--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 787 scale: '5' date_modified: '2026-07-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 787 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (45 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Account administration groups which are excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Viola M. | Digital Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about AdRoll?** Adroll provides me with reports that I find useful. They are being sent to me on a daily basis so that I can stay on top of our sales and determine which promotions are the most effective. **What do you dislike about AdRoll?** I'd like to see more client targeting opportunities from third-party data partners. **Recommendations to others considering AdRoll:** The interface takes some getting used to, but the design and algorithm are both efficient! The Board is very supportive, so listen to what they have to say. **What problems is AdRoll solving and how is that benefiting you?** helping us in analyzing productive output and targeted ads our high-intent consumers to encourage them to make a sale ### 2. A company seriously dedicated to driving efficient performance **Rating:** 5.0/5.0 stars **Reviewed by:** Jasper M. | Search Engine Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about AdRoll?** The support you get from your account manager is top-tier. I've worked with a ton of "managers" for other channels and AdRoll's is definitely on another level. They're there to make sure you're maximizing your ROI, but also are open to feedback and learning the ins n' outs of your business. There isn't a one-size-all fit solution for DSP's and that's something AdRoll understands well. So, if you're over getting bland, cookie-cutter information and are looking for actionable insights for your business to break through that last performance KPI for the year, this might be your ticket there! **What do you dislike about AdRoll?** The self-serve platform isn't the most intuitive and if you're going to be working in there quite often (though you probably won't), that could be an issue. That said, I've seen much worse *ahem Quora* and AdRoll has been making great progress this year in improving the layout so that's a plus! **What problems is AdRoll solving and how is that benefiting you?** I work in a niche industry where retargeting isn't the easiest channel to navigate through. AdRoll helps bridge that gap and over the last year and a bit, they've helped us build a better journey for our prospects, leading to incremental improvement in conversions month after month. If we were to just do this on our own, it'd be a bigger headache than I can imagine! I also use their Attribution Tool and it's a great way to get a second look at your data and see if there are any areas of improvement you might not be seeing. For any marketer obsessed with performance, I'd highly recommend giving it a try. ### 3. Effective professional looking ads and friendly team **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about AdRoll?** My ads run in the background and they are highly effective, producing a valuable ROI for our brand. I really like working with the team at AdRoll - everyone I have encountered so far is really friendly and helpful! **What do you dislike about AdRoll?** That we don't have access to the ad creation team more often. I find that the generic templates available don't look nearly as good as what the ad design team create. **What problems is AdRoll solving and how is that benefiting you?** Getting cart abandoners back to our site. ### 4. Excessively Poor Experience with Account Management **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2021 **What do you like best about AdRoll?** Ease of use in campaign creation and targeting **What do you dislike about AdRoll?** Our experience with account management was terribly poor. We were promised certain benefits from our account manager. We waited for months to have these added to our account. Then, two months later (after we had continually requested status updates) we were informed that we could not receive those features and support. No alternatives were offered. We were dangled around for two months and then received none of what had been agreed to. As a result, we have discontinued most of our advertising campaigns on AdRoll and are evaluating new options for paid display advertising. **What problems is AdRoll solving and how is that benefiting you?** Reaching customers with ads. ### 5. Great support and unbelievable customer success managers. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew N. | Marketing Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2021 **What do you like best about AdRoll?** AdRolls platform is completely user friendly, on the customer support side I used to work with criteo but lacked good support. AdRoll is top notch. **What do you dislike about AdRoll?** Nothing really, everything works really well. **What problems is AdRoll solving and how is that benefiting you?** Re-targeting is working perfectly. ### 6. Been using it for years, highly recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Mariska P. | Head of customers support and success, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about AdRoll?