--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 787 scale: '5' date_modified: '2026-07-29' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 787 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (45 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Great easy to use platform for display retargeting **Rating:** 4.0/5.0 stars **Reviewed by:** Christian C. | Digital Marketing Specialist - Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about AdRoll?** I really appreciate the ease of use and the ability to get a campaign up and running very quickly. **What do you dislike about AdRoll?** It's not the most robust platform so you can't get very specifically detailed, they have just added some better programmatic or demographic buying options, which is good. **What problems is AdRoll solving and how is that benefiting you?** quick time frame to get ads up and running to retarget site users into becoming customers ### 2. So easy to use and great results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AdRoll?** The interface is so easy to use, I love how easy it is to setup and track new campaigns. **What do you dislike about AdRoll?** I would love to be able to use HTML5 banners **Recommendations to others considering AdRoll:** If you are paying someone else to manage your display ads you must IMMEDIATELY stop and setup your own campaigns in AdRoll. Stop wasting money on management fees and instead invest everything in the actual campaigns. **What problems is AdRoll solving and how is that benefiting you?** We were paying Sensis a ridiculous amount of money to manage our display ads. Now instead of wasting money on managment fees, all of our funds go towards the actual campaign. ### 3. AdRoll: the platform for remarketing, easy and secure. **Rating:** 4.5/5.0 stars **Reviewed by:** Ignacio H. | Sr. Project Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about AdRoll?** I love being able to make reorientation ads with little or no previous experience. Your support is quite good and will help you along the way to publish the ads you make. AdRoll also has great benefits, such as the precise segmentation of the segmentation studied with potential customers through its location. Its dynamic retargeting that AdRoll provides is one of its main characteristics, you will not be able to find another one that does this in the same way. It is very easy to use. And something I like is that it has clear and detailed instructions on how to do everything. **What do you dislike about AdRoll?** I think it is an excellent program, however, I think it can sometimes look a bit messy and although I really appreciate the fact of navigation tabs for different categories, I really would like it to be a little cleaner. **Recommendations to others considering AdRoll:** It is highly recommended, the Adroll platform is a great investment highly recommended for companies that want to generate a massive impact on their campaigns. Adroll is used by major companies around the world, which is a sufficient guarantee of its power of effectiveness for the growth of user investments. Using this platform is surely a bet for business success. In addition, the platform has a variety of options when it comes to the creative units it supports. **What problems is AdRoll solving and how is that benefiting you?** In our organization we use AdRoll for delivery and show our advertising work to our remarketing and email clients. We have also been able to deliver advertising on social media platforms. With AdRoll we can use it to measure the attribution of our graphic advertising. Our marketing department uses this platform to redirect users who visit our website. Thanks to this platform we can do the reorientation, prospecting of Facebook and Instagram, which is very important since we want to increase our social follow up. ### 4. Simple to Use, Great for Scaling **Rating:** 5.0/5.0 stars **Reviewed by:** Rhys K. | Co-founder , Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2020 **What do you like best about AdRoll?** Scalability cost control and testing on the platform make life easy. **What do you dislike about AdRoll?** It is a bit complex to start off with (the cx could be a bit more intuitive) but the effort is worth it. **What problems is AdRoll solving and how is that benefiting you?** The simple to use campaign structure means I can connect more directly with our users. We can also scale our spend depending on the month, quarter or week and test and measure results - crucial in our business. ### 5. Great display ad partner **Rating:** 4.0/5.0 stars **Reviewed by:** Erik S. | Head of Marketing & BI, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about AdRoll?** The personal service is great and provides easy communication. They can build the ads (different formats/dimensions) and run the campaigns for you which saves a lot of time. **What do you dislike about AdRoll?** Control over the campaigns is limited to spend, audiences and content. **Recommendations to others considering AdRoll:** Use Google Tag Manager for implementation **What problems is AdRoll solving and how is that benefiting you?** Adroll made our display ads more aesthetically pleasing and less agressive. ### 6. Good ROI, hassle-free UX, exceptional customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Vladimir A. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about AdRoll?** It's hard to decide. I like both hassle-free UX and amazing customer support . ROI is varying from good to exceptional for most clients and campaign types. **What do you dislike about AdRoll?** Lack of 3rd party audience data for display campaigns is limiting some awareness and prospecting campaigns. **Recommendations to others considering AdRoll:** If you are tired with complex campaign setup and UX/UI, lack of customer support - try Adroll, you'll probably be amazed. **What problems is AdRoll solving and how is that benefiting you?** Adroll is saving us a lot of time and resources for campaign setup and optimization, while achieving exceptional ROI from campaigns. ### 7. Great Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about AdRoll?** It is extremely easy to use unlike Google, and I feel that it performs much better. **What do you dislike about AdRoll?