# CDP Agent Reviews **Vendor:** Uniphore **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.1/5.0 **Total Reviews:** 45 ## About CDP Agent ActionIQ by Uniphore is a new kind of customer data platform for enterprise brands, giving marketers easy and secure ways to activate data anywhere in the customer experience. ActionIQ’s unique composable architecture means data can stay securely where it lives, and marketing teams only use the tools they need. ActionIQ recently joined Uniphore to bring native AI capabilities to the CDP — bridging the gap between data, AI and CX. ActionIQ helps dozens of G2K companies across financial services, media, retail, B2B-Tech, and Travel Hospitality to help grow customer acquisition and retention. ## CDP Agent Reviews ### 1. Great partnership, transparent roadmap, accessible leadership. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about CDP Agent?** The entire org is very transparent, and collaborative, and leadership is accessible to our team for guidance & to understand the "art of the possible". SMEs are easily accessible through our account team when we need their insights, both as a reactive ask from our team, and as proactive recommendation from the account team. **What do you dislike about CDP Agent?** Wouldn't say "like least" but with new features that we implemented, some more growing pains on both sides as we figure out how to implement, but collaborative approach to the solution. **What problems is CDP Agent solving and how is that benefiting you?** Enabling orchestration across channels, identity resolution, onsite 1:1 personalization, democratizing capabilities through evolving operating model. ### 2. Valuable CDP with great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Jenna P. | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about CDP Agent?** ActionIQ has a wonderful team of experts that not only know their product like the back of their hand but also take the time to understand your business goals and how their platform can help you achieve. They are proactive with bringing new ideas and developing roadmap for key initiatives to accomplish to keep the entire organization accountable. In addition, their reps are wonderful at training and providing the resources needed to get those using up to speed. The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale. **What do you dislike about CDP Agent?** Reporting capabilities and the need to incorporate SQL in some instances of the audience generation process. **What problems is CDP Agent solving and how is that benefiting you?** Acition IQ helps our business organize on first party data, site activity, generate customer journeys for retargeting and reach these users through our digital platforms. ### 3. AIQ platform is good but has room to grow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about CDP Agent?** ActionIQ is a great tool for storing our customer data and making it usable for campaign segmentation. I think in general it is set up in a way that makes sense, with all the different tabs clearly providing different activities you can do. There are many out of the box integrations which makes it very easy to continue making this the home for all of our data. The support team that I work with is lovely, always available, and have great problem-solving "can-do" attitudes. **What do you dislike about CDP Agent?** I dislike that attributes have to be written in SQL and I think it adds an unnecessary layer of complexity to the platform. I wish that you could just drag and drop fields like other simpler platforms, like Eloqua for example. I think there are often platform limitations and it seems like the kinks are still being worked through. There are often platform failures and unfortunately there doesn't seem to be a way to mass pass/unpause when these errors occur. **What problems is CDP Agent solving and how is that benefiting you?** It stores all of our data in one place from different sources like purchases, site activity, app activity, permissions, etc. It's great to have it all live in one place and gives us the ability to create robust segments using a breadth of data points. It also allows us to actually execute campaigns using features like journeys and audience activations. ### 4. A brilliant Customer Data Platform with refined data models **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2023 **What do you like best about CDP Agent?** ActionIQ's biggest strength is its highly refined data modules and the high amount of composability it offers. Data ingestion and the resultant analytics are spot on and the integrations on offer especially with data warehouses are plentiful. **What do you dislike about CDP Agent?** They need to improve their campaign delivery features. They promised to introduce generative AI features for prompt-based profile building but that has been significantly delayed. **What problems is CDP Agent solving and how is that benefiting you?** We were looking for a CDP that could connect with our existing data warehouse solution to create customer profiles for targeting. ActionIQ has been servicing us very well for that purpose. ### 5. AIQ Review **Rating:** 3.5/5.0 stars **Reviewed by:** Ramsha A. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2022 **What do you like best about CDP Agent?** The easy user interface empowers even the least technical business user to utilize and leverage the platform. As I often collaborate with marketers to use the platform and build out audiences, the fact that AIQ has a very seamless UI/UX ensures that they are effectively able to use the platform and it doesn't instill that daunting sentiment that oftentimes a more technical heavy platform would. **What do you dislike about CDP Agent?