--- title: Attribution Reviews meta\_title: 'Attribution Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 51 reviews by the users' company size, role or industry to find out how Attribution works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 51 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Attribution Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398810&qs=pros-and-cons#reviews) Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398862&qs=pros-and-cons#reviews) Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399378&qs=pros-and-cons#reviews) Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. [(3 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398270&qs=pros-and-cons#reviews) Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. [(2 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398404&qs=pros-and-cons#reviews) Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398275&qs=pros-and-cons#reviews) Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=2337293&qs=pros-and-cons#reviews) Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398170&qs=pros-and-cons#reviews) Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399238&qs=pros-and-cons#reviews) Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. [(1 mentions)](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398391&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Attribution ##### 1. Attribution Accuracy Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398810&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 2. Customer Support Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398862&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 3. Ease of Use Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399378&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 4. Easy Setup Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. [ See 3 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398270&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you like about Attribution? Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, ##### 5. Customization Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. [ See 2 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398404&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you like about Attribution? Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing chann ![Willem B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Willem B.") WB Willem B. Small-Business (50 or fewer emp.) 4.5/5 "Best no-nonsense tool I've found to get a complete view of traffic attribution" What do you like about Attribution? My favorite part of Attribution is the ability to get comprehensive detailed view of traffic, and easily customize views and drill down into traffic s ### 5 Cons or Disadvantages of Attribution ##### 1. Attribution Issues Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398275&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you dislike about Attribution? only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough ##### 2. Complexity Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=2337293&qs=pros-and-cons#reviews) See Related User Reviews ![Sanowar g.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanowar g.") SG Sanowar g. Small-Business (50 or fewer emp.) 3.5/5 "A Robust Attribution Tool That Could Be More Intuitive." What do you dislike about Attribution? Great data, but the platform can feel complicated and not very intuitive at times. ##### 3. Data Export Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398170&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you dislike about Attribution? only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough ##### 4. Inadequate Tracking Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1399238&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew C.") AC Andrew C. Small-Business (50 or fewer emp.) 5.0/5 "Plug and play attribution solution" What do you dislike about Attribution? only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough ##### 5. Integration Difficulty Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. [ See 1 mentions ](https://www.g2.com/products/attribution/reviews?filters%5Bsentiment_snippet%5D=1398391&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Game-changing Multi-touch Attribution Platform with Outstanding Support" What do you dislike about Attribution? While the platform is excellent overall, the initial data integration process required some technical coordination with our dev team. However, the sup ## Top-Rated Alternatives [ ![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)") Adobe Marketo Measure (formerly Bizible) 4.7/5(147) ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) [ ![Dreamdata](https://images.g2crowd.com/uploads/product/hd_favicon/a2b5186c6498066b6642fa08a36b6c25/dreamdata%282%29.svg "Dreamdata") Dreamdata 4.7/5(271) ](https://www.g2.com/products/dreamdata/reviews) [ ![LeanData](https://images.g2crowd.com/uploads/product/hd_favicon/2c7a3a2a9d4254bd4d51afa292e87231/leandata.svg "LeanData") LeanData 4.6/5(1,051) ](https://www.g2.com/products/leandata/reviews) [ View All Alternatives ](https://www.g2.com/products/attribution/competitors/alternatives) ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Small-Business (50 or fewer emp.) 4/24/2024 "Great for simple use cases" 4/5 What do you like best about Attribution? Attribution has many built in integrations that work well if the user has a faily straightforward e-commerce website and is using mainstream platforms like Google Analytics, Hubspot, Stripe etc. It's all fast and easy to setup with little technical knowledge required to get it up and running. The support team is very helpful and quickly responds with a solution to handle most things. Review collected by and hosted on G2.com. What do you dislike about Attribution? If your use case is less typical, the methods required to get things to work without a built in integration is quite high. There wasn't great documentation around the API and a we required a lot of emails and calls to get certain leads and events to track properly. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution givs our company a single place to check on how we are doing as a company and lets us know where we can adjust ad spend to optimize for more conversions. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9572679/official_response/edit) Thank you for the feedback and noted on the documentation and the process for to get set up for custom use cases. Great call out and something we are working on (updated documentation). For custom integrations, noted that we can handle this with customers but it can take effort on both sides to get set up. Appreciate the feedback, we work continuously to make the onboarding process as smooth as possible - even for edge cases. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/9/2024 "Personalized, above and beyond onboarding" 4.5/5 What do you like best about Attribution? The onboarding has been so personalized and very helpful. The team has gone above and beyond any cookie-cutter onboarding we are all used to experiencing. During the whole process, it felt like the Attribution team was an extension of my team, committed to getting us up and running. Review collected by and hosted on G2.com. What do you dislike about Attribution? This is not a dislike, rather something I didn't consider at the beginning. I was able to easily connect Hubspot without any engineering resources from my team but after seeing the data I learned that I would get a better view if I connected directly to our saas product. This just took a bit more work and involvement from others on my team. It was still easy to do but required developer support I didn't have personally. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution allows us to see all marketing channels' performance in one place. Having a single view will help us make educated decisions for future spend. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9523764/official_response/edit) Great feedback and appreciate the details on going through the onboarding process, duly noted and appreciate you helping us improve every step along our journey to get customers up and running! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Michael W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael W.") MW Michael W. Senior Marketing Analytics Strategist Mid-Market (51-1000 emp.) 4/29/2024 "Decent Attribution platform with huge potential!" 4/5 What do you like best about Attribution? The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see what nuggets we find. Review collected by and hosted on G2.com. What do you dislike about Attribution? At times it can be very slow to load new data or change views. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? We had no multi touch attribution & no visbility into the customer journey. Right off the bat, Attribution gave us visbility into both. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9586710/official_response/edit) Thanks Michael - appreciate the review and also comments on loading time. There can be some delay based on the data set size but this is something we are constantly monitoring and working on performance gains for our customers. Excited to see what nuggets you will be able to reveal now you are up and running! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jessica L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica L.") JL Jessica L. Director of Growth Marketing Mid-Market (51-1000 emp.) 4/23/2024 "Optimizing marketing spend" 5/5 What do you like best about Attribution? Attribution helps us optimize our marketing efforts every month. The platform provides an in-depth look into how each advertising channel performs and how our marketing budget generates ROI. It's super simple to integrate with our ad platforms, like Facebook and Google, to track and analyze data across all of our marketing channels. In addition, the customer support team has always gone above and beyond for us. Review collected by and hosted on G2.com. What do you dislike about Attribution? There are no downsides. While it may require a technical resource to implement conversion tracking, even a fairly unsophisticated user can get insights from their ad spend with Attribution. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? It has provided us with a clearer understanding of our ad spend and has been instrumental in optimizing our marketing budget. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9565905/official_response/edit) Thank you Jessica - appreciate you taking the time to write the review and glad you are having a great experience with the onboarding and support team! Validated ReviewerIncentivizedSource: Seller invite PS Peter S. Mid-Market (51-1000 emp.) 4/17/2024 "Unparalleled Customer Service" 4.5/5 What do you like best about Attribution? Attribution has amazing customer support and was easy to integrate. Interface is easy to use and can give a lot of insightful views. Review collected by and hosted on G2.com. What do you dislike about Attribution? I wish there was a little more ability to track several KPIs, and a little more flexibility with downloading custom reports. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution is helping our company gain more insights into the customer journey. Before integrating Attribution, we had limited visibility into channel overlap and what's actually driving customer conversions. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9549858/official_response/edit) Thank you Peter, we appreciate the feedback and suggestions on further enhancements we can put on the road map. Thank you for the valuable feedback that keeps us focused on building a better product and support services! Current UserValidated ReviewerSource: Organic ![John P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John P.") JP John P. Analytics Engineer II Mid-Market (51-1000 emp.) 1/17/2024 "Easy & Accurate Tool for Custom Attribution -- team responds to complex needs!" 4.5/5 What do you like best about Attribution? I've used Attribution App with 4 or 5 companies of varying sizes & use cases: - The UI is accurate with the data inputs - The API seems sturdy based on my Reverse ETL projects. - The WH Export feature is great if you have higher volume data that you'd like to model in a more hands-on way. - The integrations make cost imports easy for tools like Google ads, Bing, Facebook, etc. - The technical support has been awesome to work with on all the projects I've been on - ESPECIALLY Serge & Cameron! - If you connect with them they'll help you figure out how to address your custom needs a majority of the time -- when they can't help they'll put you in touch with someone who can. - For a lot of implementations I was able to test in a Sandbox account before the live upload so that I could test and know for sure the tool was set up correctly. - Great compatibility for companies using Segment CDP. - Very easy to implement (even easier with Segment). Review collected by and hosted on G2.com. What do you dislike about Attribution? - I recall having some issues with the LinkedIn ads cost integration though I think a lot of people have trouble with LinkedIn Ads API in general - This is a rare issue but for higher volume companies (and by high I mean like 40M visits per month or higher) the UI can be kind of slow -- however, you can still export to your warehouse and model in Viz Tools if this poses an issue. - Documentation is good but could be better in a couple of areas for the more techy implementations. - I'd recommend scheduling at least 1 onboarding call with a technical person on the Attribution App team to walk through how to implement your specific requirements to learn about any gotchas. - Make sure at least 1 of your team members dives deep on the tool as the internal SME -- it definitely makes a difference since Attribution is an already complex subject Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution allows teams without a lot of available tech resources to quickly setup a sophisticate Multi-Touch Attribution reporting infrastructure. If you have a warehouse and some solid data modelers you can export touches, conversions, costs, etc to the warehouse for even more hands-on analysis. Their ad integrations are sooo easy to use to actually see you ROI on campaigns without a tons of hassle or manipulation. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9121516/official_response/edit) Thank you John - appreciate you taking the time to provide details on your experience and we appreciate having you as a customer! Also noted on areas where we are focusing on for improvement to provide a better experience overall. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 1/12/2024 "Only attribution tool that does what I need" 5/5 What do you like best about Attribution? I've worked in the attribution space for years, and Attribution is the only tool that successfully achieved the outcomes I was looking for. Its out of the box functionality to tie an ad click to spend saved tedious tracking work, thus freeing up my clients for more worthwhile analysis. Furthermore, I love its ability to track revenue tied to conversion, but also the user's LTV, which enabled me to make more actionable decisions about marketing investments long term vs. short term. Being able to choose which attribution model I want to analyze data with as well as update my look back and even look forward windows was something no other product or manual analysis was going to provide me. This tool is a great investment. Review collected by and hosted on G2.com. What do you dislike about Attribution? UI/UX is a bit rudimentary, but having access to the underlying data to add to warehouse has helped me leverage the data set beyond the UI. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Customer Acquisition Cost and Return on Ad Spend Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9108474/official_response/edit) Thank you again for taking the time to write a review on Attribution. Great feedback and details on your likes, always welcome a conversation on how we can improve Attribution as a whole. Foundational to our solution, we want to make sure customers have access to the first party data we collect for them so they can leverage as needed. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 4/16/2024 "Easy to use | Great integrations | Amazing customer support" 4.5/5 What do you like best about Attribution? Attribution App has been great for us. Since onboarding the platform, we've had true attribution data. Before, we could not truly gauge how effective each channel of marketing was. Now we have insights into every channel: affiliate, social media advertising, direct mail, programmatic, search advertising, organic, and more. We also love that there are so many ways to easily integrate, implement, and set-up the platform. Customer service has been great. Super knowledgable and very helpful. Review collected by and hosted on G2.com. What do you dislike about Attribution? Compared to other platforms, I think Attribution can work on data visualization. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution is helping us discover how each marketing channel is truly performing. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9545044/official_response/edit) Thank you, great to hear the feedback and also appreciate the comments on data visualization. Appreciate your time for writing the review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Mid-Market (51-1000 emp.) 5/20/2024 "Refreshing Attribution Reporting" 4/5 What do you like best about Attribution? Working with both product and marketing teams you often hear the empty promises of GA4 being the primary attribution solution. Where GA4 falls short, Attribution shines in its usability, event dropdowns, and channel groupings. I've built a lot of channel groupings in GA & GA4 but the ability to build custom groupings with ease is very refreshing and easy to use! Review collected by and hosted on G2.com. What do you dislike about Attribution? Can be tricky to audit and debug while reviewing the data pass into Attribution App. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Attribution provides a multi-touch attribution solution that read's in both client and server side events. This flexibility makes it very easy to connect data from my CDP. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9674729/official_response/edit) Thank you for the review! Appreciate you sharing the insights into how we can help with filling in the gaps! Validated ReviewerIncentivizedSource: Seller invite ![Liz K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liz K.") LK Liz K. Head of Marketing / Head of Demand Generation Small-Business (50 or fewer emp.) 4/18/2024 "Any marketer's secret weapon" 5/5 What do you like best about Attribution? Onboarding, granularity of detail when assigning ROI, ability to address unknown touches... and many more Review collected by and hosted on G2.com. What do you dislike about Attribution? Having to tell the board I'm not the genius they think I am ;) Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? How we justify marketing spend and ROI. We can pinpoint exactly what each touch has cost and then attribute it to the entire cost of the sales cycle. On any level. Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9553944/official_response/edit) Thank you Liz and great to see we gave you more super powers! ;) Validated ReviewerSource: Organic ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best desktop expense management software](https://www.g2.com/discussions/best-desktop-expense-management-software)[Which construction data analytics solutions combine schedule forecasting with cost trend analysis capabilities?](https://www.g2.com/discussions/which-construction-data-analytics-solutions-combine-schedule-forecasting-with-cost-trend-analysis-capabilities)[Most recommended business expense app](https://www.g2.com/discussions/most-recommended-business-expense-app) [Best comprehensive CRM system for managing customer interactions](https://www.g2.com/discussions/best-comprehensive-crm-system-for-managing-customer-interactions)[Which Oracle EBS resellers offer the strongest post-implementation support models and service level agreements?](https://www.g2.com/discussions/which-oracle-ebs-resellers-offer-the-strongest-post-implementation-support-models-and-service-level-agreements)[Pros and Cons Details](https://www.g2.com/products/attribution/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)