--- title: Amplitude Activation Reviews meta_title: 'Amplitude Activation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 50 reviews by the users' company size, role or industry to find out how Amplitude Activation works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 50 scale: '5' date_modified: '2026-09-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Amplitude Activation Reviews & Product Details

Profile Status

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User Insights

Average based on 50 real user reviews.

Verified User in Information Technology and Services
II
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"It's been great, this is a powerful tool to understand your users behavior"
5/5
What do you like best about Amplitude Activation?

How easy is to get the data you need to understand your users. Funnels, retention, segmentation by any property everything can be easily accomplished with amplitude Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

It would be great if extracting the data would be easier and downloading it to your pc. I haven't found the event´s time in the CSV that I have downloaded Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Super Useful to track the customer behaviour in our project."
5/5
What do you like best about Amplitude Activation?

Three important things:

1. Filter with unique Users

2. Sort by various time durations such as hourly, daily, etc.

3. Notebook and dashboard give you more freedom to be creative as we can share these with our colleagues and get instant feedback. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

1. Real-time changes on the chart are not reflected instantly on the shared charts.

2. Real-time chart changes are not reflected in the Notebook.

3. Duplicating a chart and exporting it to another dashboard should be more accessible. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Mid-Market (51-1000 emp.)
"Non-user of Amplitude Recommend"
2.5/5
What do you like best about Amplitude Activation?

Amplitude Recommend has not been introduced to our team but looking at online resources about it, it looks like an interesting product! Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Haven't tried the product yet, but I think this service will work best for partners who have fully integrated Amplitude to all, or most, of the customer touchpoints that they use. Review collected by and hosted on G2.com.

Shubham  G.
SG
Shubham G.
Product Manager
Mid-Market (51-1000 emp.)
"Amplitude Review"
4.5/5
What do you like best about Amplitude Activation?

Event tracking and building funnels is very easy, doesn't require technical know-how which makes it more approachable than other SQL-based tools. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Since there's a heavy focus on event analytics, sometimes it can be difficult to analyze user properties as you would if you query your database. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Amplitude Review"
5/5
What do you like best about Amplitude Activation?

Intuitive user interface. Any user can simple understand the tool without much hand holding Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

We have faced problems in using amplitude in conjunction with Segment. The data was not flowing into Amplitude from Segment Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Amazing analytics tool"
4.5/5
What do you like best about Amplitude Activation?

One of the easiest software I've ever used to do analysis. Very simple and several great features. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

It is hard to integrate with other softwares - mainly regarding cohort-based analysis. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"With Amplitude I was able to do impactful analysis in record time."
5/5
What do you like best about Amplitude Activation?

Wide variety of analyses and visualizations. They make data simple to understand. The possibility of creating custom reports and dashboards and sharing them with the team. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Maybe the short period of time of Cohorts data. I like all the Amplitude features; I don't dislike anything else. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Amplitude makes analytics super easy"
5/5
What do you like best about Amplitude Activation?

Easy to see analytics from the product viewer Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Inability to run analysis on A/B tests for e.g getting data on Stat-sig, setting confidence intervals Review collected by and hosted on G2.com.

Jaskaran S.
JS
Jaskaran S.
Senior Product Manager
Mid-Market (51-1000 emp.)
"Great tool for quick analysis. Fairly intuitive and easy to use."
3.5/5
What do you like best about Amplitude Activation?

The interface is great. I like the ease of use. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

I am not at times sure on how the data is structured, which can lead to a lot of time wasted validating the data. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Good so far"
4/5
What do you like best about Amplitude Activation?

Making cohorts, creating funnels, assessing drop-offs Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

There are some downtimes time to time which results in inaccurate data Review collected by and hosted on G2.com.

Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

Amplitude Activation Features
A/B Testing
Customer Profiles
Behavioral Targeting
Contextual Targeting
Geofencing
Triggered Emails
Triggered Messages
Recommendation Engine
Personalized Discounts
Website Personalization