** Not able to use ad roll to run other ads across the website and not just retargeting **What problems is AdRoll solving and how is that benefiting you?** We only use it for retargeting. ### 8. AdRoll is a beneficial tool for digital marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2020 **What do you like best about AdRoll?** I enjoy working directly with our account representative, Amaleki. He is attentive and offers helpful interpretations of our campaign statistics and progress in meeting conversion goals. **What do you dislike about AdRoll?** The turnaround time to load new campaigns fluctuates...needs to be more predictable: 24 hours, 48 hours, etc. **Recommendations to others considering AdRoll:** Be sure to make a good foundation at the start of your campaign with your AdRoll representative. **What problems is AdRoll solving and how is that benefiting you?** We are able to be surgically strategy with our campaign spend and objectives. It provides terrific information about our audience, which is helpful. ### 9. Adroll has been a great partner to deliver targeted ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2020 **What do you like best about AdRoll?** AdRoll has helped us expand our brand awareness and membership by delivering targeted ads across the web. **What do you dislike about AdRoll?** It is difficult to understand the details of monthly spend, and how spend affects overall reach. **What problems is AdRoll solving and how is that benefiting you?** Adroll helps us with data driven marketing. ### 10. Senior Performance Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel R. | Freelance Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AdRoll?** Hi I like the campaigns and user overview with the audience charts. **What do you dislike about AdRoll?** That the Instagram and Facebook connections are a little bit heavy to create at the start for admins with a lot of accounts **Recommendations to others considering AdRoll:** ... **What problems is AdRoll solving and how is that benefiting you?** Best benefits are the perfekt banners sets at webpages ### 11. Great service, fussy interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about AdRoll?** Getting ads placed throughout the web easily **What do you dislike about AdRoll?** Difficulty with ad sizes. When I request that AdRoll build the ads for me, the interface doesn't give me any information about when they will ready or that I must wait to launch - there's just links that aren't 'hot' and I'm in limbo. **Recommendations to others considering AdRoll:** Good product. Since I'm not an experienced Facebook or Instagram user, some terms are unclear. **What problems is AdRoll solving and how is that benefiting you?** Reaching more people. Reaching people that may not have know about my service. ### 12. Easy, fast and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about AdRoll?** It's very easy to use and launch campaigns. It's too easy to create conversion urls and load my own creatives. **What do you dislike about AdRoll?** If you need a credit line you need a huge investment. **What problems is AdRoll solving and how is that benefiting you?** Transparency and reliability ### 13. Partner with AdRoll for an excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about AdRoll?** I like the dash - as an agency, having all of our clients under one umbrella allows me a lot of flexibility to study trends, to make recommendations, and to analyze performance. **What do you dislike about AdRoll?** Sometimes it can be difficult to get tech issues answered easily - the tech people do not usually engage end users on a call, when sometimes that's all the client needs. **What problems is AdRoll solving and how is that benefiting you?** My clients have seen incredible digital growth with site retargeting and prospecting programs with AdRoll. This revenue and success reflects on us as an agency and on the client's products. ### 14. Easy to use and you'll want to learn more **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about AdRoll?** It's fairly easy to do anything with AdRoll. The interface is friendly, steps are laid out, and it's clear on how to build a campaign. **What do you dislike about AdRoll?** While AdRoll is easy to use, it still requires brains. You still have to apply some strategy and thinking behind your work so that you're getting the most out of your campaign. **Recommendations to others considering AdRoll:** AdRoll is great for retargeting. Where you'll need some help is with the strategy. Their support is very prompt, but you may need further study and research before you really see the results you need from retargeting. **What problems is AdRoll solving and how is that benefiting you?** I wanted just a basic retargeting platform. This checks that box. ### 15. Great platform for small and large businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2020 **What do you like best about AdRoll?** Our account manager, Carson Ward, is very knowledgeable on the ins & outs of our complicated recurring subscription platform and works with us to optimize our campaigns for success, taking everything into account. **What do you dislike about AdRoll?** Due to some technical difficulties with pixels firing, some of the reporting is not always accurate. **Recommendations to others considering AdRoll:** We have seen great success in converting potential customers through AdRoll. **What problems is AdRoll solving and how is that benefiting you?** One problem we're solving with AdRoll is incentivizing our customers based off of intent to purchased based on how far down the funnel they are. AdRoll has given us the tools to identify these potential customers and serve them retargeting ads accordingly. ### 16. Done Right for You Retargeting Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen P. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2020 **What do you like best about AdRoll?** Not too many levers to worry about, intuitive banner image designer to have all the sizes covered and can set up a recurring campaign within 30 minutes. **What do you dislike about AdRoll?** The user AI is a little wonky, but with repetitive use you can become familiar with it's quirks. **What problems is AdRoll solving and how is that benefiting you?