Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth. Review collected by and hosted on G2.com.

There is nothing I dislike about AdRoll. Review collected by and hosted on G2.com.

It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upload a list of contacts and it will target them specifically or I can create an ad to obtain new leads. I like that there is an ad credit include in the subscription fee so I don't have to worry about paying extra unless I go over the ad credit amount. Review collected by and hosted on G2.com.

Setting up the campaigns can be confusing sometimes. Review collected by and hosted on G2.com.

What I like best about AdRoll is how easy it is to launch and manage remarketing campaigns across multiple channels from one platform. The audience-building tools are straightforward, reporting is centralized, and the support team has been responsive and helpful throughout the setup process. Review collected by and hosted on G2.com.

What I dislike most is that AdRoll feels heavily focused on e-commerce. Many of the features, reporting options, and recommended strategies are built around product sales and online purchases, which makes the platform less intuitive for B2B or lead-generation campaigns with longer conversion cycles. Review collected by and hosted on G2.com.

The best thing about Adroll is the agency rep, Andrina fernandez. Her personal approach to all of our needs and clients needs, assiting in every details of campaign build to high level strategy proposals have been exceptional. I have not met a single rep that is better than her. yes. Review collected by and hosted on G2.com.

I wish there was a cleaner way to understand audience lists on the targeting and figuring out where and what conversion fires. Review collected by and hosted on G2.com.

I appreciate AdRoll for its comprehensive digital marketing capabilities, particularly its specialized focus on retargeting and cross-channel marketing designed specifically for e-commerce businesses. I find the platform's advanced AI-driven personalization valuable, as it leverages over 17 years of historical intent data to enhance audience targeting, creative generation, and predictive bidding. This focus helps maximize return on ad spend. Additionally, I find the initial setup of AdRoll very easy and straightforward. It's designed to be accessible, even for those without extensive technical experience, with a fail-proof guided 4-step walkthrough that helps users get started quickly. Review collected by and hosted on G2.com.

If your campaigns aren't serving impressions or tracking data correctly, it usually boils down to four main culprits: the ad pixel, audience size, ad reviews status, or destination compliance. Issues with pixel placement, URL matching, audience size, date range, and campaign dates need to be considered. Review collected by and hosted on G2.com.

What I like best about AdRoll is its user-friendly platform, strong audience targeting capabilities for higher performance, and the ease of running multi-channel campaigns from a single dashboard, 24/7 available support. It has helped us effectively reach the right accounts and decision-makers, making it valuable for ABM-focused campaigns. Seamless integrations offerings, cost-effective for businesses like us. Overall, it has exceeded expectations in helping streamline campaign execution and improve visibility across channels. Review collected by and hosted on G2.com.

It would also be even more effective with additional integrations and enhanced ABM-specific capabilities for more precise account-level targeting and measurement. Review collected by and hosted on G2.com.

User-friendly, very visually appealing/dynamic platform, easily links to onsite pixel for retargeting web users, super low cost for a big ROI. very easy to use with guides in platform. Review collected by and hosted on G2.com.

I wish there was better reporting capabilities. Audiences confuse me during set up and also when we hit the limit but I don't know how to delete others or replace anything. Review collected by and hosted on G2.com.

The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. Review collected by and hosted on G2.com.

One drawback is that detailed audience segmentation can feel limited in some cases.

Also, there is no easy way to delete old or test campaigns. Being able to remove unused campaigns would help keep the dashboard cleaner and more organized. Review collected by and hosted on G2.com.

I appreciate how easy it is to manage retargeting campaigns for multiple clients at once using AdRoll. The ability to install the pixel, upload banner ads, and manage billing is much easier than using Google Ads. I like the platform's feature to have multiple sub-accounts, which suits my agency's needs well. Additionally, the fact that the platform is free for me since the client pays the advertising cost is a significant benefit. I primarily use the ads campaigns for retargeting using banner ads and I find the pixel installation feature very useful for retargeting individuals who have visited my clients' websites. Review collected by and hosted on G2.com.

I still have to create my own banner ads. It would be nice if they had a way to easily create banner ads in all the right sizes, rather than me having to create them and then upload them. Review collected by and hosted on G2.com.

I like that AdRoll doesn't seem to run into as many issues as we face running ads on Google, where there are frequent bugs and irrelevant policy violations. It also allows us to run retargeting ads for companies who can't use Google for this purpose. The dashboard is very strong and user-friendly, presenting data in a way that gets straight to the point with the most important information. The general account setup is relatively straightforward. Review collected by and hosted on G2.com.

The campaign and ad setup process on AdRoll is not user-friendly compared to the performance analytics dashboard. It's really difficult to get new ads created, and this section could really benefit from being streamlined and simplified. Even though I'm an experienced advertiser and can find what I need, I can imagine how challenging and frustrating it might be for business owners or people without digital ad experience to navigate the ad creation process. Also, while the general account setup is straightforward, the actual campaign and ad setup remains a hurdle. Review collected by and hosted on G2.com.