--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 788 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 788 scale: '5' date_modified: '2026-07-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 788 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (45 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Easy Setup and Broad Reach, But Inconsistent Lead Generation **Rating:** 3.5/5.0 stars **Reviewed by:** Matt L. | SVP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Overall, AdRoll is fairly easy to set up and get started. Broad reach and targeting. **What do you dislike about AdRoll?** What I dislike is the results are spotty, not always generating leads. **What problems is AdRoll solving and how is that benefiting you?** Helps us retarget our customers after visiting our site and target particular customers that we want to find. ### 2. AdRoll’s Reach, Customizable Campaigns, and Prompt Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** I like AdRoll's reach. I also like being able to customize each campaign. Support has always been prompt. **What do you dislike about AdRoll?** I currently don't have too much use for their AI capabilities. **What problems is AdRoll solving and how is that benefiting you?** AdRollis helping by allowing me to target the audiences that I need to reach. ### 3. Flexible Campaigns with useful CRM Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Jon S. **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I like the flexibility of building campaigns with AdRoll. Its easy-to-use ad library provides a centralized place to manage, track, and edit ads at scale. Additionally, the integration capabilities with CRMs, like HubSpot, help me leverage external data to influence ad delivery effectively. Overall, this integration enhances campaign management by allowing us to tap into CRM data for more targeted ad reach. **What do you dislike about AdRoll?** I am frustrated by the chang in pricing model for CRM integrations with AdRoll. This has been problematic as it pushes me into a tier that I feel is not warranted by my usage. **What problems is AdRoll solving and how is that benefiting you?** AdRoll provides a singular platform to manage display campaigns, reach prospects across the web, and integrate with CRMs like HubSpot, enhancing ad management and external data leverage. ### 4. Strong Managed Services Support was Essential for us to Get Adroll Off the Ground **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** The Managed Services support is very strong. **What do you dislike about AdRoll?** Without Managed Services support, I don't think my team would ever have gotten Adroll off the ground. **What problems is AdRoll solving and how is that benefiting you?** Helping us to discover how to incorporate retargeting ads into our nurture program. ### 5. Effective Targeting with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron A. | Chief Marketing Officer **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** I really like that AdRoll offers a managed service with an account manager who helps set things up, does reporting, and provides insights on how campaigns are performing. This assistance helps target more efficiently. **What do you dislike about AdRoll?** Their creative is not the greatest. It's not bad. It's just okay. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has good targeting and retargeting capabilities and offers more flexibility with fewer restrictions. The managed service with an account manager helps with setup, reporting, and provides insights for efficient targeting. **Official Response from Julia Engberts:** > Hi Aaron, Thank you so much for taking the time to share your experience with AdRoll! We're thrilled to hear that our targeting capabilities and flexible platform are delivering value for your campaigns. I’ll be sure to pass along your kind words to our account management team — they take great pride in providing that hands-on setup, reporting, and strategic insight. We also really appreciate your candid feedback regarding our creative assets. "Just okay" isn't our benchmark, so we're constantly working on expanding and upgrading our design tools and library. I'll share this directly with our product and design teams. Thanks again for taking the time to leave valuable feedback! ### 6. Outstanding Customer Care Sets Adroll Apart **Rating:** 5.0/5.0 stars **Reviewed by:** Harry G. | Founder | Director, eCommerce Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about AdRoll?** Adroll Customer Care top all companies that provide support to our company. **What do you dislike about AdRoll?** No down side because the Customer care is so strong a diligent that you allways get your answwers **What problems is AdRoll solving and how is that benefiting you?