** We are getting substantially better ROAS compare to serving ads on other DSP's that we use. ### 17. 9 out of 10 - very happy **Rating:** 4.5/5.0 stars **Reviewed by:** Paul J. | CEO / President / Founder / King Monkey / Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AdRoll?** The platform is simple to use. Customer service is their each step of the way to help. And bottom line it gets results! **What do you dislike about AdRoll?** I would love if the team at AdRoll could help in ad creative. I am often time strapped with time and resources. **What problems is AdRoll solving and how is that benefiting you?** I am advertising and retargetting on multiple platform that hit my audience right between the eyes :) ### 18. Good service **Rating:** 3.5/5.0 stars **Reviewed by:** Kurt Arild L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about AdRoll?** Total marketing system that help us grow our business **What do you dislike about AdRoll?** Hmmmm some small details, nothing to talk about **What problems is AdRoll solving and how is that benefiting you?** Helping us making a total digital marketing activity ### 19. Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Hunter O. | Administration Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about AdRoll?** I am using AdRoll to send and show the advertising of the company by email and social networks and thus direct them to our website and more when they are users who have never entered and did not know of our website to be more and more known and increase social followers The generation of reports helps evaluate the performance of each campaign to know how useful it was and look at the possible errors that were caused to fix them and not to do it again in the next campaign that is launched His learning is easy to learn I did not need to ask anything to support or read guides because I learned by starting to know the whole platform and doing tests with campaigns that were not sent **What do you dislike about AdRoll?** Little time has been spent using this platform but until now I liked its operation and its functions, I have had no problems that affect my work or cause misuse of the platform, I only hope to always have this concept and not have anything that I changed my opinion of how satisfied I am at this moment with this platform **What problems is AdRoll solving and how is that benefiting you?** The followers have increased and therefore also increases sales because we know much more to the general public in addition to saving costs in the creation of campaigns because the costs of this platform are very affordable and affordable to buy ### 20. Great platform with excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about AdRoll?** Transparent attribution model and a great self-service dashboard and portal **What do you dislike about AdRoll?** It would be nice to have the ability to push ad campaigns live ourselves **What problems is AdRoll solving and how is that benefiting you?** We've been able to effectively reengage our site visitors for both revenue and email optins ### 21. More efficient communication with customers **Rating:** 4.0/5.0 stars **Reviewed by:** Caleb H. | Sales Attendant, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about AdRoll?** I like the way it integrates and tracks conversations by email and shows social network publications related to potential customers, has solved my CRM workflow with a more effective and more noticeable productivity in my area, making it achieve great results endings rising each time in level so effective with percentages increased each time better His work menu is intuitive which made me adapt very quickly and easily to the platform without asking for help to manage it **What do you dislike about AdRoll?** There is no function that I do not like your whole system is very well designed with easy-to-use options and a good alternative to be more connected with customers that reflects the good communication that is handled with each client in a personalized way **What problems is AdRoll solving and how is that benefiting you?** It allows us to manage customer relations very well to run faster and easier, the automatic import of email saves time and is faster than I thought I would care about all the contacts I have with the assurance that all were left ### 22. AdRoll is a Best E-commerce Growth Platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2019 **What do you like best about AdRoll?** Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential users, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success. **What do you dislike about AdRoll?** The important dislikes of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited. **Recommendations to others considering AdRoll:** IT has been great due to the simple features and use. No technical or training required. **What problems is AdRoll solving and how is that benefiting you?** Adroll provides an easy way to create and monitor my retargeting campaigns, so my website visitors get tagged with a cookie and start seeing my display ads all over other websites they visit. It's a great tool to get new customers, by pulling them further into the decision-making process making sure my brand is always on their minds. ### 23. Total Ink Solutions Adroll Assist **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Director of Marketing and Business Development, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about AdRoll?** The team is extremely helpful! The features have helped us increase sales. **What do you dislike about AdRoll?** not much.. lol everything is great. If I was going to be picky maybe the ability to handle some tasks on our side more. But I really like working with the team. **What problems is AdRoll solving and how is that benefiting you?** how to find new clients and also keep clients engaged. ### 24. Flexible and cost-effective platform **Rating:** 4.5/5.0 stars **Reviewed by:** David M. | Executive Finance Account, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about AdRoll?