **What do you dislike about AuthorityLabs?** There is not much that I dislike about this service as it has improved every year since its launch. Their continual updates to reflect the changes in the mobile and tablet ranking environment on Google has proved to be extremely helpful when identifying opportunity. **What problems is AuthorityLabs solving and how is that benefiting you?** Ranking and traffic acquisition for MFU apartment buildings. We are able to accurately assess rank as a contributing factor relating to traffic flow. ### 20. Overall, a great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie H. | Communications Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2016 **What do you like best about AuthorityLabs?** The User Interface is really clean and easy to navigate, even if you have a lot of keywords. **What do you dislike about AuthorityLabs?** Sometimes I'm not sure how accurate it is, your results are updated once a week so sometimes I log in while it's updating and my keyword rankings are all 100 because it's working on calculating them all again. **Recommendations to others considering AuthorityLabs:** Gives you more insight on organic keyword rankings than Google Analytics **What problems is AuthorityLabs solving and how is that benefiting you?** Organic keyword tracking. I'm able to see if my marketing efforts and SEO keyword improvements are working or not. **Official Response from Chase Granberry:** > Thanks Melanie!! We actually update data daily, so if you're seeing something off in your account definitely contact us via the support button in your account or support@authoritylabs.com. We also added a refresh ranks button which will live update your ranking data for when you want real-time data. ### 21. Amazing Service and Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah C. | Owner, Chancey Charm - Creative Mentor, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2015 **What do you like best about AuthorityLabs?** The service that SERPs provides is just spot on. I truly enjoy their site, layout and ease of use, even as an SEO newbie. But, even better is their dedication to helping their client succeed. **What do you dislike about AuthorityLabs?** nothing :) I absolutely love this service. **What problems is AuthorityLabs solving and how is that benefiting you?** We just expanded to 8 new locations, and SERPs has been invaluable! ## AuthorityLabs Discussions - [What is AuthorityLabs used for?](https://www.g2.com/discussions/what-is-authoritylabs-used-for) - [View AuthorityLabs pricing details and edition comparison](https://www.g2.com/products/authoritylabs/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+20%3A25%3A20+-0500&secure%5Bsession_id%5D=1afe7eb2-d4fe-4f6b-9b7d-66e4390be9e9&secure%5Btoken%5D=c1a85283037aaf679a8e035df26fda448f0e61f1e53bba5612fb67da41273bc2&format=llm_user) ## AuthorityLabs Features **Local Search Optimization** - Rank Tracking - Dashboards and Reporting **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization ## Top AuthorityLabs Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,273 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.8/5.0 (1,458 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) - 4.6/5.0 (453 reviews)