** The reporting and ease of structuring a campaign. We use it for retargeting and it's useful to build out our retargeting funnels and follow the progress of the leads through the funnel. **What do you dislike about AdRoll?** The cookie consent modal is huge and not customizable. We have to use an additional app for that because the one from Adroll is right over our live chat window and cannot be moved. **What problems is AdRoll solving and how is that benefiting you?** Retargeting in a controlled way and different stages of my funnels. ### 7. AdRoll Fills the Gaps in Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Veronica H. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about AdRoll?** The fact that Adroll has such great remarketing options and allows us to ensure our customers and prospects are targeted regardless of where they are. **What do you dislike about AdRoll?** Not "dislike" per se, we just feel certain ads perform better in other platforms and so we just avoid putting them on Adroll. **What problems is AdRoll solving and how is that benefiting you?** We're able to do remarketing on a different level because Adroll doesn't have as many restrictions as certain platforms. ### 8. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about AdRoll?** I have been very impressed with the ad performance on AdRoll. I also appreciate their team striving to make changes to benefit their partners. It is a stress free ad server! **What do you dislike about AdRoll?** There are a lot of features on adRoll that we are not taking currently full advantage of. If you have the time and resources to pay around, AdRoll can do amazing things. However if you are working for a lean start-up, it does take time and money to get the full AdRoll experience. **Recommendations to others considering AdRoll:** AdRoll is a one-stop-shop for all your advertisement needs. Their fantastic customer service and hands-on approach to providing excellent performance is second to none. **What problems is AdRoll solving and how is that benefiting you?** Bringing attention to our partners's pages. We have had great success with re-targeting and social ads. ### 9. Great way to improve your profile **Rating:** 4.5/5.0 stars **Reviewed by:** Chris A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about AdRoll?** I love having a smaller company like ours appear on major websites for retargeting. It gives customers a sense that we are much larger than we are which builds trust. **What do you dislike about AdRoll?** I wish we could get monthly billing statements emailed. Weekly ones I have to login and download are a drag **Recommendations to others considering AdRoll:** If you are looking for a one stop top for your online marketing needs, this is it. **What problems is AdRoll solving and how is that benefiting you?** This is a very cost effective way to market those who visited our site in the past. We have had many comments from customers that they saw our ads on various other major websites. ### 10. Only an okay user experience and really not very good results **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about AdRoll?** I initially liked the ability to add a newsletter capture to our website, but it didn't work very well or consistently. **What do you dislike about AdRoll?** The interface is fairly tedious to use and for a company of this size and reputation, I expected it to be much more fluid. **What problems is AdRoll solving and how is that benefiting you?** Easy retargeting and display advertising. The results of both have been disappointing and expensive, with virtually no conversions on the traffic. ### 11. Complements any B2B advertising strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Dominik E. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about AdRoll?** The retargeting function and the CRM onboarding. **What do you dislike about AdRoll?** It's annoying the campaigns cannot be duplicated, this makes it hard to manage budgets, pretty standard in advertising platforms. **What problems is AdRoll solving and how is that benefiting you?** Being able to run small targeted remarketing campaigns, or aircover to some CRM onboarding audiences ### 12. Adroll is simple to use and gets results. **Rating:** 4.5/5.0 stars **Reviewed by:** Joan D. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about AdRoll?** We like how easy it is to launch a campaign. **What do you dislike about AdRoll?** A downside for us is individual tracking. **What problems is AdRoll solving and how is that benefiting you?** We're able to solve an awareness problem when we run ads for events. ### 13. Love AdRoll - have used them for many years! **Rating:** 5.0/5.0 stars **Reviewed by:** Edward G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about AdRoll?** Ease of use and their platform allows us to advertise quickly and effectively. **What do you dislike about AdRoll?** Nothing. Their system is A+ and we have used it for years. **What problems is AdRoll solving and how is that benefiting you?** Retarget, Remarketing and Lookalike Audiences. ### 14. Effective and easy-to-use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AdRoll?** We tried several other apps and AdRoll was the easiest by far to use. We were able to upload and manage many different types of ads to show to different visitors to our site. Phone support was engaged and friendly. Easy to rate success through easy ROI tools. **What do you dislike about AdRoll?