** Adroll product is offering a breath of fresh air ecommerce marketing because the service offer a constant opportunity to learn the virtues of the product. This enhances the opportunity to maximize the platfomr **Official Response from Kayleigh Magistre:** > Hi Harry! Thank you very much for your glowing review. We are thrilled to hear that our customer care has made a positive impact on your experience with AdRoll. Providing excellent support is a top priority for us, and we are delighted that you have found our team to be diligent and helpful. If you ever have any questions or need assistance, please don't hesitate to reach out--we are here to help and support you every step of the way! Thank you again for taking the time to leave such valuable feedback. ### 7. Reputable and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Mandy M. | Director of Sales & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** Reputable company and it is easy to use (e.g. drag and drop creative). I feel like I get good placement. **What do you dislike about AdRoll?** Cost is higher than other companies providing the same service. **What problems is AdRoll solving and how is that benefiting you?** Adding additional touches to customers who have not yet converted. ### 8. AdRoll Is the Best Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew S. | manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll?** The best service! Ease of use and immediate effect when starting to work with it. **What do you dislike about AdRoll?** I love AdRoll; there’s nothing to dislike. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the challenge of reaching the right audience at the right time across multiple channels. ### 9. Effortless Retargeting with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Bargain B. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like the simplicity in the application, it's straightforward and very simple to use. I also appreciate having a direct customer agent on the account, which allows me to speak to someone directly about our account, ensuring our ads run consistently, the application works properly, and we're generating revenue. **What do you dislike about AdRoll?** N/A **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves retargeting issues, ensuring ads run consistently and generate revenue. It provides simplicity in application and direct access to a customer agent for account management. ### 10. Easy Setup and Great 3rd-Party Audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** Easy to set up ads and tracking, great 3rd party audiences. Helpful retargeting access where Google is limiting us. **What do you dislike about AdRoll?** No issues with AdRoll yet, we the tool has been simple and results are clear **What problems is AdRoll solving and how is that benefiting you?** We are unable to retargeting due to industry in Google Ads, so the retargeting options and lack of high-spend minimums allows us to implement the necessary campaigns. We've since expanded because the tool is so easy to use. ### 11. AdRoll CTV Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jake G. | PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about AdRoll?** The dedicated support team is relatively on the ball and always there for assistance and resolutions. The platform is easy to navigate and execute campaigns, although the dedicated design feature is a massive bonus. **What do you dislike about AdRoll?** The downfall of the design features is that certain timelines and deadlines are not executed on time, or a little bit late. **What problems is AdRoll solving and how is that benefiting you?** It is allowing us to have a presence across an entire advertising ecosystem, allowing our brand and ads to extend beyond just social media and search, allowing our customers to have additional touchpoints across their purchase journeys. ### 12. Easy Setup and Powerful Contextual Targeting for Banner Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** The ease of setup and use, along with the contextual targeting, really stands out to me. I find it very helpful and useful to be able to select broad categories and/or specific on-page keywords for banner ads displaying. **What do you dislike about AdRoll?** Nothing major to flag, but it would be helpful if you added more categories for contextual targeting. **What problems is AdRoll solving and how is that benefiting you?** Escaping social media ads and focusing instead on evergreen ads/campaigns that require minimal setup and maintenance. ### 13. Easy Campaign Building and Audience Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** Easy to build out campaigns and segment audiences **What do you dislike about AdRoll?** Cannot segment frequency of impressions per user for each ad set, it is only campaign level **What problems is AdRoll solving and how is that benefiting you?** Staying in front of our prospects and clients. **Official Response from Julia Engberts:** > Hi there, We are thrilled to hear that AdRoll is making it easy for your team to build campaigns, segment audiences, and successfully stay in front of your prospects and clients. We also really appreciate your specific feedback regarding frequency capping. Wanting to control the frequency of impressions at the individual ad set level — rather than just the campaign level — is a fantastic callout for granular campaign optimization. I am passing this feature request directly to our product and engineering teams as they work on future platform updates. Thanks again for taking the time to write us a review! ### 14. Remarkable ROAS and Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica R. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about AdRoll?