--- title: Amazon DSP Reviews meta_title: 'Amazon DSP Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Amazon DSP works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 18 scale: '5' date_modified: '2026-11-05' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Amazon DSP Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Amazon DSP to have an easy-to-use interface, facilitating quick setup and effective programmatic advertising. (2 mentions)
Users find Amazon DSP to be very helpful for quick consumer reach and easy-to-navigate metrics. (1 mentions)
Users value the rich insights and reporting offered by Amazon DSP, enhancing their advertising strategies effectively. (1 mentions)
Users find the interface usability of Amazon DSP friendly, making it easy to access required metrics efficiently. (1 mentions)
Users find Amazon DSP's reporting tools user-friendly and effective for quickly reaching consumers and tracking metrics. (1 mentions)
Users express frustration with support dependency due to limited transparency and flexibility in creative formats. (1 mentions)
Users experience a lack of clarity with Amazon DSP, leading to confusion and reliance on support for guidance. (1 mentions)
Users feel limited by creative flexibility in Amazon DSP, relying heavily on support for effective usage. (1 mentions)
Users find the slow and laggy performance of Amazon DSP frustrating, as campaigns often underperform compared to competitors. (1 mentions)
Users experience slow updates and glitches on Amazon DSP, which can make the ad uploading process frustratingly time-consuming. (1 mentions)

5 Pros or Advantages of Amazon DSP

5 Cons or Disadvantages of Amazon DSP

Amazon DSP Reviews (18)

Reviews

Amazon DSP Reviews (18)

4.2
18 reviews
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Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Tool for detailed ad experience"
4.5/5
What do you like best about Amazon DSP?

We have large audience available for targeting and have detailed ad experience for end user. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Have to give too many details why setting up a campaign Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Verified User in E-Learning
Small-Business (50 or fewer emp.)
"Best tool"
5/5
What do you like best about Amazon DSP?

Using the Amazon DSP help in marketing platform to deliver good leads. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

The only thing which I disliked is the dashboard understanding. Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals
AP
Verified User in Pharmaceuticals
Enterprise (> 1000 emp.)
Originally submitted 4/10/2023
"Great for CPG"
3.5/5
What do you like best about Amazon DSP?

Ability to target based on purchases and intent. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Unable to use 3rd party data and cannot scale on video buys Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Ease of access DSP"
4/5
What do you like best about Amazon DSP?

It is very easy to access amazon DSP unlike other DSP's since all the required options are readily available and they're updated as in basic terms for easy understanding. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

The UI seems to slow at times and it keeps loading at times not too often but it happens and also the UI layout can be improved since it feels like old layout structure. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"User Friendly UI and easy to work on"
4/5
What do you like best about Amazon DSP?

The ease of access to Shopping insights that helps the user to find more information on how well the campaign is performing Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

There is no option to update certain fields (which are available in few other platforms) once the deal is saved Review collected by and hosted on G2.com.

Nazaret U.
NU
Nazaret U.
Human Resources Director
Small-Business (50 or fewer emp.)
"Buy your ads on Display, video and audio."
4.5/5
What do you like best about Amazon DSP?

It is an excellent platform that allows all users to buy an ad in the form of Banners that is a mixture of images and letters, in Amazon DSP you can program audiences through the web, through this audience you can contact new partners and customers. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

I haven't really had any issues with this tool. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great partner to work with!"
3.5/5
What do you like best about Amazon DSP?

They have a very unique way of targeting consumers and you don't have to be selling a product to advertise with them. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

it's all managed service so you can't be very hands on and in control Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Mid-Market (51-1000 emp.)
"The best app for reaching your customers"
5/5
What do you like best about Amazon DSP?

What I like the most about this app is the fact that is the best of all of the other existing apps on the market. If I am trying to reach out as many potential customers as I can, this is the right app to use. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Ir is very easy to use and no dislikes at all. Maybe it puts a bit pressure on the seller as it is only specially made for Amazon but as it is a huge market to play with, I guess it is fair enough and it is worth it. Review collected by and hosted on G2.com.