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Compare Adobe Target and Apptimize 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Small-Business (41.2% of reviews)
Entry-Level Pricing
No pricing available
Request a Demo
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetApptimize
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (41.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Request a Demo
Learn more about ApptimizeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apptimize excels in its Quality of Support, scoring 9.1, which reviewers mention as a significant advantage when needing assistance during implementation and troubleshooting.
- Reviewers mention that Adobe Target offers superior Product Direction with a score of 9.0, indicating that users feel more confident in the product's future development and enhancements.
- G2 users highlight Apptimize's Ease of Admin with a score of 9.0, suggesting that the platform is user-friendly for managing campaigns, while Adobe Target's score of 7.5 indicates a more complex administrative experience.
- Users on G2 report that Apptimize's Mobile Testing capabilities, scoring 8.1, are particularly robust, allowing for effective testing across various mobile environments, which is a critical feature for businesses focusing on mobile engagement.
- Reviewers mention that Adobe Target's A/B Testing functionality, with a score of 8.7, is highly regarded for its reliability and effectiveness, although Apptimize leads with a score of 9.3, showcasing its strength in this area.
- Users say that Apptimize's Low-Code Interface is a standout feature, making it accessible for users with limited coding experience, while Adobe Target's interface is perceived as less intuitive, which may hinder some users' ability to fully leverage its capabilities.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableApptimize
Custom Pricing Options
Request a Demo
- Enterprise level integrations + support
- Data exports
- Full API access
Free Trial
Adobe Target
No trial information availableApptimize
Free Trial is available
Ratings
Meets Requirements
8.4
46
7.8
16
Ease of Use
7.3
59
7.9
16
Ease of Setup
7.1
32
7.6
7
Ease of Admin
7.3
22
9.0
7
Quality of Support
7.4
46
9.1
16
Has the product been a good partner in doing business?
8.0
22
9.8
7
Product Direction (% positive)
9.0
48
8.4
15
Features by Category
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.0
11
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
Experimental Design
7.9
15
Not enough data
8.1
13
Not enough data
8.2
13
Not enough data
Analytics
7.6
15
Not enough data
6.4
11
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
9.3
12
6.8
11
7.7
10
8.2
15
8.0
9
8.1
15
8.8
10
7.8
15
8.7
10
7.4
14
8.5
9
Reporting
7.6
15
8.0
10
7.8
15
7.9
11
Personalization
8.3
14
8.7
10
7.9
14
8.1
9
8.0
5
Not enough data
Administration
7.8
12
8.5
8
8.1
13
8.8
10
7.5
14
8.1
12
7.6
13
8.6
11
Categories
Categories
Shared Categories
Adobe Target and Apptimize are categorized as Mobile App Optimization and A/B Testing
Unique Categories
Adobe Target is categorized as Personalization
Apptimize is categorized as Feature Management
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apptimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Internet
23.5%
E-Learning
23.5%
Entertainment
11.8%
Staffing and Recruiting
5.9%
Research
5.9%
Other
29.4%
Alternatives
Discussions
Adobe Target has no discussions with answers
Apptimize has no discussions with answers
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