** The inability to have visibility into a lot of success/failure metrics. For example, when we enable a campaign/journey through AIQ - we would like to know how successful that campaign or journey was. **Recommendations to others considering CDP Agent:** The best way to become familiar with the tool is by diving straight in and playing around with its features and various tools. I think there are a multitude of capabilities that can be leveraged through AIQ if a user knows how to effectively implement them **What problems is CDP Agent solving and how is that benefiting you?** Within NMG we are currently trying to enable more personalized journeys and campaigns to reach a more refined list of users in a more specialized way to ultimately improve the overall user experience of our marketing methods. The benefit of having AIQ is that it serves as a helpful tool to house the personalization data that can then be leveraged by our business users ### 6. AIQ offers a frictionless and intuitive integration pattern for Data Engineers **Rating:** 4.5/5.0 stars **Reviewed by:** Alexei N. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2021 **What do you like best about CDP Agent?** From the Data Engineering perspective our company was able to load millions of customer records into Action IQ from a variety of structured and semi-structured data sources in a matter of days. Prior to using AIQ, we had various data silos sitting across our Postgres, Hive and S3 data lake stores and each silo had its own access and integration patterns. AIQ provided a platform with which we could simply and intuitively integrate data from all of these various services. We simply pulled Parquet file snapshots from each of the sources on a daily basis into a shared S3 location and let AIQ do the rest. Since the data ingestion process into AIQ is mostly the same for each disparate data source, we wrote a simple ETL job in PySpark and were able to reuse the same script for all 5 of our distinct data sources. **What do you dislike about CDP Agent?** It was easy enough to pass data (in Parquet format) over to a shared S3 location for AIQ to pick up but, we lost some visibility into the general CDP integration process after this data was passed over. We needed some assistance initially from the AIQ engineering team to verify that the data we were sending over was being joined and upserted in their platform as expected. The AIQ engineers who assisted us were very knowledgeable about the inner workings of their integration platform and the data verification process (from our load to their ingest) went pretty smoothly after the initial round of technical debriefing. **What problems is CDP Agent solving and how is that benefiting you?** Action IQ offered us a single platform to collect millions of customer records from several of our siloed data sources and to combine those records in a meaningful and actionable way (from the marketing perspective). It would have taken our company several years to create an AIQ-type platform of our own so, letting a proven CDP vendor do that work for us made a lot of sense. After setting up the initial pipeline of batch loads from our data stores into AIQ's shared ingest location, I haven't had to do any work to maintain or alter those pipelines. As a result of this frictionless integration, I now have more time to work on challenging and value-driven data engineering problems that don't involve the automated transfer of customer data to a third party vendor. ### 7. AIQ Review **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about CDP Agent?** Ability to copy previous audiences and flights for future activities. **What do you dislike about CDP Agent?** The flight process is bulky. There are too many steps to get something done. Also, I wouldn't say I like getting a pushback whenever we would like a change or improvement. It is apparent that AIQ is not looking to customize this tool for their clients. In addition, I do not like when a change is made without the ability to test it first. They never made a staging environment available for us to test functionality prior to promoting it to a live environment. AIQ does not have the ability to provide email notifications when a file is uploaded and that would be helpful. **What problems is CDP Agent solving and how is that benefiting you?** I am a user of the tool, we have a project manager who works with AIQ on problem solving. **Official Response from George Phipps:** > Thanks for taking the time to review ActionIQ! We’re grateful you shared your experience and pleased to learn that you’re enjoying some capabilities of the platform. We’re sorry to hear about your experience with Flight Plans. Hundreds of users rely on our Flight Plans feature every day, and it’s important to us that its usability is optimized for you. We encourage you to reach out to your Customer Success Manager and schedule a UX feedback session, which will help us to incorporate your feedback as our design team continually innovates on ActionIQ’s user interface. We also encourage you to join our product webinars where our product management team reviews upcoming features and takes input from our customer community on new, existing and upcoming product developments. Thanks again for your review and please don’t hesitate to continue sharing your feedback on how ActionIQ can better serve your needs. ### 8. Great for audience segmentation, automation, and exploration. Excellent customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2021 **What do you like best about CDP Agent?