** It would be great if the email/contacts system was a little more robust. Right now we are still using our other email marketing program because I am not able to track or categorize contacts the way I would like. **Recommendations to others considering AdRoll:** If you are looking for a quick and easy way to start doing retargeting ads, AdRoll is the best solution we've found. **What problems is AdRoll solving and how is that benefiting you?** Retargeting to people who visited our site but didn't make a purchase. Also creating brand awareness by targeting certain types of websites where we think our customers may be browsing. ### 15. Easy-to-Use Display Advertising Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about AdRoll?** -User Interface -Free plans -Integrated accounts (social, email, display) -Onboarding specialists -Helpful customer support -HTML5 options **What do you dislike about AdRoll?** -Have to upgrade from the free plan for a detailed report -No "auto-save" feature when building out campaigns -No way to change the billing cycle or schedule **What problems is AdRoll solving and how is that benefiting you?** Display ads run across multiple campaigns in one platform. Use web pixels for retargeting customers with brand awareness ads. ### 16. Great display tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about AdRoll?** I love AdRoll. I use it for display remarketing for landing pages. It does a great job of bringing people back and converting them. Easy to launch new campaigns. Nice reporting. **What do you dislike about AdRoll?** I wish the analytics were more powerful. It is ok, but could be better. **What problems is AdRoll solving and how is that benefiting you?** It brings people back to convert them. Great ROI. ### 17. Great multi-platform display solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about AdRoll?** Easy to use platform Nice interface, speedy reports **What do you dislike about AdRoll?** It is not self service. Not all the features are on the customer UI side. I need my rep to do some of the work for me. No bulk service No easy way to export and validate ads **What problems is AdRoll solving and how is that benefiting you?** Cross platform ads is doable with AdRoll ### 18. Very efficient account managers **Rating:** 3.5/5.0 stars **Reviewed by:** Hema S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about AdRoll?** I rely very much on my Account Manager and his suggestions. **What do you dislike about AdRoll?** I want to have more design support so I save sometime. **What problems is AdRoll solving and how is that benefiting you?** Prospection & retargeting, we did very well last year but this year it seems a little difficult. ### 19. Unrivalled retargeting platform **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah K. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about AdRoll?** Adroll acts like a partner and not just an agency. They are extremely reliable and aim to understand us as a business, what our KPIs and levers are so then they are able to then give relevant advice and support our creative initiatives. **What do you dislike about AdRoll?** When we are out of our peak season we struggle to get spend away and make the most of the platform. **What problems is AdRoll solving and how is that benefiting you?** Adroll have supported us by not only setting up our retargeting campaigns but also creating the assets. We are a small, stretched team and this creative solution has been invaluable. ### 20. Easy to use but didn't move the needle **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2021 **What do you like best about AdRoll?** The platform is very easy to use and makes it quite easy to select the type of campaign you want to run, and where to run it. **What do you dislike about AdRoll?** I thought sales were doing a lot better, but then realized that Adroll also shows sales that aren't generated by Adroll. It took a bit of time see that there are two totals. One for attributed sales and one for regular sales not a part of Adroll (so I thought Adroll was generating a lot more sales before I saw both totals). **What problems is AdRoll solving and how is that benefiting you?** We have yet to see results from Adroll, but it solved the problem of managing all ads in one place. ### 21. Easy to use, easy to understand **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff H. | Marketing Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about AdRoll?** I like the user-friendly interface and how easy it is to understand the analytics. **What do you dislike about AdRoll?** The insights could use some more detail. I would have liked to be able to see custom ranges as opposed to the preset ones they have. **What problems is AdRoll solving and how is that benefiting you?** We are solving our problem of being top of mind with our potential clients. The retargeting ads help us do that and the insights show what ads are working. ### 22. Adroll gives us the online presence we need! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about AdRoll?** With Adroll, our brand and products get shown to thousands of people we'd otherwise not be able to reach! **What do you dislike about AdRoll?** The portal and conversion data are so complex, I know I'm not using Adroll to its full potential. **Recommendations to others considering AdRoll:** Consider it for online and social media marketing! Get in front of your current customers or expand to new ones! **What problems is AdRoll solving and how is that benefiting you?