** I see a nice, strong ROAS on retargeting ads with AdRoll, which is the best of all platforms. I also like the service level, as our rep is amazing. The initial setup was very easy thanks to the great reps, who are the best of all platforms. **What do you dislike about AdRoll?** n/a **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for client remarketing and prospecting. We see a nice strong ROAS on retargeting ads, the best of all platforms. ### 15. Easy to Use with Great Support, but Onboarding Needs More Training **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan T. | Digital Marketing Specialist (Senior, Enterprise Portfolio), Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll?** Support. Ease of use. New features added regularly. **What do you dislike about AdRoll?** Better onboarding. More training when first starting to use the platform. **What problems is AdRoll solving and how is that benefiting you?** Frees up time with the hands-on support from our AdRoll rep. Knowledgeable team. ### 16. Easy Ad Platform for Beginners That Provides a Unique Service **Rating:** 4.0/5.0 stars **Reviewed by:** Kathryn A. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I like that Ad Roll is very straightforward. Other ad platforms (such as Google) make the process a bit challenging for beginners, but I truly believe anyone could pick up Ad Roll fairly easily, even if they've never done digital marketing before. **What do you dislike about AdRoll?** It doesn't have as many reporting metrics as Google, nor is the reporting as detailed. **What problems is AdRoll solving and how is that benefiting you?** Google itself does not have a retargeting platform in their suite so this allows us to utilize retargeting. ### 17. Responsive, Professional Support—A Solid Experience Overall **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** The support we receive. Very responsive, professional and knowledgeable. **What do you dislike about AdRoll?** Nothing in specific. Nonetheless, as each advertiser is different, it would be great to find ways to customise setups as per the needs of each advertiser. In addition, more visibility into competitors and benchmarks would be helpful **What problems is AdRoll solving and how is that benefiting you?** In a highly regulated vertical like financial products, Adroll allows us to advertise globally whereas other advertising platforms do not. ### 18. Exceptional ROAS and Service: AdRoll Sets the Benchmark for Performance Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jose G. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about AdRoll?** AdRoll strikes an impressive balance across all the key pillars of a high-performing ad platform: ease of use, robust feature set, and best-in-class customer support. From day one, the implementation process was seamless, and the interface has remained intuitive for our team to manage day-to-day. From a performance standpoint, we’ve achieved a 6.4x overall ROAS and maintained a $7 AUD CTV CPM, with six verified conversions, outperforming several other platforms we've tested at Motor Culture Australia. Its features are practical and well-integrated, supporting both our retargeting and acquisition strategies efficiently. What truly sets AdRoll apart, however, is the level of customer support. It’s by far the most attentive and strategic we've experienced. The team is responsive, proactive, and invested in our success, not just providing answers, but helping us scale intelligently. We use AdRoll frequently in our paid media mix, and it continues to deliver with consistency and clarity. **What do you dislike about AdRoll?** While AdRoll has delivered strong performance and ease of integration, the reporting dashboard could benefit from deeper customisation options. For power users, the ability to segment data more granularly, adjust attribution windows, and compare cross-platform insights would enhance its strategic value. Additionally, while campaign setup was easy and intuitive, the initial optimisation period took slightly longer than expected. However, once the campaigns stabilised, the return on investment more than justified the ramp-up. Overall, these are relatively minor considerations when weighed against the platform’s strength in usability, support, and performance. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping us solve two critical challenges in our marketing ecosystem: re-engaging non-converting users and maintaining consistent brand visibility across the funnel. Before AdRoll, there was a clear gap in our mid-funnel strategy. Users were dropping off after initial interest, and retargeting through other platforms was either cost-prohibitive or lacked flexibility. AdRoll filled that gap by offering efficient retargeting capabilities and CTV placements that are both cost-effective and easy to implement. With a $7 AUD CTV CPM and a 6.4x ROAS, we’re now able to recapture attention and drive conversions at scale. The platform also simplifies execution and integration. It plugs in effortlessly with our broader media stack, reducing friction across campaign deployment, tracking, and optimisation. Combined with world-class customer support, AdRoll has allowed us to focus more on strategy and less on platform troubleshooting, ultimately boosting efficiency and driving better results. ### 19. Good Targeting and Reach Beyond the Big Players **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll?** It's great to have an advertising option other than the big guys. AdRoll gives me excellent targeting options to find new audiences that aren't familiar with our brand. Setup was relatively simple and easy to integrate via Segment. **What do you dislike about AdRoll?** I'd love to have better reporting. Even when spending thousands a month with AdRoll, they require an upgrade to tie in analytics from other platforms. I understand that if we want advanced analytics, but I just want to see high-level stats in the same place. **What problems is AdRoll solving and how is that benefiting you?** I wanted an alternative to Google for display ads and retargeting. Google is the one everyone turns to and it's always helpful to have alternative options. ### 20. Adroll Makes Retargeting Website Visitors Easy and Effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** Adroll has been great for retargeting website visitors, so we can keep our brand top-of-mind **What do you dislike about AdRoll?** It has gotten trickier to target specific individuals, though this may be due to new web restrictions vs. an Adroll issue **What problems is AdRoll solving and how is that benefiting you?** Adroll has helped us get in front of our web visitors after they're done on our website, so we remain relevant as they move through our prospect lifecycle stages ### 21. Great platform to run and manage global ad campaigns at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about AdRoll?** Adroll was pivotal in helping us launch a global brand awareness campaign earlier this year. We ran across CTV and display placements where we were able to reach our audience and penetrate new audiences. The team was extremely supportive in helping to set up audiences, advise on budget pacing/campaign planning and reporting on key metrics. They consistently provided great recommendations for campaign optimizations. Over the course of the campaign, we tweaked our targeting and creative mix to ensure our key KPI's were met. Overall a great platform to use. **What do you dislike about AdRoll?** Would love more visibility on brand awareness metrics, like Reach. Reporting could be more streamlined and readily available. **What problems is AdRoll solving and how is that benefiting you?** Adroll helps us keep all our programmatic display efforts in one place, making it easy to control targeting, impression caps, and ad formats. **Official Response from Kayleigh Magistre:** > Thank you for sharing your experience with AdRoll! We're so glad to hear that our platform has played a key role in the success of your global brand awareness campaign. Our team works hard to provide meaningful support and recommendations for campaign optimizations, and we're thrilled that it has been beneficial for you. Your feedback on wanting more visibility on brand awareness metrics and streamlined reporting is also greatly appreciated. We are constantly working to improve our services, and your input is valuable in helping us better meet the needs of our customers. Thank you again for your wonderful feedback! ### 22. Easy Campaign Creation, but Conversion Reporting Needs to Be Clearer **Rating:** 2.5/5.0 stars **Reviewed by:** Erin D. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2026 **What do you like best about AdRoll?** It's easy to create campaigns and review the campaign analytics **What do you dislike about AdRoll?** I wish the reporting was more straightforward regarding conversions **What problems is AdRoll solving and how is that benefiting you?** Adroll is running retargeting ads for us ### 23. Effortless Setup, But Lacks Dynamic UTM Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Cannon C. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like AdRoll because of its ease of use and its ability to create robust audiences. The initial setup was easy, which was a plus for me. **What do you dislike about AdRoll?** AdRoll does not have dynamic UTMs that I want to be able to use for tracking. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for geotargeting with Experian data, which hones in on my targeting for a good connected TV experience. ### 24. Easily Launch Remarketing Display Ads with Custom Audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Avais G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about AdRoll?** Easily launch remarketing display ads with custom audiences **What do you dislike about AdRoll?** Audience Management could be improved with cleaner definitions **What problems is AdRoll solving and how is that benefiting you?** Targeting web visitors **Official Response from Kayleigh Magistre:** > Hi Avais! Thank you so much for sharing your feedback with us! We're thrilled to hear that you find it easy to launch display ads with custom audiences using AdRoll. We appreciate your input on audience management and will definitely take your suggestion into consideration for future improvements. Ensuring a seamless experience for our users is our top priority, and your insights help us in achieving that goal. If you have any more suggestions or need assistance with anything else, please feel free to reach out to your account management team or customer support. We're here to help and are committed to providing you with the best possible experience! ### 25. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan W. | Paid Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The retargeting capabilites are top tier! The platform is so easy to use and to see everything **What do you dislike about AdRoll?** Nothing! Adroll is an amazing platform. They know how to make it work **What problems is AdRoll solving and how is that benefiting you?** Retargeting efforts for my ecomm clients - it generates a ton of attributed revenue for me! ### 26. Reliable Retargeting and Cross-Channel Ads with Clear Performance Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** AdRoll is a reliable platform for retargeting and cross-channel advertising. It helps us stay top of mind with high-intent users across web and social, and the reporting provides clear visibility into performance. Overall, it’s a useful tool for supporting awareness and conversion-focused campaigns. **What do you dislike about AdRoll?** So far, all good, no downside about adroll. **What problems is AdRoll solving and how is that benefiting you?** Retargeting high-intent users and dynamic retargeting. ### 27. Exceptionally User-Friendly and Perfect for Independent Campaign Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** It is very user-friendly, making it simple for anyone who wants to set up campaigns independently. Customer service was great with helping with campaigns, and recommendations. **What do you dislike about AdRoll?** I would like to use connected TV and have noticed the current spend levels. I really wish there were more affordable options available. **What problems is AdRoll solving and how is that benefiting you?** Easy way to set up retargeting, and look alike campaigns from our website, for dual purposes of retargeting existing users, and reaching customer similar to those who visit our website. We do not want to outsource to an agency this provides me the ability to implement these in a cost effective way. ### 28. The best platform for your marketing spend **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about AdRoll?** One of the primary advantages of AdRoll is its ease of use. The platform offers a user-friendly interface that allows businesses to quickly set up, manage and monitor their ad campaigns. AdRoll supports a wide range of ad formats, including display ads, social media ads, and email marketing, which makes it a versatile tool for reaching customers across multiple channels. **What do you dislike about AdRoll?** Honestly, I like everything about it. If I could use a magic wand, I would make the following changes: 1) Do not authorize payment for a campaign; a few clients freak out when they see it authorize 2) Have more 3rd party data options and a more bottomless option of contextual targets 3) Have the ability to prioritize what conversion events a campaign would optimize for 4) Have a way to duplicate a campaign **What problems is AdRoll solving and how is that benefiting you?** It helps me target customers effectively through traditional banner ads. Going direct to Google is an option, but AdRoll does a better job of ensuring your banners are in front of the right users now. **Official Response from Steph Abe:** > Kevin, thank you for sharing your feedback! Not only does doing so help others evaluate if AdRoll is the right solution help them with their marketing and advertising challenges, but it also helps us create a product roadmap and customer experience that helps you to better serve your clients. 1) That is completely understandable. As with some financial institutions, authorization charges can alarmingly look like actual charges. Rest assured that your clients aren't actually being charged with payment authorizations. I've linked a help center article that may be handy to share with concerned clients. 2, 3 & 4) Noted and shared internally with feature PMs! We have some exciting things in the product roadmap that based off of your feedback, I think you'll enjoy. Stay tuned! ### 29. Powerful Reach, Needs Better Bidding **Rating:** 4.0/5.0 stars **Reviewed by:** Gregory D. **Reviewed Date:** February 05, 2026 **What do you like best about AdRoll?** I find it interesting to see where else our users or web visitors go. It helps us find other places where we can engage them online. **What do you dislike about AdRoll?** The bidding process. **What problems is AdRoll solving and how is that benefiting you?** AdRoll allows us to reach people after they have left our site, helping us find other places to engage them online. **Official Response from Kayleigh Magistre:** > Hi Gregory! Thank you so much for taking the time to leave us a review. It's great to hear that you find our product and services beneficial for your business, and that you're able to better engage with your customers as a result. We hear you about the bidding process--I am attaching a resource which I hope you might find helpful in any struggles you are having. We are constantly working to improve our processes to better serve our customers, and your feedback is incredibly valuable to us. If you encounter any other problems, please do not hesitate to reach out to your account management team or customer support. Thank you again for your feedback! ### 30. A+ Retargeting Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about AdRoll?