** ActionIQ has helped us reduce strain on our analytics team by allowing our marketers to create their own audiences with a simple, intuitive UI. We began using the platform in 2019 and have increased our usage every quarter not only with more marketing teams, but also with more advanced features and variables. ActionIQ has proven more than capable of handling our customer journeys, personalization, and advanced segmentation. Their support team is world-class and genuinely care for our business and align themselves with our company and team goals. Their engineers are constantly at work to improve their already-excellent platform which gives us things to look forward to each quarter. **What do you dislike about CDP Agent?** Reporting is a bit limited, however they are aware of this and are honest and up front about it. They are working on improving reporting and dashboarding and are considerate of feedback. **What problems is CDP Agent solving and how is that benefiting you?** We've achieved several unique problems with ActionIQ including but not limited to: 1. Automatically target new registrants, existing/active users, and lapsed users through journeys 2. Join many tables in one interface to segment and target users, such as content, engagement, and feature usage 3. Quickly measure overlap between audiences and view variable distributions within audiences 4. Reach users through various paid and/or organic channels through both custom campaigns and journeys ### 9. AIQ has expanded our personalization capabilities & enabled us to build out our lifecycle strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about CDP Agent?** AIQ's user-friendly interface makes it easy to quickly begin getting insights on your audiences and develop segments from the get-go. The Journeys tool has been invaluable for us, allowing us to launch several automated tests and campaigns with ease. Launching these with just our prior tools would have been unimaginable and have taken much more resources. To see the tool improve year-over-year has also been fantastic. The fact that you can now connect journeys and adjust how often someone can re-enter a journey shows that the product is being improved with the marketer in mind. **What do you dislike about CDP Agent?** AIQ houses so much useful data, and more robust dashboard/visualization features would add immense value to the platform. Although you can track audiences over time, see audience overlaps, and view variable distributions, there are not many options past that. The dashboards are a little limiting in that you can't see all the raw data points or export the data to be used off the platform. **What problems is CDP Agent solving and how is that benefiting you?** AIQ has made self-serve personalization possible. Prior to using AIQ, our marketing team had to request personalized data for campaigns from an analyst. Now, after importing this data into AIQ, we can easily execute these personalized campaigns ourselves without the need for an analyst to run SQL. ### 10. Good CDP with lots of functionality available **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about CDP Agent?** There's a lot of things available to do in AIQ - you can create segments, journeys, or one off activations all in one platform. **What do you dislike about CDP Agent?** In comparison to other systems I've used, I don't find AIQ to be as user friendly. It requires some knowledge of SQL and isn't necessarily the most intuitive experience. **What problems is CDP Agent solving and how is that benefiting you?** We are creating segments for our various brands. It's nice to have all the different brands in one system, so we can have a holistic view of a user all in one platform. ### 11. Great Omni-Channel Tool, great for segmentation, automation and Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about CDP Agent?** ActionIQ has helped us create our audiences with a simple, intuitive UI. The tool is user-friendly, and even a non-technical person can quickly build variables. The ActionIQ Team is very accommodating; they are always open to suggestions and are very responsive to any issues we bring to their attention. **What do you dislike about CDP Agent?** Reporting is a bit limited; they are working on adding this functionality and are open to feedback. **What problems is CDP Agent solving and how is that benefiting you?** Our company has multiple data sources and touchpoints; we needed a platform to consolidate this data to have a holistic view. With ActionIQ's person-match technology, we can merge numerous records for customers into a single one to market to and draw actionable insight. Another significant win is Omni-channel marketing and targeting, which is made easy from this platform. ### 12. Great CDP with excellent customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about CDP Agent?** ActionIQ engagement managers actively engage with our organization to understand our business use cases and provide solutions for those use cases using the ActionIQ platform. It's great having representatives who are fully engaged with our team. **What do you dislike about CDP Agent?** The ActionIQ should provide more self-serve features such as the export configurations that the ActionIQ team has access to, as well as provide more error handling details for export errors. **What problems is CDP Agent solving and how is that benefiting you?** Action IQ provides an interface for audience segmentation and allows our business to activate the audiences across multiple activation channels. ### 13. The great flexible Customer Data Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about CDP Agent?