[ Amazon ... Reviews ](https://www.g2.com/products/amazon-cognito/reviews) [ Amazon ... Reviews ](https://www.g2.com/products/amazon-cognito/reviews) # Amazon Cognito Features ##### ## Functionality (5) Self-registration and self-service Enables a seamless customer experience with self-registration and self-service functions, including account creation and preference management. Authentication Verifies user identity with authentication, which may include multiple multi-factor authentication methods. Scalability Scales to support growing a customer base. Social login Offers users the option to sign in with social media accounts. Customer data linking Integrates with directories or other data stores that house customer data to create a complete view of a customer. Show More ##### ## AI Authentication Risk Management - Customer Identity and Access Management (CIAM) (5) Adaptive MFA Possesses AI-driven triggers to determine when to require MFA or stronger authentication rather than always requiring it. Anomaly Detection Builds profiles of known devices/environments per user and flags deviations such as new devices, new networks, and/or suspicious locations as higher risk. Fraudulent Login Detection Spot fraudulent behavior, such as account takeover attempts, credential stuffing, bots, and brute force attacks through the use of AI. Adaptive Authentication Policies Uses machine learning to analyze past authentication events and suggest optimizations to security policies (e.g. thresholds, triggers) or to adjust rules over time. Risk-Based Authentication Leverages AI to assign a risk score to a login attempt based on context, device, IP, historical patterns to dynamically decide whether to prompt for MFA, additional challenges, or allow seamless login. Show More ##### ## AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM) (2) Behavioral Biometric Analysis Monitors behavioral signals including typing patterns, mouse movement, and/or touch/swipe dynamics to verify user identity either at login or continuously after login. Liveness Detection Uses computer vision, facial recognition, or other biometrics during onboarding or at risk events, with AI-based liveness checks to prevent spoofing or replay attacks. Show More ##### ## AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM) (2) Account Recovery Assistants Generates dynamic prompts to guide users through account recovery workflows. Constraint Enforcement Implements artificial intelligence to filter, rewrite, or block prompts that attempt to access unauthorized data, escalate privileges improperly, exploit system weaknesses, or otherwise re-provision customer access permissions. Show More [ ![Ory](https://images.g2crowd.com/uploads/product/hd_favicon/acf83944b081b94b609e3b5fec59044f/ory.svg "Ory") Sponsored Ory 4.5/5 (49) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta") Okta 4.5/5 (1,206) ](https://www.g2.com/products/okta/reviews) [ ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin") OneLogin 4.4/5 (272) ](https://www.g2.com/products/onelogin/reviews) [ ![Auth0](https://images.g2crowd.com/uploads/product/hd_favicon/0fec6bb0060bbbce227327b73c91e2dd/auth0.svg "Auth0") Auth0 4.3/5 (263) ](https://www.g2.com/products/auth0/reviews) [ View All Alternatives ](https://www.g2.com/products/amazon-cognito/competitors/alternatives) Amazon Cognito Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ebfae2a9075850f9fa094c23484ef258/microsoft-entra-id.jpg "Product Avatar Image") Microsoft Entra ID 4.5/5 (911) [ Compare Now ](https://www.g2.com/compare/amazon-cognito-vs-microsoft-entra-id) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6d0241f849d000763024744ff5901159/okta.png "Product Avatar Image") Okta 4.5/5 (1,232) [ Compare Now ](https://www.g2.com/compare/amazon-cognito-vs-okta) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_79afe05d7cfced3dad3f9497ab1bbc8d/auth0.png "Product Avatar Image") Auth0 4.3/5 (272) [ Compare Now ](https://www.g2.com/compare/amazon-cognito-vs-auth0) ##### Categories on G2 [ Customer Identity and Access Management (CIAM) ](https://www.g2.com/categories/customer-identity-and-access-management-ciam) ##### Explore More [ Top AI tools for creating product demo videos ](https://www.g2.com/discussions/what-are-the-top-ai-video-generating-tools-for-creating-product-demos)[ What are the top platforms for monitoring and optimizing data pipelines? ](https://www.g2.com/discussions/what-are-the-top-platforms-for-monitoring-and-optimizing-data-pipelines)[ Staffing Agencies in San Antonio ](https://www.g2.com/categories/staffing-agencies/locations/san-antonio-tx-us) [ What log monitoring solution integrates best with incident response tools? ](https://www.g2.com/discussions/what-log-monitoring-solution-integrates-best-with-incident-response-tools)[ top contract management software ](https://www.g2.com/discussions/what-are-your-top-contract-management-software-picks-in-2025)[ Pros and Cons Details ](https://www.g2.com/products/amazon-cognito/reviews?qs=pros-and-cons) Show More [ Top AI tools for creating product demo videos ](https://www.g2.com/discussions/what-are-the-top-ai-video-generating-tools-for-creating-product-demos)[ What are the top platforms for monitoring and optimizing data pipelines? ](https://www.g2.com/discussions/what-are-the-top-platforms-for-monitoring-and-optimizing-data-pipelines)[ Staffing Agencies in San Antonio ](https://www.g2.com/categories/staffing-agencies/locations/san-antonio-tx-us) [ What log monitoring solution integrates best with incident response tools? ](https://www.g2.com/discussions/what-log-monitoring-solution-integrates-best-with-incident-response-tools)[ top contract management software ](https://www.g2.com/discussions/what-are-your-top-contract-management-software-picks-in-2025)[ Pros and Cons Details ](https://www.g2.com/products/amazon-cognito/reviews?qs=pros-and-cons)