** AdRoll makes it easy to set up ad campaigns and target appropriate audiences across multiple advertising channels. Their interface is easy to use, and their customer service is top notch. **What do you dislike about AdRoll?** AdRoll can feel expensive for smaller accounts, especially when ROI is inconsistent. Understandable that performance can vary by industry and setup, but it would be helpful if there were more tools or guidance tailored to smaller advertisers to help improve return. **What problems is AdRoll solving and how is that benefiting you?** One thing we really value about AdRoll is its ability to keep our brand in front of warm leads who didn’t convert right away. That kind of retargeting visibility is key for our sales cycle, especially since some leads take longer to decide. ### 31. Great Interface, Helpful Support, and Strong Measurement Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** The interface of the platform, customer support and the cross-channel makes AdRoll a great platform **What do you dislike about AdRoll?** When it comes to CTV, we would like AdRoll to add more publishers into their inventory **What problems is AdRoll solving and how is that benefiting you?** We have seen great improvements in regards to measurement, with assisted conversions and cross channel reports ### 32. Powerful Retargeting Platform That Delivers Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about AdRoll?** What I like best about AdRoll is how effortlessly it helps manage campaigns across multiple channels in one place. The retargeting features are powerful and really help boost conversions. I also appreciate how smoothly it connects with tools like Shopify and HubSpot, making marketing automation much easier. **What do you dislike about AdRoll?** Sometimes the reporting dashboard feels a bit complex, and it takes time to find specific performance insights. The pricing can also feel a little high for smaller budgets. Other than that, the platform works well once you get familiar with it. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me reconnect with visitors who didn’t convert on the first visit, which has significantly improved my campaign ROI. It also simplifies managing ads across channels like web, social, and email from one place. Overall, it saves time and ensures my marketing efforts stay consistent and data-driven. ### 33. Easy-to-use interface, could be more robust **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll?** I appreciate the easy interface, it's user friendly **What do you dislike about AdRoll?** Not as robust as Google Ads or other consoles; hate the time zone being in GMT; not as many levers to pull **What problems is AdRoll solving and how is that benefiting you?** We needed a way to easily retarget our website traffic ### 34. Easy Integration, Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Erin M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2025 **What do you like best about AdRoll?** I love how easy it is to integrate AdRoll with HubSpot, which was a key factor in my initial decision to use it. The team is incredibly helpful, making the setup process smooth. As a small team, AdRoll enables us to run scalable, targeted digital display advertising without data loss. I find the website traffic insights, contact list matching, and advertising capabilities extremely useful. **What do you dislike about AdRoll?** I think sometimes the ad library could be better. **What problems is AdRoll solving and how is that benefiting you?** AdRoll allows my small team to run digital display advertising effectively by targeting specific leads, integrating seamlessly with our CRM to prevent data loss, and providing scalability. ### 35. Excellent Conversion Tracking, Powerful Custom Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Nick D. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2025 **What do you like best about AdRoll?** The ability to capture view through conversions compared to GDN. **What do you dislike about AdRoll?** Their internal analytics and dashboard are not that user friendly, we've created custom reports via the API though which is a huge plus! **What problems is AdRoll solving and how is that benefiting you?** Effectively reaching visitors again on a large scale. ### 36. Easy and Cost-Effective Way to Reach My Audience **Rating:** 4.5/5.0 stars **Reviewed by:** J H. | Franchise Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Ad roll is an easy and cost effective way for me to resent my ad to my target audience **What do you dislike about AdRoll?** The interface can be a bit challenging. I wish it was more for a novice. **What problems is AdRoll solving and how is that benefiting you?** Presenting our service to a new audience ### 37. Scaling Our Brand with AdRoll's CTV Solution **Rating:** 5.0/5.0 stars **Reviewed by:** kris i. | Digital Marketing/E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The most significant advantage is how AdRoll demystifies CTV advertising. The process of uploading our video creative, defining our audience, and setting a budget was as straightforward as running a social media ad. It removed the traditional barriers to entry for TV. **What do you dislike about AdRoll?