Adyen Payments's pricing is best suited for mid-market and enterprise businesses processing high transaction volumes across multiple markets and channels. G2 reviewers from retail, telecommunications, travel, apparel, and financial services at the 51-to-1000-plus employee range consistently extract the most value, particularly those needing unified online and in-store payment processing, multi-currency support, and built-in fraud management. Multiple G2 reviewers explicitly note Adyen Payments is not well-suited for low-volume merchants, and small-business reviewers report difficulty with onboarding, support responsiveness, and cost justification. Businesses requiring local payment methods across international markets represent a particularly strong fit, as several G2 reviewers cite this as a primary adoption driver.