** This nice to use platform for orchestrating journeys and ingestion many data sources on a scale. I also like its user-friendly interface and the ability Action IQ team to resolve tasks with quick response. **What do you dislike about CDP Agent?** Sometimes it takes time when doing export. **What problems is CDP Agent solving and how is that benefiting you?** ActionIQ helps us in data orchestration for our business purposes ### 14. Easy and Intuitive CDP! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about CDP Agent?** I love how easy it is to map journeys and focus on customer personalization within the platform. Awesome tool for segmentation/audience creation. Clean UI. **What do you dislike about CDP Agent?** It would be great to be able to get more dashboarding/reporting within the platform. **What problems is CDP Agent solving and how is that benefiting you?** A helpful tool for self-serve and allowing those with limited data/analytical skillsets to structure personalization journeys, audiences, etc. ### 15. So Easy To Use and Implement! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** I love how easy it is to push audiences into engines such as Google Ads. Creating audiences and pushing is a breeze and takes no time to do! **What do you dislike about CDP Agent?** I would love to see more tips and tricks pages to understand how to best use ActionIQ. **Recommendations to others considering CDP Agent:** N/A **What problems is CDP Agent solving and how is that benefiting you?** I am looking to understand what audiences index highly with current customers of my business for refined targeting in Google's Display and YouTube network. ### 16. AIQ is simple and effective! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about CDP Agent?** AIQ makes it easy to create audiences by making the variables / columns understandable, and in a non-SQL manner, which is super helpful for many non-technical marketers. Also, having access to AIQ Journeys has allowed for our tests to maintain success via automations. **What do you dislike about CDP Agent?** On occasion, the platform can move quite slowly. I've noticed this occurs mostly when opening the platform for the first time, or when I'm looking to copy an audience. **What problems is CDP Agent solving and how is that benefiting you?** We are solving the issue of having automated campaigns run on a regular basis because of AIQ's Journeys. This has allowed us to run tests that make a large impact to the business, and then ultimately automate the test winner, resulting in sustained performance from the target audience. ### 17. Amazingly powerful CDP with support that is second to none. **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick C. | IT Support Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CDP Agent?** The flexibility of the platform has been amazing. From the IT standpoint - it has been extremely easy to support our company's marketing team with a powerful tool that lets them gather insights on customer behavior and actionable information to better target marketing campaigns. The Action IQ team themselves are incredibly responsive, and any issue we have faced has been quickly resolved by their team with creative and effective solutions tailor built to our needs. It is extremely easy to manage with robust role based security and IP whitelisting to aide in keeping customer data secure. **What do you dislike about CDP Agent?** The only negative aspect we have yet to come across has been difficulty with our own data being incomplete or incorrect and not working well with the initial setup of the platform itself, but again, the Action IQ team was quick to find and implement a solution to these problems that kept us rolling and allowed us to realize value in our investment. The only feature from the IT side that I wish would be implemented is SSO and MFA with Azure AD in addition to the IP whitelisting measures that are already in place. **Recommendations to others considering CDP Agent:** I'd highly recommend any retail company looking for a CDP solution to strongly consider Action IQ and to engage their team to learn more about the product. They were a late addition in our initial search, and quickly blew the competition out of the water with the apparent ease of use and flexibility. A year into our partnership with Action IQ, I can firmly say that I still stand by the choice our team made today. **What problems is CDP Agent solving and how is that benefiting you?** Our retail company had severely fragmented data sources which required far more manual intervention than necessary to gain any insights and value from the customer data we did have. With Action IQ - we are able to pipe in data from every source and resolve multiple records for customers into a single record that is actionable and marketable. ### 18. Interface is very user friendly and organized. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about CDP Agent?** Audiences sizes count is very clear. I also enjoy how customizable audience view is. **What do you dislike about CDP Agent?** Hard to find audience parameters and details. Sometimes when pushing audiences into Google or Facebook audience name coding is not reflected. **What problems is CDP Agent solving and how is that benefiting you?** We use ActionIQ to manage CRM audiences. Automatic connection with main media platforms is the best feature. ### 19. Paid Social Media Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** Easy to go in and pull custom, unique audiences for targeting and have them automatically imported into the social platform. **What do you dislike about CDP Agent?