# What's the best mobile marketing platform for growth marketers who need to run push, in-app and SMS campaigns without relying on a data engineering team?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been looking into the best<a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-marketing">mobile marketing</a> platform for growth marketers who need to run push, in-app, and SMS campaigns without relying on a data engineering team, and the engineering dependency question is one of the real differentiators between platforms. It usually shows up in three ways: needing dev help to set up event tracking, needing code changes to add new channels, and needing engineering time every time campaign logic gets more complex than a broadcast.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From reviews where marketing autonomy and engineering independence are specifically mentioned:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/moengage/reviews"><strong>MoEngage</strong></a><strong>:</strong> Multiple reviewers describe building, launching, and debugging campaigns without involving engineering. Event tracking is validated directly in the console, funnel drop-offs are visible without a data analyst, and segments are built visually.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/braze/reviews"><strong>Braze</strong></a><strong>:</strong> Reviewers describe running omnichannel campaigns independently using the drag-and-drop canvas, though the Liquid personalisation layer creates some technical overhead for complex use cases.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/clevertap/reviews"><strong>CleverTap</strong></a><strong>:</strong> Reviewers describe real-time event tracking and visual journey builders accessible to non-technical users once past the learning curve. Some noted campaign execution time dropped roughly 50% after moving to automated journeys.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/onesignal/reviews"><strong>OneSignal</strong></a><strong>:</strong> Specifically described as clean and usable for non-technical users, with a short setup time and the ability to remove an entire infrastructure layer without significant cost.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For growth marketers who've been in this situation, which platform let you move fastest without filing a ticket every time you wanted to try something new? I'd really appreciate hearing what the actual handover looked like.</p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

The visual builder usually isn&#39;t where engineering gets pulled back in,  that part genuinely works, and marketers can build and branch journeys all day. The dependency lives upstream, in the data: a journey can only trigger on events the app was instrumented to send, so the first time you want to fire on something new (&quot;finished level 3,&quot; &quot;trial converted&quot;) you&#39;re back to a ticket to get that event tracked and passed in, no matter how no-code the builder is. So &quot;without a data engineering team&quot; holds for using the data you already capture; the real ceiling is how painful it is to add a new signal. When you needed a brand-new event, could you define it yourself, or did it mean an SDK change and a wait?

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant





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