** It has great benefits for my work as: - Its interface is easy to use and quick to learn - Help to evaluate the performance of the campaigns with the reports that are generated - The ads are easy to customize as I want it to be visible to others - Your support team is always ready to help in any doubt or problem that is affecting my work - Campaigns are successful through social networks and the web that provide excellent results - Simple retargeting through integration with marketing automation platforms **What do you dislike about AdRoll?** The prices they handle are opaque because there is no fixed fee on the platform and it is not possible to know how much the value will be paid each month because it is not always a fixed price that has to be paid, this method of payment depends on the interactions you have with ads and emails **What problems is AdRoll solving and how is that benefiting you?** Based on my experience I think that this platform is very useful for small companies that has very creative tools that allow the creation of campaigns in an easy and agile way that does not spend much time in its creation, very successful results are obtained in each campaign that send ### 25. Adroll my best company at work **Rating:** 4.0/5.0 stars **Reviewed by:** Elias O. | Quality Control Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2019 **What do you like best about AdRoll?** The control panel is easy to use and with personalized reports to know the best performance of each ad, it is easier to know how important are the ads for customers and if they are of interest With AdRoll advertising technology, large sales increases and obtaining new customers, the work is very easy to do with this platform to carry out campaigns that generate a great impact on social networks and emails It keeps me close to customers and I know them more with information announcements to keep clients more informed and aware of each new product or promotion **What do you dislike about AdRoll?** There is no mobile app to have on my phone is unfortunate not to have this means to work from anywhere and at any time **What problems is AdRoll solving and how is that benefiting you?** helps to grow the company and campaign with a unique experience for each client It makes us have an approach to the client so that we always be close to us and feel how important the company is for us the advertising that works with this platform makes the company have an increase in sales and active clients. ### 26. Remarketing **Rating:** 3.5/5.0 stars **Reviewed by:** Mateo A. | COO , Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2019 **What do you like best about AdRoll?** - It has an easy access to the support through the chat button - It has a facility to load illustrations, I just have to drag and drop - Designs easily from campaigns and the changes that you want to add are also easy to make - Very fair prices that are reasonable with the time savings that it provides - The analyzes are easy to extract - Through Facebook the user interface management is faster **What do you dislike about AdRoll?** Although it has easy access to support I consider that it is not the most informed and most capable to give support and clarify the doubts or provide a good process of fixing problems that are caused, I do not like to contact support because I feel that I know more about the subject that the same advisers that provide this service **What problems is AdRoll solving and how is that benefiting you?** The growth through graphic ads and emails in professional mode on the platform has increased the buyers to see each ad that is sent making you know and look at the shopping website and physical stores measuring the impact it has on buyers every ad and if it is of interest to continue buying ### 27. sales with AdRoll **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel W. | Senior Design Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2019 **What do you like best about AdRoll?** The advertising that is done with AdRoll is shown in more prominent sites such as social networks, emails and therefore increases sales. I am very satisfied with the multichannel campaigns to reach more buyers on the Internet. Not only does it create campaigns with images, also in videos that are more attractive to customers and have more variety in creating, causing customers to see something different each time The traffic to the company's website increased since this software was purchased, it has been noted the good work it does **What do you dislike about AdRoll?** For more than I think of something I do not like this platform I can not find it, it seems that everything is correct The prices are in line with the interaction it has, the customer service is fast and agile and the platform is very complete and is very well designed for all this **What problems is AdRoll solving and how is that benefiting you?** Sometimes, sales were reduced which caused stress in the company due to poor sales, but with AdRoll sales are constantly maintained at the same level and its efficiency of propagating the ads to relevant sites that would surely visualize it. ### 28. The reps are amazing but the platform isn't the best. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about AdRoll?** The reps, they're extremely helpful and provide support when needed **What do you dislike about AdRoll?** The platform. No one clicks on Display ads anymore. **What problems is AdRoll solving and how is that benefiting you?** Get display to work as a last click channel ### 29. Understanding of buyers **Rating:** 4.0/5.0 stars **Reviewed by:** James P. | Senior Sales Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2019 **What do you like best about AdRoll?** With this software, new buyers have been attracted more intelligently with an online sales impulse that has detected that the work done through AdRoll has worked correctly, which has been better oriented and adapted to customers to guide them to our page the campaigns are different and unique to make with videos, advertisements, social announcements, email through well-known channels by customers that is also helps to make it more reliable **What do you dislike about AdRoll?** Although it is a very simple platform and does not have much content the first days of recognition of the platform there are no guides on the platform that will guide me as to what should be the initial configuration and its process to create and send the advertising campaigns **What problems is AdRoll solving and how is that benefiting you?