** I'm not familiar enough with all the tools within the platform to have a dislike. **What problems is CDP Agent solving and how is that benefiting you?** Being able to keep up to date audiences and ease of targeting specific audiences within our CDP. ### 20. Great customer data platform for CRM marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Ruby B. | Senior Retention Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** It's very useful for building omnichannel segments and getting quick customer counts for audiences. **What do you dislike about CDP Agent?** Sometimes it can be challenging to build complex segments and there should be a data dictionary to help with all the fields and attributes available. **What problems is CDP Agent solving and how is that benefiting you?** Sizing audiences, sending segmented lists to our ESP for targeted emails ### 21. AIQ has been great for building segments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** I love the copy segment feature. I wish that you could program the daily exports easier. **What do you dislike about CDP Agent?** I wish that you could program the daily exports easier. **What problems is CDP Agent solving and how is that benefiting you?** AIQ has enabled the marketing team to build their own segments and parse out the audience without engaging analtyics. ### 22. Decent but not industry leader **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** Ability to target our userbase on Facebook **What do you dislike about CDP Agent?** Poor performance on targeting. No way to track view through performance **What problems is CDP Agent solving and how is that benefiting you?** Targeting subscribers based on Membership KPIs. We were able to target our dormant users and see a lift in their engagemen levels. ### 23. Great Omni-Channel Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2021 **What do you like best about CDP Agent?** The audience builder is user-friendly and is great for making the simplest to more intricate lists. Easy to start new or work off of what you already have buil, and it doesn't take nearly as long as some other platforms to get audience counts. Journey builder is also pretty straightforward in terms of usability. The ability to create omni-channel journies is incredibly easy and powerful. The team, at least in our experience, is timely and helpful with any issues and projects that come down the line. **What do you dislike about CDP Agent?** Some limitations in automation/workflows/journey building - data can't enter the system in realtime so the kinds of automation you want to action out of AIQ are limited and all journeys have to deploy at the same time of day. Once a journey is live, it has to be copied and be made new each time you wish to make a change. **What problems is CDP Agent solving and how is that benefiting you?** Omni-channel marketing and targeting is easy with this platform as it serves well as a central source of truth. ### 24. AIQ is a great tool for audience curation! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** Easy to create audiences and track their size. **What do you dislike about CDP Agent?** Sometimes it can be a timely process for an audience to finish genertating. **What problems is CDP Agent solving and how is that benefiting you?** We solved the issue of having to build custom audiences using manual SQL. ### 25. AIQ is one of the best platform for audience insights reporting for the clients and flexible. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** The easiest and the fastest way to create audiences **What do you dislike about CDP Agent?** Not yet, I liked almost all the features which are available in AIQ **What problems is CDP Agent solving and how is that benefiting you?** Automation to create audiences and export the audience reports to client ### 26. The account team is really strong and the platform is fairly easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2021 **What do you like best about CDP Agent?** The account team is really strong and the platform is fairly easy to use **What do you dislike about CDP Agent?** It takes a very long time to get new integrations **What problems is CDP Agent solving and how is that benefiting you?** It allows us to leverage first-party data across chanenels ### 27. A valuable tool for integration **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2021 **What do you like best about CDP Agent?** The ability it has to connect various tools into its platform. **What do you dislike about CDP Agent?** It's not really user-friendly or intuitive. It definitely takes some getting some used to. **What problems is CDP Agent solving and how is that benefiting you?** We connected our email service provider to it and created email lists with it. ### 28. New to Audience Building **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about CDP Agent?** I like that it is user-friendly for people like me, who are new to building audiences. **What do you dislike about CDP Agent?** It can take a long time to run counts sometimes, especially around 3-4 PM when all of our journeys are running. **What problems is CDP Agent solving and how is that benefiting you?** We can run multi-channel campaigns out of ActionIQ and use contact and response history for future touchpoints. ### 29. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Meghann M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2021 **What do you like best about CDP Agent?** It's simple and straightforward to build and export customer segments as a marketer. If I run into issues, the ActionIQ team is responsive and helpful. **What do you dislike about CDP Agent?