I like how ActiveCampaign offers support from the beginning, which makes it easier to learn how to use the tool. The integration of AI is super useful for solving doubts, processes, and problems. Once I had an issue duplicating an automation and the AI helped me resolve it in minutes, something I hadn't been able to identify. I also appreciate the support, as they are quick to respond, whether with AI or a human advisor. This was very valuable to me at the start, when I felt a bit lost, but the guidance was like a 1:1 training that made the learning curve more agile. The day-to-day support and the scheduled onboarding support are excellent. Additionally, I find that the automations greatly help in client follow-up, improve the quality of leads, and optimize the sales process. Security is another important aspect, as from the access point they have verifications that keep my session and databases secure. Finally, ActiveCampaign helps me streamline processes and improve indicators, such as the open rate of follow-up emails and automations. Review collected by and hosted on G2.com.

Payments do not allow for immediate payment; the card is registered, and you have to wait until the charge is processed. It would be useful to add a 'pay now' button after entering the payment details, and a button to schedule the payment. It would also be good to have direct debit charge dates. Review collected by and hosted on G2.com.

What I like best about ActiveCampaign is its powerful automation capabilities. It makes it easy to create personalized customer journeys, automate follow ups, and manage email campaigns efficiently. The visual automation builder is intuitive and allows complex workflows to be created without much effort. I also like the CRM integration, which helps keep sales and marketing activities aligned in one platform. Review collected by and hosted on G2.com.

One thing I dislike about ActiveCampaign is that it can take some time for new users to learn all of its features. The platform offers a lot of functionality, which is great, but the learning curve can feel a bit steep initially. Some advanced reporting and automation setups may also require additional configuration. Review collected by and hosted on G2.com.

I have been using ActiveCampaign for more than 6 years, and what I like the most about it is how complete it is.

You have a very good CRM, complex automations (and automations inside automations too!), a thorough segmentation for your leads, AI, integrations with other platforms like Calendly, and many more.

They also have (for free) Masterclasses to learn more and good customer support as well. The interface is very intuitive and user-friendly. The price is fair enough considering everything you get.

I've had a very good experience with the performance and always recommend it whenever someone asks me which platform I use. Review collected by and hosted on G2.com.

I think there's nothing I don't like. I'm very content with what I can do, even with the cheapest plans. Review collected by and hosted on G2.com.

ActiveCampaign made it easier for us to handle marketing automation and lead management in one place without a steep learning curve. We originally migrated from Mailchimp after needing stronger automation and CRM functionality for more detailed customer journeys. The workflow builder has been one of the most useful features for our team, especially for campaigns triggered by form activity and page visits. CRM syncing has worked well, reporting is practical, and the Google Analytics integration gives us better insight into campaign engagement and website behavior. We have also used the AI features for content suggestions and subject line ideas, which help speed up campaign creation. Review collected by and hosted on G2.com.

As our automations became larger, the workspace started feeling harder to organize, especially with lots of tags, lists, and workflows running at the same time. Some integrations also needed extra setup through tools like Zapier when we wanted more customized workflows. Pricing was manageable early on, but costs increased noticeably once our contact lists scaled. Support was decent for common issues, although more technical questions sometimes took longer to resolve.

The AI features are useful for smaller tasks like content ideas, but they still feel limited compared to standalone AI platforms. Review collected by and hosted on G2.com.

I've been using ActiveCampaign for over four years now, and it’s easily one of the most user-friendly platforms out there. The drag-and-drop feature for creating new campaigns is incredibly intuitive, making it simple to design and launch campaigns in no time. Adding and subscribing clients to lists is also a breeze, which has significantly streamlined my workflow. Review collected by and hosted on G2.com.

If someone on any of our subscribed lists unsubscribes from one of the lists, it unsubscribes them from all of the lists. It's unfortunate when I have to manually go in and re-add them back to a list that they want to receive emails from. Review collected by and hosted on G2.com.

What I like most is that the UI/UX is very clear and easy to use. It also has one of the best automation systems out there—I use automations a lot, and this is by far the best one I’ve worked with. I also love the CRM management: the way it filters tags and organizes everything about each contact into columns makes it very straightforward and simple to manage. Review collected by and hosted on G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Review collected by and hosted on G2.com.

Overall, the user experience and layout are good. The automations are great and easy to use, and it’s simple to create campaigns and contact groups. There are also a lot of integrations available, which makes it even more convenient. Review collected by and hosted on G2.com.

It would be great to have the option to attach files (for example, PDF files) to forms. Customer support works really well, but only in English (as far as I know). I’m also not a big fan of all the AI stuff, mostly because AC doesn’t support our languages. Review collected by and hosted on G2.com.

With ActiveCampaign’s Pro plan, I can use conditional content to customize email copy based on each subscriber’s status, such as whether they’ve purchased a specific product. For example, when I send a newsletter, I add a postscript (P.S.) that promotes a product only to subscribers who haven’t bought it yet. I haven’t found another email marketing platform that gives me this same level of flexibility.

On top of that, ActiveCampaign offers advanced segmentation. I can group subscribers by things like how often they open emails or whether they have certain tags, and then send messaging tailored to each segment. Another big plus is its native integrations with many third-party tools, which further expands what I can do with the platform.

Overall, for these reasons, I really enjoy using ActiveCampaign. Review collected by and hosted on G2.com.

The site loads slowly, and the pricing is higher than what competitors offer. Review collected by and hosted on G2.com.

After four years of running ActiveCampaign for both our agency and our clients, the automation builder is still the standout. The visual workflow editor makes it easy to map out multi-step nurture sequences, behavioral triggers, and conditional logic without needing a developer. The UI strikes a rare balance — powerful enough for complex CRM automations, but clean enough that a new team member can get productive in a day or two. Native integrations with WordPress, Meta, and our form builders have saved us countless hours, and the performance has been rock solid even when we're pushing larger sends for clients. Review collected by and hosted on G2.com.

Pricing scales aggressively once you cross contact tiers, which can make it a harder sell for small service-based clients just getting started. The reporting dashboards are functional but feel a step behind competitors — exporting campaign data for client-facing reports usually means pulling into a separate tool. A few of the newer AI features felt more like add-ons than deeply integrated capabilities at launch, though they've improved. Onboarding for clients new to email marketing also has a learning curve; we typically build a custom guide to bridge it. Review collected by and hosted on G2.com.

I bridge the gap between business requirements and technical execution and activecampaign makes it easier for me than most marketing automation tools i have worked with. It lets me builds very granular audiences using a mix of tags, custom fields, behaviors and site tracking data. From a solutions perspective, this is huge because it means i can personalize messaging at scale without hacking multiple tools. Navigation across the platform is mostly intuitive. core areas like campaigns, automations, contacts and deals are clearly separated and i learn where things live, jumping between tasks is fast. Review collected by and hosted on G2.com.

Activecampaign delivers a lot of value for the cost when i consider that it combines email marketing, automation, segmentation, basic CRM and integrations in a single platform. That said, when i look at the ROI, the downsides are relatively small. Review collected by and hosted on G2.com.