** The workflow is more in line with the hours I work before, it took me more time in the office because I spent a lot of time creating advertising campaigns that were attractive to customers and this time has been reduced with adroll ### 30. Growth platform **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph S. | Technical Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2019 **What do you like best about AdRoll?** Through AdRoll we find the right buyers with the advertising campaigns that cover the best sites such as social networks, emails and most visited websites and those who do not return to buy or forget our products we can reconnect with them to guide them back and get them to buy I measure the impact that each company has to make decisions that benefit the company and the buyer that is encouraged to buy and be a frequent customer with motivation of advertising campaigns **What do you dislike about AdRoll?** It is difficult for me to say something that I do not like because until now I like everything and it has been useful for my work and to have a broader marketing and the platform has not failed me at any time because this is difficult to say something I do not like because so far I like everything **What problems is AdRoll solving and how is that benefiting you?** The advertisements or advertising campaigns that are sent by email, social platforms and web pages have served for users to enter more to our website and know more about the company and the products we offer and thus sales also increase more easily ### 31. Attract more customers **Rating:** 4.5/5.0 stars **Reviewed by:** Adolf R. | business analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2019 **What do you like best about AdRoll?** With the advertising campaigns that are designed to publish them on the best sites such as most common social networks and emails, you find the right buyers to become frequent customers. With the data that you have from the clients you can have the perfect recommendation so that the client feels comfortable and is a happy buyer I can integrate with other marketing platforms with which I work to have more stable sales and complement one platform with the other I can measure the marketing impact of the campaigns that are created and sent through AdRoll **What do you dislike about AdRoll?** It's a real shame that does not have integration with salesforce CRM would make a good team between the two for the work is the only thing I think it needs otherwise is a very good platform that attracts customers **What problems is AdRoll solving and how is that benefiting you?** It is a tool that helps the growth of the company using websites, social networks and email with its advertising campaigns that increase sales and work as a team the work is easier and more efficient with this platform that every day surprises me more with its correct functions that provide a great service ### 32. It's okay to deal with it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2019 **What do you like best about AdRoll?** What we liked most about the adroll list is a wide range of ad templates. These are easy to customize, many of which depend on current trends (it's a guide to constantly updating the adroll system). We love its ability to integrate services like Microsoft Office, or social networks like Facebook. In addition, the platform has excellent mobile access and social media redirection tools. **What do you dislike about AdRoll?** Slow Adroll to the public slide, and conduct drip campaigns by email. You have no tools to manage A / B tests, nor any data encryption system to quietly store our marketing campaigns. Another disadvantage is the sales intelligence system, can not yet. **Recommendations to others considering AdRoll:** Altogether you will not be sad and you will not lose, try to be better than me :). **What problems is AdRoll solving and how is that benefiting you?** Be Ader that has wide functionality. It has saved us a lot of time working by allowing social marketing via social networks, and it's easy to customize its dynamic content management tool. Another advantage is the marketing automation feature. ### 33. Best work adroll my company. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2019 **What do you like best about AdRoll?** The control panel is easy to use and with personalized reports to know the best performance of each ad, it is easier to know how important are the ads for customers and if they are of interest.very fair prices that are reasonable with the time saving that it provides.through facebook the user interface management is faster. **What do you dislike about AdRoll?** For more than I think of something I do not like this platform I con not find it,it seems that everything is correct it has seemed very good and complete to do all kinds of advertising and that customers arrive more and more .I got the invoice of the month with adroll. **Recommendations to others considering AdRoll:** It's easy to set up campaign and to install the pixel.there are a lot of these programs out there , we re moving off adroll and we ll be managing our efforts on select social media networks, google, and bing.adroll is a great software for it . **What problems is AdRoll solving and how is that benefiting you?** The sales went up and I learned more how the marketing media is handled through ads something is innovating the marketing area ,it's operation is easy and very productive to keep getting good sales ### 34. Average experience on adroll **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2020 **What do you like best about AdRoll?** design and the concept of the application is best. Have implemented that insights many times often giving large returns **What do you dislike about AdRoll?** very much complex and take too much time to make t work it. and compliances is a major concern. webpages loads. very slow **Recommendations to others considering AdRoll:** pls make the campaign creation. in guided mode. and there are lot many options of lead sign ups. It has only one option to denote the same i.e. website link. **What problems is AdRoll solving and how is that benefiting you?