--- title: AuthorityLabs Reviews meta_title: 'AuthorityLabs Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 21 reviews by the users' company size, role or industry to find out how AuthorityLabs works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 21 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

AuthorityLabs Reviews & Product Details

Profile Status

This profile is currently managed by AuthorityLabs but has limited features.

Are you part of the AuthorityLabs team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Pricing

Pricing provided by AuthorityLabs.

PRO

$99.99
per month

PRO PLUS

$225.00
per month

User Insights

Average based on 21 real user reviews.

Perceived Cost

$$$$$

AuthorityLabs Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is AuthorityLabs, and what problem is it built to solve?

AuthorityLabs is used to monitor keyword and domain rankings, track how search visibility changes over time, and check performance across locations. It helps SEO teams and marketers see whether their optimization work is moving rankings in the right direction.

What company sizes and industries is AuthorityLabs the best fit for?

AuthorityLabs appears to suit small businesses most closely, with mid-market teams also represented. Marketing and advertising is the clearest industry fit in the reported user mix.
  • Small businesses: The most represented company-size segment.
  • Mid-market teams: Also represented among users.
  • Marketing and advertising: The most prominent industry segment.
  • Internet and computer software: Also represented among users.

AuthorityLabs Reviews (21)

Reviews

AuthorityLabs Reviews (21)

4.4
21 reviews

What do users say?

Generated using AI from real user reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Sharon E.
SE
Sharon E.
Software Engineer
Small-Business (50 or fewer emp.)
"Awesome tools if you wanna keep track of how your website is ranking for keywords"
5/5
What do you like best about AuthorityLabs?

The fact that all I have to do is log in and check my rankings Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

Not being able to afford it right now. There's nothing wrong with the software the shop where works fine and it shows accurate results because I've been double checking it Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Easy to use"
5/5
What do you like best about AuthorityLabs?

At a glance we see the evolution of the ranking of keywords. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

The negative point is the price of the service offered, I find it a bit expensive. Review collected by and hosted on G2.com.

Kyle M.
KM
Kyle M.
Senior Director of Ecommerce
Small-Business (50 or fewer emp.)
Originally submitted 1/15/2018
"Great utility for quick research/insights"
4/5
What do you like best about AuthorityLabs?

The ability to quickly type in a keyword and know whether or not it's valuable for paid or organic search. The search also provides similar keywords and their respective values in that same search box from your original search. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

Project planning/organization isn't done as well as it is with a tool like SEMrush, but the tools also aren't directly competitive. I dislike that the tool doesn't help tell you the best way to use it to get the most out of it. SEO tools can be complicated and robust and should help a marketer navigate them to their fullest ability. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Verified User in Broadcast Media
Small-Business (50 or fewer emp.)
"Great for managing what’s most trending"
4.5/5
What do you like best about AuthorityLabs?

I love the feature to follow what domain is most popular in specific locations Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

No much! I think it’s a work in progress though. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Very useful tool for SEO and much more"
3.5/5
What do you like best about AuthorityLabs?

You can setup 'experiments' to test changes to your web pages (page titles, descriptions, etc.) and then view how the performance changes in SERPs over time. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

The software itself (user interface/style) appears outdated compared to some of the other vendors available. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Good Tool for SEO of your site"
4.5/5
What do you like best about AuthorityLabs?

It is a simple and good tool to start out SEO for your site. Can track multiple keywords and help you keep an eye on how the efforts of your SEO are bearing results Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

It is a fairly simple tool. It does not support all countries. Good if you are in EU or US Review collected by and hosted on G2.com.

parkash r.
PR
parkash r.
Software Engineer
Computer Software
Mid-Market (51-1000 emp.)
"Best SEO tool to analyze websites"
3.5/5
What do you like best about AuthorityLabs?

I like its easy-to-use interface and dashboard access. We are able to accurately assess rank as a contributing factor relating to traffic flow, and it's very helpful to view performance changes over time. I also like some powerful keyword and competitor tools. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

Everything is fine because I have never tried the paid version; currently, I am using the free trial version. Review collected by and hosted on G2.com.

Verified User in Restaurants
AR
Verified User in Restaurants
Small-Business (50 or fewer emp.)
"Quick to function slow to master"
3.5/5
What do you like best about AuthorityLabs?

There are some powerful keyword and competitor tools that are reasonably easy and quick to learn. Some of the rest of the platform takes a great deal of time to master. Of course this is the process with much of the software in this industry. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

it’s hard to dislike, they have done a lot to make sure your servicing your clients first. The vanity metrics are dropped for a platform that focuses on key elements and does them well. Not a tool trying to be everything to everyone. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Small-Business (50 or fewer emp.)
"Review of SERPS.com"
5/5
What do you like best about AuthorityLabs?

The fact that you can easily track and build lists tailored around keywords was a plus, especially for multiple accounts. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

The software side of SERPs is a tad outdated. Other than that, it works amazingly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Account Manager"
4.5/5
What do you like best about AuthorityLabs?

My favorite feature for SERPs is the Google location changer. Since Google got rid of the ability to mimic search in specific locations it's really come in handy for local SEO. Review collected by and hosted on G2.com.

What do you dislike about AuthorityLabs?

I have no major dislikes. I've never used the paid version of the tool before, but I use the free tools frequently. Review collected by and hosted on G2.com.

Questions about AuthorityLabs? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is AuthorityLabs used for?

0 Upvotes
0
Join the conversation

Pricing Options

Pricing provided by AuthorityLabs.

PRO

$99.99
per month

PRO PLUS

$225.00
per month

ENTERPRISE

$450
per month
AuthorityLabs Comparisons
AuthorityLabs Features
Competitor Analysis
Link Building
Keyword Research
SERP Rank Tracking