** Unfortunately, our internal systems aren't integrated well enough with each other right now to use the tool to its greatest potential. **What problems is CDP Agent solving and how is that benefiting you?** We're working towards having a better understanding of our customers, what they purchase, and utilizing that data to provide them more relevant content. We've built and tested use cases, but are currently snagged with internal system limitations that don't allow us to see the full picture and utilize it fully. ### 30. Powerful and User-Friendly Platform with Great Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CDP Agent?** ActionIQ excels in the area of marketing activation - giving users the power to identify and size segments of customers through custom criteria and activate these audiences through various marketing channels. Journeys and triggered campaigns through the Flight Plan module are also a strong feature and easy to set up. ActionIQ's support is also top-notch - the account and engineering teams are always quick to solve problems and to provide back-end support. PersonMatch, ActionIQ's customer consolidation engine, is strong and reliable and can be customized in certain useful ways. Overall, ActionIQ is a great CDP partner and has contributed substantially to the growth of our customer base and of our knowledge of our customers. **What do you dislike about CDP Agent?** Coming from a data-focused, insights background, I would like to have a more direct access to data. The ability to see row-level data, even a sample of each table, would be a big help toward more efficiently and effectively creating variables and audiences. Additionally having a customer-lookup screen in which I could easily look up customer records/details would be valuable. **Recommendations to others considering CDP Agent:** ActionIQ is a great CDP, excelling in customer consolidation and marketing activation; however, deeper analytics will need to be done outside the platform. Therefore, I recommend an analytics layer in addition to ActionIQ. **What problems is CDP Agent solving and how is that benefiting you?** Most crucially, ActionIQ is doing daily consolidation of our customer records, which gives us a drastically improved picture of our customers and their behavior than when we were looking at data with potentially several disparate records per customer. Additionally, ActionIQ is helping us be more data-driven in our marketing, given we now can leverage transactional and site behavior to segment audiences and push them to various marketing channels. Our communications are becoming more targeted and relevant through ActionIQ. ### 31. Powerful and Felxible CDP with Potential to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about CDP Agent?** Customizable to your company's tech stack and data requirements from an initial integration perspective, but also from an audience and segmentation perspective. You can connect multiple sources of data, a variety of other tools and leverage the powerful features (i.e. person-match) in your day-to-day within the tool and outside of the tool. **What do you dislike about CDP Agent?** There are opportunities to improve the platform, while AIQ understands CDP's are not one-size-fits-all, having ready-made templates for audiences or basic reporting would take the tool to the next level. This would also alleviate some of the heavy lifting the client-side teams need to do in terms of creating audiences, variables or reporting dashboards from scratch. Being a flexible tool that is open to customization while overwhelmingly advantageous, also has disadvantages in the fact that it requires the necessary headcount and technical experience to implement properly. **What problems is CDP Agent solving and how is that benefiting you?** A main use-case for CDP's is resolving multiple versions of customer profiles in a given database. AIQ has made resolving multiple accounts within our database easy through their person-match feature. Their person-match technology consolidates multiple versions of the same profile into a master AIQ profile. Through this, you can track their exposure to various omnichannel campaigns. This is also simplified through their regularly scheduled contact history export. ### 32. Support team has been a great help! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about CDP Agent?** My favorite part of the tool is the ability to put a goal and/or results and associate it to the campaign so you can go to one place to see the overall results of the campaign from send information all the way to response. **What do you dislike about CDP Agent?** I think the output variable development portion of the tool has room for more growth in flexibility. With the the industry moving towards a much more automated world, it would be great to have more flexibility in creating output fields and/or having more cloning features in that area as many areas require very customized outputs along with more coding flexibility so that this portion of the campaign build can be more efficient. Also would like more insight in profiling the variable values. **What problems is CDP Agent solving and how is that benefiting you?** The problems we are solving is designing campaigns in such a way that they are more trackable now as our campaign lists and campaign execution journey's live in one place. Connections across systems are now being optimized. ### 33. User-friendly CDP with an amazing team to support your initiatives! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2021 **What do you like best about CDP Agent?