** page crash, unknwon field of data which Im not aware of its uses ### 35. AdRoll helps me increase sales **Rating:** 3.5/5.0 stars **Reviewed by:** Max A. | Diseñador gráfico, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2019 **What do you like best about AdRoll?** Adroll is a very effective platform in the marketing area that collaborates with the sales and recognition of the brand, also with connections such as the web, social networks and email. With the intelligence that AdRoll has and the data we have from customers, customers with dynamic ads are shown the most relevant products that are of most interest to them. I am fascinated by the form of option for payments because payment depends on the number of people that interact with my ads and emails that I send them **What do you dislike about AdRoll?** I do not find anything wrong with the AdRoll platform in what I have been using the service, it has seemed very good and complete to do all kinds of advertising and that customers arrive more and more **What problems is AdRoll solving and how is that benefiting you?** it has been noticed the growth of the sales and the recognition more and more of the brand of the company with the publicity that very easy to create and send to the clients and future clients ### 36. The most complete software that has helped my business grow. **Rating:** 4.5/5.0 stars **Reviewed by:** Ellis B. T. | Online Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2019 **What do you like best about AdRoll?** This system without a doubt I like it a lot because it allows me to focus well on marketing campaigns using email to manage all my social network accounts, managed from one place. I also like it because its board gives me all the necessary information and a number of functions that allow me to perform all the tasks in the best way and manner. I like the software a lot because it has allowed my team to be able to get potential customers in large quantities, allowing us to sell to a number of older people and allowing us to be known by more people. **What do you dislike about AdRoll?** I can say that in my business, we do not have any major problems to report. If I can say that we are very satisfied with the work that the team of Adroll allows us to do. **Recommendations to others considering AdRoll:** I am definitely convinced that this system is vital not only for my business, but also for all types of business, because as someone said, if your company is not on the Internet then it does not exist and most physical businesses go there. **What problems is AdRoll solving and how is that benefiting you?** Thanks to this system, we have been able to optimize all our marketing campaigns, allowing us to gain by it a profitability that has been increasing every month, without a doubt this has allowed us to have a place to know this system more thoroughly in order to be able Save more time and money in advertising. I am completely happy because this system has also saved us time in making decisions, thanks to its reports that are very complete and detailed, allowing us to clearly understand all the processes that occur in the marketing campaigns we carry out. ### 37. Seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Jean-Paul F. | Artist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about AdRoll?** It’s generous in giving multiple options for broad marketing. **What do you dislike about AdRoll?** The features to link Facebook profiles and Instagram profiles can conflict with the pages itself... such as knocking off your own page as the admin. Later if you decide to use the platform itself (Instagram) it won’t allow you to run ads individually on there... **What problems is AdRoll solving and how is that benefiting you?** Broad marketing to the right demographic for an independent artist ### 38. more sales **Rating:** 3.5/5.0 stars **Reviewed by:** James F. | Organization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2019 **What do you like best about AdRoll?** With AdRoll, sales increased more due to the ads provided that automatically go out to customers on the web, social networks or e-mail inbox, which makes the company more visited and become customers of our products. It gives more confidence in sales because if a user enters our company page and does not register or only enter for myrrh products that you found interesting AdRoll reminds you through advertisements our company to register and do not forget to buy Adroll does not leave me alone in the learning of the platform and create better and better campaigns because it has a highly qualified team that gives me support at the time I want and helps me with my process so that there are no mistakes and is easier and fun **What do you dislike about AdRoll?** Although there are months that we do not save a talk about the prices that AdRoll charges to me personally I would like to have a fixed monthly rate so I would pay each month without varying the cost with that I would know how much I will pay all year and not wait until the end of month because I got the invoice of the month with AdRoll **What problems is AdRoll solving and how is that benefiting you?** the sales went up and I learned more how the marketing media is handled through ads something that is innovating the marketing area, it is a platform that has helped me with the benefits of increasing sales ### 39. Easy and simple **Rating:** 4.0/5.0 stars **Reviewed by:** Alfred P. | Supervising, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about AdRoll?** create marketing campaigns is very simple with AdRoll, besides being easy is a different way to create media marketing You do not need to have knowledge in marketing or in advertising campaigns because with AdRoll you are guided by the correct process and that is professional and has a high level of graphic ads Help find the best customers through Facebook and Instagram The reporting option helps me a lot to know how the performance of the campaigns and ads goes and I can schedule it daily, weekly or monthly **What do you dislike about AdRoll?** I do not dislike anything I think a very complete platform that provides a great service to increase sales and customers **What problems is AdRoll solving and how is that benefiting you?