--- title: Attribution Reviews meta\_title: 'Attribution Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 51 reviews by the users' company size, role or industry to find out how Attribution works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 51 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Attribution Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398810&qs=pros-and-cons#reviews) Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398862&qs=pros-and-cons#reviews) Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399378&qs=pros-and-cons#reviews) Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398270&qs=pros-and-cons#reviews) Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. [(2 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398404&qs=pros-and-cons#reviews) Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398275&qs=pros-and-cons#reviews) Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=2337293&qs=pros-and-cons#reviews) Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398170&qs=pros-and-cons#reviews) Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399238&qs=pros-and-cons#reviews) Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398391&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Attribution ##### 1. Attribution Accuracy Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398810&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 2. Customer Support Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398862&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 3. Ease of Use Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399378&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 4. Easy Setup Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398270&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 5. Customization Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. [ See 2 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398404&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Willem B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Willem B.") WB Willem B. Small-Business (50 or fewer emp.) 4.5/5 "Best no-nonsense tool I've found to get a complete view of traffic attribution" What do you like about Attribution? My favorite part of Attribution is the ability to get comprehensive detailed view of traffic, and easily customize views and drill down into traffic s ### 5 Cons or Disadvantages of Attribution ##### 1. Attribution Issues Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398275&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you dislike about Attribution? only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough ##### 2. Complexity Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=2337293&qs=pros-and-cons#reviews) See Related User Reviews ![Sanowar g.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanowar g.") SG Sanowar g. Small-Business (50 or fewer emp.) 3.5/5 "A Robust Attribution Tool That Could Be More Intuitive." What do you dislike about Attribution? Great data, but the platform can feel complicated and not very intuitive at times. ##### 3. Data Export Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398170&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you dislike about Attribution? only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough ##### 4. Inadequate Tracking Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399238&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you dislike about Attribution? only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough ##### 5. Integration Difficulty Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398391&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you dislike about Attribution? While the platform is excellent overall, the initial data integration process required some technical coordination with our dev team. However, the sup ## Top-Rated Alternatives [ ![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)") Adobe Marketo Measure (formerly Bizible) 4.7/5(147) ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) [ ![Dreamdata](https://images.g2crowd.com/uploads/product/hd_favicon/a2b5186c6498066b6642fa08a36b6c25/dreamdata%282%29.svg "Dreamdata") Dreamdata 4.7/5(271) ](https://www.g2.com/products/dreamdata/reviews) [ ![LeanData](https://images.g2crowd.com/uploads/product/hd_favicon/2c7a3a2a9d4254bd4d51afa292e87231/leandata.svg "LeanData") LeanData 4.6/5(1,051) ](https://www.g2.com/products/leandata/reviews) [ View All Alternatives ](https://www.g2.com/products/attribution/competitors/alternatives) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 1/12/2024 "Easy to Use,Cool Features" 4/5 What do you like best about Attribution? - Multiple attribution models - "Paths" feature - Ease of use - Excellent support Review collected by and hosted on G2.com. What do you dislike about Attribution? - Difficult inital setup - Can be slow - Some intial glitches Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? We had little insight into the effectiveness of lower, mid, and top of funnel retargeting campaigns. Attribution provides clarity into performance & allows us to measure our sucess. Especially with a long lead funnel. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9108090/official_response/edit) Thank you for the review - we would welcome a conversation to make sure we are addressing the dislikes. We continue to invest in our infrastructure and performance systems to leverage our data collection and processing - appreciate you bringing attention to your experience on this front. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/24/2024 "Excellent tracking platform" 4/5 What do you like best about Attribution? Tailored to track what's most crucial for an online business, initial integration is easy. Review collected by and hosted on G2.com. What do you dislike about Attribution? As an engineer, getting visibility into the details of what's going on and debugging issues can be tricky Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Detailed tracking of traffic sources - we had a simplistic view of this earlier Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9112502/official_response/edit) Thank for you taking to the time to write a review. Appreciate the feedback on debugging and would welcome speaking further to understand what more we can do to address this. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/17/2023 "Our Experience with G2 has been phenomenal" 5/5 What do you like best about Attribution? We love how you can change the attribution model from position-based, to first touch and last touch. This feauture makes it easy to compare them for us. Review collected by and hosted on G2.com. What do you dislike about Attribution? Sometimes certain integrations are turned off and we are not notfied in any way. We dont get a notification for it unless we are in the platform itself. It would be nice to get an email notification when a intergration turns off. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution solves marketing challenges by pinpointing effective strategies, optimizing spending, and understanding customer behavior. This benefits businesses by improving decision-making, enhancing campaigns, and tailoring marketing efforts for better results and personalized experiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RN Ryan N. Sr. Manager eCommerce Marketing & Analytics Enterprise (\> 1000 emp.) 5/20/2021 "Great Attribution Solution!" 4.5/5 What do you like best about Attribution? The level of granularity to which the click string is tracked. It goes down to the campaign level, has time-stamped data per click, and also integrates cost seamlessly for most channels. It makes building a custom attribution model from the click data very doable. Review collected by and hosted on G2.com. What do you dislike about Attribution? There are times where the UI can load slowly or time out if you are looking at a massive data set with an extensive date range. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? We are trying to build a more accurate click-based attribution model to accompany our last-click model. We are still in the process of building the model, but we have realized the number of clicks from the start of a journey to the end of the journey and how long that can take, as well as how many different channels become part of the assisted path. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Deniz C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deniz C.") C Deniz C. Director of Marketing Mid-Market (51-1000 emp.) 8/26/2020 "Attribution App solved a problem that would take months to resolve for PadSplit." 4/5 What do you like best about Attribution? easy setup, flawless ability to slice and dice the data, ability to show customizable attribution views, and granular tracking and reporting capabilities Review collected by and hosted on G2.com. What do you dislike about Attribution? The data should be customizable (if we know the value of a conversion, and if the conversion value is missing, we should be able to just enter it without engineering involvement) Reporting should be more advanced- It is not straightforward to pull data from the platform. Every tab should have a CSV export option. Conversion reporting works great with Segment events, but it doesn't work for off-site lead events. (For example, it doesn't track our Linkedin lead ads, Facebook lead ads) We are not allowed to customize reporting view on the dashboard. (For example, I can't see signups next to purchases. these are two different pulls) No real-time tracking. Basically reporting and analytics design is not ideal for me. Review collected by and hosted on G2.com. Recommendations to others considering Attribution: Attribution App is great for any company that wants to build an analytics and measurement foundation. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? analyzing CAC by keywords, campaigns and channels, analyze data via different attribution windows Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 8/26/2020 "Bumpy start, but corrections were made." 2.5/5 What do you like best about Attribution? I thought I would like the integration to segment.com, but it isn't done properly. Even when data is flowing in, it won't confirm that the segment.com integration is successful. Review collected by and hosted on G2.com. What do you dislike about Attribution? - We found a decent amount of bugs, but some were fixed over time. - Pages can take up to 1 minute to load, navigating through this platform will surely test your patience. - The payment processing didn't work, it didn't allow new credit cards added, the process took several weeks. - We were charged the wrong amount, but the company rectified it quickly. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Cross Channel Attribution & Ads ROI calculation. Review collected by and hosted on G2.com. Show More Response from Arun Gupta of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-4360532/official_response/edit) Hello! I am the CEO of Attribution App and I apologize for the rocky sign-up experience on your first day. We pride ourselves in ease of implementation and usability of our platform so this is definitely not the kind of experience we want our customers to have. There was a bug on the payment processing part of the platform as we were updating our billing page - thank you for bringing this to our attention. We fixed this last week but your credit card was charged 7 days later as we wanted to extend your trial as a small token of our appreciation. With respect to our Segment integration - there are two ways you can check if Segment is connected in the platform. See below: a. Under settings in the 'Integration Instructions' tab - you can see that 'events' has a green checkmark next to it. b. Under the 'Dashboard Overview' tab - there is a dropdown menu for events - here you can see all of your Segment events. We hope that you will find Attribution useful as you start to explore the tool more and more. If you have any questions - please feel free to reach out to me directly, arun@attributionapp.com. Regards, Arun 1/11/2021 Current UserValidated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 9/8/2020 "Simple but efficient and user friendly" 4.5/5 What do you like best about Attribution? Super easy to use. The interface is very clean and user-friendly. We set it up via the integrations with SEGMENT and it was a breeze: No need to involve any developer if you know how to add Attribution as a destination in Segment. Review collected by and hosted on G2.com. What do you dislike about Attribution? Overall, not much to dislike, it's a good solution. It would be nice to have a live onboarding session with a customer success manager but not a big deal. Integrations are the main opportunity for improvements: I can't wait to be able to pull data from platforms like Criteo or the Trade Desk. I do feel like the data is not flowing as fast as I would like sometimes into the interface. Review collected by and hosted on G2.com. Recommendations to others considering Attribution: Make sure you use UTM parameters for all the ads served by platforms that don't already have an integration with ATTRIBUTION. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? We get a clean dashboard of our spending and ROAS on paid channels. It helps spot what channels/campaigns are outperforming or underperforming. We finally get a better idea of what touchpoints are most useful within the user journey. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/13/2020 "Incredible multi-touch attribution platform with outstanding support" 5/5 What do you like best about Attribution? The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. Review collected by and hosted on G2.com. What do you dislike about Attribution? Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. Review collected by and hosted on G2.com. Recommendations to others considering Attribution: Great experience - make sure to take advantage of their great customer support! Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Solving the problem of how are our marketing channels and paid marketing campaigns performing in terms of both CAC and ROAS. Has been so helpful with getting down to the source of truth behind all our campaigns, all possible through Attribution's platform. Review collected by and hosted on G2.com. Show More 12/3/2024 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") AP Verified User in Pharmaceuticals Small-Business (50 or fewer emp.) 7/23/2020 "Highly Recommend Attribution App" 5/5 What do you like best about Attribution? The platform is easy to use and intuitive. The staff is extremely helpful and will work with you to set up your account in such a way that you are able to see as much value as possible. There is so much customization included that no matter your need, you can really make it a platform that works for you. I love that you can choose to do either by individual or account and get as granular with your channels as you would like. It's definitely designed with flexibility in mind. Review collected by and hosted on G2.com. What do you dislike about Attribution? It would be nice to see retroactive reporting capabilites. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution reporting is an extremely difficult thing to accomplish. Attribution App makes it easy. We can clearly see the value of the channels we are using and able to see the most common customer journey paths. You can even do at the account level! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 8/25/2020 "Missing piece in our analytics" 5/5 What do you like best about Attribution? Easy to set up with Shopify, Facebook and Google. Works out of the box. Review collected by and hosted on G2.com. What do you dislike about Attribution? Really no downsides; once the data starts to populate, you're good to go Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? The hardest part of digital marketing is being sure which campaign is driving sales. Esp when you have multiple campaigns on different platforms live at the same time. Attribution gives us that data. Review collected by and hosted on G2.com. 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