** The layout feels outdated, but that's just preference. I'd love to see a dark mode feature! **What problems is AdRoll solving and how is that benefiting you?** I can now compete with big brands on the biggest screen in the house. This levels the playing field and allows me to build brand prestige and reach customers in a high-impact, lean-back environment that was previously inaccessible. ### 38. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Phumlani N. | Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about AdRoll?** I love that is a multi-service platform where you can run your ads on adroll and also on Meta. **What do you dislike about AdRoll?** Nothing I can point out at the moment as it has been a good platform so far. **What problems is AdRoll solving and how is that benefiting you?** There are a lot of changes within the platform and the new updates are going to benefit the advertisers ### 39. AdRoll is the a great platform for retargeting and programmatic display ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2025 **What do you like best about AdRoll?** They manage the campaigns for us. They support with designs - static and dynamic. They do campaigns in languages for us - Cross-channel advertising and also web retargeting, and Programmatic Display Ads. They have an excellent support team, and we see conversions coming from AdRoll. **What do you dislike about AdRoll?** Sometimes it can be overwhelming. Too many options, too many files and sizes. It tends to be messy sometimes. **What problems is AdRoll solving and how is that benefiting you?** It's another platform we use for distribution, but everything is done by AdRoll. It saves us bandwidth. And it also natively syncs with HubSpot which is great. ### 40. Most effective digital advertising tool around **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about AdRoll?** What I like best about AdRoll is how easy it is to use while still being highly effective. The platform makes campaign setup and management straightforward, and you can clearly see real results from your ads rather than wasting spend on bots or spam. It’s simple, reliable, and delivers measurable impact. **What do you dislike about AdRoll?** What I like least is how the platform details ad specs—it could be presented in a cleaner, more streamlined way. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves my challenge of retargeting ads and reaching new audiences by making it simple to re-engage visitors who didn’t convert and by easily creating lookalike audiences. This allows me to extend my reach to people similar to my best customers while keeping my campaigns efficient and effective. It saves time, removes complexity, and ensures I’m connecting with the right audiences. ### 41. Needs More Control Over Major Ad Platforms **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Single platform for multiple display ads. **What do you dislike about AdRoll?** No major control on Important platforms like google ads and meta ads etc. **What problems is AdRoll solving and how is that benefiting you?** Better reach on Display network for Remarketing. ### 42. Adroll Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about AdRoll?** We have been using AdRoll for our retargeting campaigns over the past few years, and the platform has consistently exceeded our expectations. The user interface is straightforward and makes it easy to implement updates. Integrating AdRoll with our clients' ecommerce platforms was also a smooth and simple process. Our agency customer support has been top notch. **What do you dislike about AdRoll?** While Adroll offers a range of tools, creating dynamic ads is still a limited feature. **What problems is AdRoll solving and how is that benefiting you?** AdRoll uniquely enables us to remarket religious products, a capability unavailable with other tools. ### 43. Best service EVER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about AdRoll?** The platform is super easy to use – everything is clearly structured and intuitive. What really stands out is the excellent support: whenever I had questions, I got quick and helpful responses. You truly feel well taken care of. **What do you dislike about AdRoll?** So far, I haven’t found anything I dislike. The platform works reliably, is easy to navigate, and the customer support is outstanding. If I had to mention something, maybe a few more automation features would be nice – but that’s just a minor suggestion. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me manage and optimize digital advertising campaigns across different platforms in one place. It simplifies retargeting, improves ad performance tracking, and saves a lot of time through automation. This allows me to focus more on strategy and less on manual setup. I’ve seen better engagement and ROI since using AdRoll. **Official Response from Steph Abe:** > We're thrilled to hear you've had such a positive experience with our technology and team! Your wish to add more automation, is our command. We're launching the AdRoll AI Assistant which makes doing campaign creation, measurement, reporting, and optimization tasks in the platform much more of a breeze. We have a long history of AI, as within the AdRoll platform is BidIQ (our real-time bidding and optimization engine) and InIQ (our audience and insights segmentation engine) -- both which are powered by extremely rich data from our 16 years of advertising history to make well-informed predictions that lead to impressive results for our customers like you. I've linked to our help center article on getting started with the AdRoll AI Assistant if you want to learn more. We're thrilled to continue advertising AI innovation ahead, and deeply appreciate you being with us on this journey with us. Thanks again for your great review! -Steph A. ### 44. AdRoll: Solid Retargeting with Room to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Franco A. | Head of Marketing and Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about AdRoll?