** There are so many people who don't know about our company and products. Adroll has helped us expand our reach and continue to build our customer base. ### 23. We have used several other paltforms for digital marketing, but none come close to AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about AdRoll?** The ease of GEO locating campaigns. I can easily target specific towns and cities for local businesses. You can input every town/ city that you want to target by simply typing in the name of the town or city and the state. **What do you dislike about AdRoll?** I'm not sure. Maybe if we could upload customer hashes into the audience area. Right now I have to pay a data appending service. I do wish there was a way to upload a spreadsheet with all the town/ cities I want to target. It would save 5-10 minutes of not having to type in each ton/ city **Recommendations to others considering AdRoll:** If you're looking for a way to push your business to the top, AdRoll is the next step. It is inexpensive to use and you can use it to create your whole campaign. Even if you or your customer has no traffic going to there site, you can use AdRoll to build audiences. Using AdRoll is free. their are no monthly costs. Ad campaigns cost $2.50 minimum bid per day for Facebook/ Instagram ads and $5.00 per day minimum for digital Web ads. You can even native ads and Web Video ads. **What problems is AdRoll solving and how is that benefiting you?** We have been able to reach a broader range of people and target niche clients that we wouldn't of been able to reach with SEO. If done correctly, you can build audiences out of thin air by building an impression audience. This may take a few days to a month, but for businesses that are new on the web or have never market their web presence, it is a great way to get people to their website. ### 24. Good account managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about AdRoll?** Help in campaign setup and day to day task. **What do you dislike about AdRoll?** ROI is not clear as bleneded ROI is not clear concpet for most clients. **What problems is AdRoll solving and how is that benefiting you?** need clear information about how ROI is calculated to justify client budgets ### 25. A great platform to support our B2C marketing initiatives. **Rating:** 5.0/5.0 stars **Reviewed by:** Anca A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2020 **What do you like best about AdRoll?** The user interface is simple, easy to use and saves us time when developing powerful B2C campaigns. I have found the online support team to be very helpful and go above and beyond when we have any questions. **What do you dislike about AdRoll?** We have found Adroll to be a great plaform. Nothing negative. **Recommendations to others considering AdRoll:** We tried a range of B2C marketing platforms and found adroll to be the best. Please give it a try. **What problems is AdRoll solving and how is that benefiting you?** Adroll saves us time switching between platforms like Facebook, Instagram, Google etc. This saves us time. ### 26. AdRoll has allowed us a retargeting and marketing platform that has proven to be valuable. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2021 **What do you like best about AdRoll?** Relatively easy to get going, then keeps working on your behalf continually with little effort needed. The team has been responsive and helpful to needs and reviewing the campaigns to help us adjust and make changes for further improvement and ROI. **What do you dislike about AdRoll?** We only use a few features at this time so there is not we do not like. **What problems is AdRoll solving and how is that benefiting you?** We are increasing our rental bookings and filling more dates that are usually available in the quieter seasons. ### 27. AdRoll Easy To Use - Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about AdRoll?** The customer service success manager has helped us use the platform and navigate around. **What do you dislike about AdRoll?** There are a lot of features and learning them can be difficult. **Recommendations to others considering AdRoll:** Reach out to the support team to get a customer service rep. It helps so much! **What problems is AdRoll solving and how is that benefiting you?** We are gaining new visitors and increasing our AOV. ### 28. Fantastic Digital Marketing Tool, Amazing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis G. | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about AdRoll?** AdRoll is a very easy to use and effective advertising platform, and we've seen great performance in our retargeting and dynamic ads. Our Account Manager is incredible to work with, understands what's important to our business, and works with us to develop strategies to achieve our goals. I highly recommend AdRoll to anyone looking to grow their business. **What do you dislike about AdRoll?** There are no downsides that I can think of. AdRoll has been a great tool for us. **What problems is AdRoll solving and how is that benefiting you?** We're able to effectively retarget customers. ### 29. Great service! Has improved our marketing strategy. **Rating:** 5.0/5.0 stars **Reviewed by:** Allison S. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about AdRoll?