** saves costs by being able to create campaigns easily without the need for professionals to do so and you can learn a little more about how to improve in the marketing area its operation is easy and very productive to keep getting good sales ### 40. More visits more clients **Rating:** 4.0/5.0 stars **Reviewed by:** Simone B. | Recruitment Technician, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about AdRoll?** When a person visits our website and buys something, Adroll makes it appear advertising of our site so that he does not forget the page where he bought and keep looking at things that he will probably like and he will do a fixed client that will be pending from our web launch advertising campaigns to facebook, instagram or after social networks are very easy to make, you can have the knowledge of buyers because you have access to customer data there are marketing combinations that favor more than others and with AdRoll it shows the easiest methods of purchase and the time that the process can take **What do you dislike about AdRoll?** AdRoll is a very good marketing platform but the support service seems to me to be delayed and it takes a while to answer sometimes it is not all times but the support should be agile at all times to be ready to help us solve our problems **What problems is AdRoll solving and how is that benefiting you?** Customers are more and sales increase is the most important apart from being able to create advertising campaigns in an easy and creative way of great interest that by this means is that the customers add up and they are coming to us so that it is only to look at the products that a future will be a fixed client if you like the products seen ### 41. Adroll is excellent software for marketing activities **Rating:** 4.5/5.0 stars **Reviewed by:** Angel W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about AdRoll?** We like your guidance on email marketing. Provides guidelines and reference material to guide the user during the campaign process. Its extension to segment consumers also has ample optimization which makes it a very varied tool. **What do you dislike about AdRoll?** We have problems with extensions that would facilitate the implementation of Adroll. Lacks SEO optimization and A / B tests to gather opinions about users, these characteristics are very important in the development of websites and other tools of the same type use them. **Recommendations to others considering AdRoll:** Adroll is presented as an economical and reliable solution for many marketing agencies. The potential of its tools is very broad and undoubtedly facilitates many processes for any user. We fully recommend Adroll for its price-value ratio. **What problems is AdRoll solving and how is that benefiting you?** Among the well-known marketing assistance software, Adroll is distinguished by its management for E-commerce, which greatly facilitates the commercial activities of any company. It is also characterized by providing the tools for the development of webinars ### 42. Point of view on Adroll **Rating:** 3.5/5.0 stars **Reviewed by:** karina v. | Tomando lo innovador , Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2019 **What do you like best about AdRoll?** I like that its function is based solely on remarketing. In this way, generating an integration of the product with the end user. **What do you dislike about AdRoll?** The limitation in campaign creation regarding banner editing. An effort must be made outside the tool to generate an appropriate banner for the campaign, and it must have its parameters defined according to what Adroll itself allows. **Recommendations to others considering AdRoll:** It would be good to have a banner editing layer that provides the tools to do it easily. **What problems is AdRoll solving and how is that benefiting you?** It has benefited me a little in promoting interest in the products that we have adapted for our users on our web platform. ### 43. Good platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AdRoll?** Easy to use and efficient processes. I find their tool to be the best and easily customizable. **What do you dislike about AdRoll?** Choosing the right places to showcase ads is difficult to navigate. **What problems is AdRoll solving and how is that benefiting you?** Advertising cross platform and retargeting in a way that I don’t need to use google ads. ### 44. Different and very intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Camilo M. | Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about AdRoll?** I liked that it made it easy for us to set up retargeting campaigns across facebook, instagram, and google display. Customer service is always there and although it can take a while to explain (as is pretty common) they are very helpful. **What do you dislike about AdRoll?** There were strange bugs that were very frustrating to deal with. For example, when editing an ad, it would show the changes and then when you saved it and went back to the screen where you see all your ads you can see that the changes were saved--for example the picture and headline are different. **Recommendations to others considering AdRoll:** Its easy to set up campaigns and to install the pixel. Some of the inventory in the platform is unique and not found on other channels. You can buy FB traffic **What problems is AdRoll solving and how is that benefiting you?** With Adroll I am able to run campaigns on an easy way and make sure I am maximizing the reach I can get for a given campaign.Its easy to set up campaigns and to install the pixel. ### 45. AdRoll over any other display marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle A. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about AdRoll?** I love the ability to set your own CPM. I've used Facebook Ads before and you don't have as much control over that. The user interface is so clean and simple. Very easy to get used to and to navigate. **What do you dislike about AdRoll?** I dislike that I need to outsource my display banner creation.. because I'm not creative enough. That's about it. I do wish AdRoll had a feature where I could create my own ads within the platform. **Recommendations to others considering AdRoll:** Do your research - but make sure you choose AdRoll. :) You will not regret it. **What problems is AdRoll solving and how is that benefiting you?