** Retargeting capabilities – AdRoll made a name for itself with strong retargeting across web and social platforms. If you're chasing abandoned carts or lost visitors, it's decent. Cross-channel marketing – It lets you manage display ads, email, and social campaigns from one place, which sounds efficient. In practice, it's only as good as your ability to set it all up correctly. Ease of use – The interface is marketed as user-friendly. That doesn’t mean it's actually intuitive, just that it's simpler than managing multiple ad platforms separately. Customer support – Some users report decent help from support. Others say the exact opposite. It's hit or miss. Budget flexibility – You don't necessarily need a massive budget to get started, which is attractive to small businesses. **What do you dislike about AdRoll?** Platform limitations – While they claim to be all-in-one, it’s not as deep or flexible as native platforms like Meta Ads Manager or Google Ads. It can feel dumbed-down for the sake of "ease of use," which ends up limiting your control. **What problems is AdRoll solving and how is that benefiting you?** Visitor retargeting – It helps bring back users who bounced without converting, which is useful if your site gets decent traffic but poor follow-through. ### 45. Creative Customization Backed by Data-Driven Execution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** Creative customization and data-driven creative execution. **What do you dislike about AdRoll?** Ability to integrate with Google campaign manager360. **What problems is AdRoll solving and how is that benefiting you?** Data driven creative creation and execution. ### 46. Great platform to build brand awareness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about AdRoll?** Easy to use & see results. Love that our ads are placed on thousands of websites to keep our brand top of mind. **What do you dislike about AdRoll?** The tool hasn't worked 100% correctly in terms of running an animated gif. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping to keep our brand at the top of our customers' minds so that we can spend time on other tasks. **Official Response from Steph Abe:** > Thank you very much for sharing your input. I really enjoy learning that AdRoll is helping you build brand awareness. It's also great getting feedback on where we can improve. Thanks again for your review. ### 47. Excellent Service and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Pema L. | Head Of Development, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** They are good, The UI and all the features. **What do you dislike about AdRoll?** Nothing I liked everything kindly work more on the tracking part. **What problems is AdRoll solving and how is that benefiting you?** CTA ### 48. Best-in-Class for Native & Remarketing, Backed by Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** Best tool for Native and Remarketing, and the team at Adroll is fantastic in terms of Support and strategy. Especially, Divyanshi is helping me a lot. **What do you dislike about AdRoll?** Sometime not getting result as per expectation. **What problems is AdRoll solving and how is that benefiting you?** Adroll doing remarking and CTV for us which is difficult from our side to manage via Google ads. ### 49. Easy-to-Use Platform for Display Ads and Self-Serve Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** I feel that it is a very easy to use platform where you can easily get ad screenshots and get analytics in a self-serving manner. **What do you dislike about AdRoll?** There aren't really many downsides. I just feel the interface can be a bit more modern. **What problems is AdRoll solving and how is that benefiting you?** When I've used it, it helps to reach other audiences. ### 50. Adroll great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** The diverse and vast inventory of website where we can appear **What do you dislike about AdRoll?** I've found it hard to understand and use. Specially the recipes and the social media connections. **What problems is AdRoll solving and how is that benefiting you?** It began with a need to retarget the people who visited our website. A consultant of the company was using it and our CEO wanted us to do the same. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+06%3A51%3A23+-0500&secure%5Bsession_id%5D=2f363b4d-8735-413b-a8f4-26fd668c0f77&secure%5Btoken%5D=ae1f43563f735e625cc07b39ce7e1fe66872f7e391421031538d35c1685196d8&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (870 reviews)