** Retargeting abilities are super effective and helpful. It has drastically increased our sales and improved our abilities to reach our goals. **What do you dislike about AdRoll?** No complaints really, it works very well for what we are trying to do. **What problems is AdRoll solving and how is that benefiting you?** Figuring out how to best reach our audience; keep people in the funnel and convert them to sales; great display advertising ### 30. A Great Tool & Staff For Boosting Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolette H. | Digital Marketing Strategist SEO SEM Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **What do you like best about AdRoll?** We have had two amazing Account Managers, Randi & Wes, who have helped us with strategies, goals we want to accomplish, and support. The platform has been very easy to use with the help of our Account Managers. **What do you dislike about AdRoll?** The shortage of our company staff to use all the tools of the platform would be the only negative. **What problems is AdRoll solving and how is that benefiting you?** We are getting new leads, that we are wanting to accomplish, and our average order value has gone up. ### 31. Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2021 **What do you like best about AdRoll?** How easy it was to set up and incorporate into our marketing tactics **What do you dislike about AdRoll?** Not much. There really isn't much that I don't like. **What problems is AdRoll solving and how is that benefiting you?** Helping track our orders and see where they come from. ### 32. Easy to use, fits every size of marketing budget **Rating:** 5.0/5.0 stars **Reviewed by:** Shiju T. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about AdRoll?** Easy to use, super effective, great results and powerful impact Great reporting Easy to integrate Great ability to create and target multiple segments **What do you dislike about AdRoll?** Probably nothing Don't see any issues or anything I really dislike **What problems is AdRoll solving and how is that benefiting you?** Helping attract new business and also stay top of mind of our existing prospects ### 33. Will be taking with me **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about AdRoll?** Ease of use, although the new Email interface is not as easy as before. **What do you dislike about AdRoll?** Email are a struggle for me now. It used to be so much easier to setup emails **What problems is AdRoll solving and how is that benefiting you?** Getting quick impressions out there ### 34. The best pick for our biz **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle E. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2020 **What do you like best about AdRoll?** AdRoll is honestly pretty simple to use and I like how it connects all aspects of digital marketing into hub It's easy to use once you get the hang of it that I recommend it to the newest of my clients. **What do you dislike about AdRoll?** It's a little difficult to sort through all the information when first ramping up, but so is almost any SaaS I agree with other comments that it does not capture the lead information. It's can be difficult to parse through all the data and find out where users came from. API integration is difficult too though I don't have too much experience needing to integrate APIs. Always my colleagues were talking about how sometimes it could be difficult and less than ideal when it came to integrations. Perhaps a better support or help center would work well. **Recommendations to others considering AdRoll:** Take use of the help guides and reach out for support as you need it. I'd say give it a chance with the very low cost to purchase. They also offer trials which is great. **What problems is AdRoll solving and how is that benefiting you?** AdRoll’s platform centralizes our marketing and ads and joins most everything together in one place, serving as a type of control center for our ToFu and MoFu funnels and customer journeys. It helps to brings together our data and channels and puts things in a way that we measure, making everything easier to figure out which are better ads for new customers. ### 35. Adroll Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about AdRoll?** The user friendly interface and the friendly service **What do you dislike about AdRoll?** The confusion between view through and click through conversions. **Recommendations to others considering AdRoll:** Try it out. **What problems is AdRoll solving and how is that benefiting you?** Currently solving the issue of raising awareness of our audience and increasing reach. The benefits include being able to reach people we thought we couldn't and continuosly maximising our website traffic. ### 36. I would not be likely recommend AdRoll to colleagues. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about AdRoll?** Comprehensive, third-party accessibility **What do you dislike about AdRoll?** Not reliable at all, experience regular reporting issues **Recommendations to others considering AdRoll:** Be sure that you're regularly tracking performance in GA and comparing conversions as we've experienced many issues with under/over-reporting through AdRoll. **What problems is AdRoll solving and how is that benefiting you?** Retargeting paid media campaigns, performance reporting, conversions tracking ### 37. AdRoll is a good tool to run remarketing campaigns- Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about AdRoll?