** I'm able to build out man different campaigns very easily. I love the ability to target people in my CRM so I can stay relevant without being annoying. ### 46. Great solution that takes some learning **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan O. | Digital Marketing Speclialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about AdRoll?** AdRoll gives a surprisingly high level of control. For an international marketing team, having very granular segmentation available across a variety of markets is a must and AdRoll delivers on that. **What do you dislike about AdRoll?** The interface certainly takes some learning. There's a lot to miss when it comes to publishing campaigns, and there's a lot that requires additional training for other users. This also means troubleshooting takes that much more attention. **Recommendations to others considering AdRoll:** Make sure the ROI adds up for the costs of AdRoll. Since AdRoll is an intermediary service provider, you'll likely see higher ad costs, but the results certainly add up with the right volume of use. **What problems is AdRoll solving and how is that benefiting you?** It's useful as a multiplatform retargetting solution. It obviously streamlines things, and we get real conversions with decent ROI. ### 47. Complicated but useful platform **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriel M. | Management Staff, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2019 **What do you like best about AdRoll?** this service platform serves to find new customers and advertise faster and smarter in social networks, on the best websites and in email, making the brand grow more and more people know about it the price I pay is how many people interact with my ads and emails seems to me a different way of paying since it is not a fixed plan **What do you dislike about AdRoll?** The platform is very complicated to understand has parts that confuse me and I can not understand why it serves some menus I have to read enough to know the correct functioning of the entire platform **What problems is AdRoll solving and how is that benefiting you?** It is a platform that if you know how to use it well it is of great benefits for the company, helping it to be more and more recognized and for customers to increase and increase because of the clever publicity that this platform makes. ### 48. AdRoll is incredibly easy and intuitive to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Julio M. | Inbound Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about AdRoll?** What makes AdRoll incredibly powerful are the available integrations. You can not only connect your social media platform, website, but also Hubspot and utilize email as a retargeting method. **What do you dislike about AdRoll?** Not much, but if I had to really pick - I would say agency rep. Sometimes I would like a bit more value in terms of how to increase our impact for our clients. **What problems is AdRoll solving and how is that benefiting you?** It's just easier to utilize one platform that can cover website, email, and social platforms for retargeting. ### 49. Generates good marketing impact **Rating:** 4.0/5.0 stars **Reviewed by:** Hazel W. | Commercial Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2019 **What do you like best about AdRoll?** With the best ad campaigns that are created in AdRoll you get the best audiences that increase sales by facilitating the marketing and exploration of new customers and you get a complete picture of the good service provided to each client Boosts online sales and does the work for me with automations that cut me time with a smarter marketing that finds potential buyers and takes advantage of the amount of data from buyers to get more and learn to know more about the customer and thus be able to guide best **What do you dislike about AdRoll?** I do not like the price method that AdRoll has to pay depends on the number of people who commit to the ads and emails because I think it is more expensive to pay a fixed monthly plan that does not change the price and you know how much is going to be paid but with this method there are months when it gets more expensive although that means that more people commit to the ads **What problems is AdRoll solving and how is that benefiting you?** It generates a very high marketing impact that attracts more and more potential customers that are of benefit to the company to have such good clients and the commercials are of high professional level that there is no need to be a design professional because AdRoll He taught me how to make good quality ads ### 50. Do it all from adroll **Rating:** 4.5/5.0 stars **Reviewed by:** Jessie I. | Education and Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2019 **What do you like best about AdRoll?** I like that I can take care of all of my digital marketing from one place. I have one dashboard that summarizes everything that i have going on instead of using multiple platforms. For PPC, the bidding is made clearer than any other program that I haved used. Its transparent with reporting. **What do you dislike about AdRoll?** It takes a good month to get clear and accurate reports. I would like more real-time reporting. This can cause the incorrect ad to run and you dont have time to fix the issue. **Recommendations to others considering AdRoll:** It depends on your business size and how much digital marketing you want to do (and your budget). There are a lot of these programs out there, but this one is worth checking out. **What problems is AdRoll solving and how is that benefiting you?** Knowing exactly how much I am spending of my advertising budget. Good Reports. All of my information is on one platform. Its also had me step into a whole new arena of advertising, including re targeting. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+10%3A44%3A17+-0500&secure%5Bsession_id%5D=fff2da6d-1b3d-4636-919a-4ae47aab66fd&secure%5Btoken%5D=0b53dd69daca2a5e933bff56fe7a4b0a373935cc2dfdab7020856abcc813431f&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (883 reviews)