** The simplicity of the interface makes it easy to use (once you got your head around it) **What do you dislike about AdRoll?** The structure is not intuitive first, once you get grip of it, it makes sense but the first times you log in it seems complicated. **Recommendations to others considering AdRoll:** I would recommend AdRoll for simple campaigns only. **What problems is AdRoll solving and how is that benefiting you?** Testing remarketing audiences ### 38. The best retargeting platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Imane B. | G, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2021 **What do you like best about AdRoll?** I've been working with AdRoll for almost 2 years and it's been a delight. The team is very professional and always meeting deadlines. It's just the best retargeting platform out there. **What do you dislike about AdRoll?** What is least helpful about AdRoll? They don't have app tracking **Recommendations to others considering AdRoll:** the best retargeting platform **What problems is AdRoll solving and how is that benefiting you?** keep our user base engaged and retarget our traffic. ### 39. Great Results and EXCEPTIONAL Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2020 **What do you like best about AdRoll?** I would highly recommend AdRoll to any company wanting to increase their brand awareness and conversions. Our account manager, Wes, has been a delight to partner with and has felt like a member of our team from day one. His insights, guidance, and communication have been immensely valuable as we gain experience with display advertising and have made for a true "white glove" experience for our brand. AdRoll's user interface and reporting capabilities are extremely user-friendly and make it very easy to monitor performance and guide decision making. **What do you dislike about AdRoll?** There are no downsides that I can think of. **What problems is AdRoll solving and how is that benefiting you?** Reaching new potential customers, converting web visitors, and building our relational marketing database. ### 40. Easy to use all in one portal **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about AdRoll?** I like that Adroll is all in one place - I can launch and monitor different campaigns all form the platform. **What do you dislike about AdRoll?** I find it hard to decipher what is actual sales from Adroll directly. Adroll also pulls in ALL data from our online store so it takes a moment to find what is coming from Adroll. **What problems is AdRoll solving and how is that benefiting you?** It's compiling our ads all in one spot. ### 41. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about AdRoll?** It's very easy to use. Great support as well. **What do you dislike about AdRoll?** There is nothing i dislike about it that i can think of. **What problems is AdRoll solving and how is that benefiting you?** A drill helps us market to the correct audiences that fit our buyer profile. ### 42. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about AdRoll?** Very easy setup and great support. I recommend to all my clients **What do you dislike about AdRoll?** It needs portuguese translation on the cookie **What problems is AdRoll solving and how is that benefiting you?** Customer outreach ad targeted ads on Facebook ### 43. Great retargeting-oriented experience **Rating:** 5.0/5.0 stars **Reviewed by:** Leto E. | Google Ads Group Head, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about AdRoll?** I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients **What do you dislike about AdRoll?** The set up process does seem a little simple. You can't really get down to the nitty gritty targeting. **What problems is AdRoll solving and how is that benefiting you?** The ability to reach new audience through retargeting ads! ### 44. Helpful for a one woman marketing team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about AdRoll?** I work for a nonprofit and am the only marketing person, Adroll has helped us tremendously with our retargeting and look alike web display campaigns, because the Adroll team can assist in managing these. For a one woman show -- that's a game changer. **What do you dislike about AdRoll?** The Adroll dashboard could use a UX revamp. Sometimes I feel as though things are difficult to navigate to. **What problems is AdRoll solving and how is that benefiting you?** We are retargeting leads who have shown an interest in low-cost vet care to come to our clinics. Those who arrive at our site through Adroll ads have a higher conversion rate than some of the other ad platforms we use. ### 45. Fairly straightforward and efficient retargeting option **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2021 **What do you like best about AdRoll?** An intuitive interface allows for easy self-service. **What do you dislike about AdRoll?** The inclusion of view-through level metrics in results sometimes makes things a bit muddy. **What problems is AdRoll solving and how is that benefiting you?** We are retargeting site visitors that bounced before conversion. We've found benefits by segmenting based on how far a user got through the funnel before abandoning and managing budgets/creative/messaging accordingly. **Official Response from Veronica Covdy:** > Thanks so much for sharing your feedback! I'd love to set you up with a member of our product team to chat through your reporting suggestions in depth so please send me a note at customermarketing@adroll.com. And do let me know if there's anything else we could be doing to get you to a 4 or 5-star experience with AdRoll :) - Veronica, Sr. Customer Marketing Manager ### 46. Adroll is on a roll. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2021 **What do you like best about AdRoll?** We like the flexibility of creating multiple campaigns to drive traffic to our website. **What do you dislike about AdRoll?** The interface is a bit confusing and overly complicated. **What problems is AdRoll solving and how is that benefiting you?** We engaged to Adroll to help us drive new traffic to our website while retaining our current client base through retargeting. ### 47. AdRoll is a great platform for success in retargeting & brand advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Rory C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about AdRoll?** AdRoll is one of few platforms you can actually measure success in branding and remarketing campaigns through at network of sites. It's very simple to use with a great interface behind campaigns and insights, and for those just starting out in email and/or advertising it gives a solution for all of your needs. I like how you can easily decide what percentage of budget you will utilize for your campaigns with it comes to remarketing/retargeting and branding advertising. Branding works very well in the adroll platform and is quite inexpensive. **What do you dislike about AdRoll?** I'm not a huge fan of their conversion attribution for ecommerce, though most platforms do not have 100% success with attribution. In terms of easily seeing where your ads are running and what the top websites are that attribute advertising and conversions, this is not very easy to see within AdRoll. I would suggest that they add this column to the home screen so people can at-a-glance see where their ads are running, what their top conversion sites look like, and decide easily where they want to allocate their dollars. This would help advertisers make decisions behind ads, creative, and spend. **What problems is AdRoll solving and how is that benefiting you?** As said above, conversion attribution. I've worked with the AdRoll team and the measurements tool within AdRoll to get this as close as possible. I would also like to be able to integrate my adroll audience more seamlessly with other audiences such as Klaviyo, Facebook & Instagram ads, Google ads, and targeted campaigns for multi-channel sales functions (such as Amazon). I have seen the benefits in their branding advertising and the impressions that come with targeting advertising. ### 48. We grew by leaps and bounds! **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa C. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about AdRoll?** We switched to AdRoll from another retargeting platform approximately 4 years ago. Our ROI , sales revenue and customer base grew exponentially once we completed the move. AdRoll offers a wide variety of products for both retargeting and prospecting as well as an account manager who works as a strategist. AdRoll is not just a growth platform but it is also a community. They offer webinars and focus groups on various topics and they team is always willing to assist with any pain point. **What do you dislike about AdRoll?** With the multitude of products and reporting tools, comes a confusing dashboard. After all these years, at times I am still unsure where to navigate in the dashboard to find the data I need. **What problems is AdRoll solving and how is that benefiting you?** Using AdRolls look alike audience has helped us scout out and target potential new users. Once these potential customers are in our funnel, we are able to retarget them with both branding ads and dynamic ads. Our account manager suggests new strategies to increase conversions and make the best use of our budget. ### 49. Rolling in it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about AdRoll?** like being able to deploy multiple campaigns based on different criteria. **What do you dislike about AdRoll?** the interface is a bit confusing adding creatives to each campaign. **What problems is AdRoll solving and how is that benefiting you?** acquiring new clients that are unaware of our brand. retargeting current clients to come back to purchase from our website. ### 50. AdRoll Artificial intelligence tool helps to show our ads to the right user at the right time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2021 **What do you like best about AdRoll?** AdRoll Artificial intelligence tool helps to show our ads to the right user at the right time without caring about complex settings. The CPL is much less than other remarketing platforms. **What do you dislike about AdRoll?** nothing, all works smoothly. I don't see any gap. I have been working with them for 1 year continuously **What problems is AdRoll solving and how is that benefiting you?** time to optimize the campaigns is very little ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-24+13%3A40%3A54+-0500&secure%5Bsession_id%5D=a4dbe353-8ee7-4632-aa3d-f65e13ccec27&secure%5Btoken%5D=348a1f328a3d642bab4a8b048077a89a2a9372d24f26a0c2fcbd9176ea7f5986&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (873 reviews)