** The platform itself is very intuitive and there is thorough documentation to assist with onboarding and onwards. Every member of the ActionIQ team is continually looking to help improve the platform by taking in all feedback from our conversations. They have even set up user feedback sessions from power-users as they share new functionality and iterate. Also, their expertise is greatly appreciated when reviewing initiatives and architecture for the roadmap. **What do you dislike about CDP Agent?** There really haven't been any down-sides as any issues were a by-product of internal miscommunications on our (client) side. The only area that could perhaps be beneficial is enhanced SQL capabilities for the variable builds to reduce the need for continuously updating the feeds. For instance the ability to order/prioritize records and such for specific use-cases could be useful. **What problems is CDP Agent solving and how is that benefiting you?** The ability to identify customers in order to action on their behavior and deliver consistent messaging as many customers have different touchpoints with our brands. One of the benefits, or side-effects, is that it is helping push to have clear business rules. The ability to have a more centralized and automated delivery to various platforms has most certainly been a benefit as it has allowed business units to have increased bandwidth and more reliability in the segments being pushed across channels. ### 34. Very user friendly but rigid in certain data aspects **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about CDP Agent?** The User interface on this platform is extremely user friendly. Ease of use is one of the major things to like on this platform. Additionally the platform offers simple analytical insights specially with regards to views on overlapping audiences. These insights are pretty useful in coming up with potential alterations for marketing campaigns on what strategy is likely to work best with specific audiences. **What do you dislike about CDP Agent?** One of the primary restrictions on this platform is that it doesn't easily allow configuration of multiple audience keys for the database. I find that very restrictive since it doesn't allow us to prepare campaigns in the manner most appropriate to the underlying data relevant for those campaigns. **What problems is CDP Agent solving and how is that benefiting you?** Part of the reason to implement AIQ was to provide simplistic analytics which would offer insight into how some of the key strategies are performing in the market. While there isn't a wide range of visual analytics that we have seen yet; I feel that the tool's overlapping audience analytical function allows us the capacity to make subtle alterations in our campaign goals while keeping the long term corporate strategy embedded. ### 35. Excellent Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about CDP Agent?** I have found the AIQ support team helpful and professional throughout our entire implementation process. They have answered all our questions and ensured we have all the information we need when we need it. The platform also seems easy to use and provides new insights for our company that we never thought about. **What do you dislike about CDP Agent?** I haven't had any issues or concerns so there's nothing that I dislike about AIQ. **What problems is CDP Agent solving and how is that benefiting you?** We're solving the issue of not knowing our customers very well. With the insights from AIQ we are able to better market to our customers with information and deals they would like to see. It's still early in our process so I'm not sure we're seeing any benefits yet but we are very hopeful for the future. ### 36. Great company to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2020 **What do you like best about CDP Agent?** The ActionIQ team is very helpful and responsive. The platform has modernized audience management which helps us reach more customers in a multi-channel, coordinated way. **What do you dislike about CDP Agent?** Our use cases are sometimes not supported, however, ActionIQ has worked with us to find a solution for each one. The ActionIQ data model is built around contacts, and sometimes it causes a disconnection between the audience selection and the export. **What problems is CDP Agent solving and how is that benefiting you?** We needed to reach our customers through several channels (Multi-channel campaign execution). The automation of processes that used to be manual has been a huge benefit to our organization, and the ease of executing multi-channel campaigns has proven quite beneficial. ### 37. Simple interface for seamless consumer data management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2021 **What do you like best about CDP Agent?** AIQ enabled our marketing team to automate the process of sending CRM data to external partners with minimal ramp-up time. The interface is easy to use and easily learned. **What do you dislike about CDP Agent?** ActionIQ is generally great at executing against our current setup. However, there are several "white space" features we would like to see from ActionIQ, including more granular browse behavior, rewards program integration, and mobile app specific customer lists. **What problems is CDP Agent solving and how is that benefiting you?** We have spent less time encrypting and sharing customer data, since ActionIQ helps us automate the process! ### 38. AIQ for delivering rich, personalized customer experiences **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about CDP Agent?** Action IQ provides a flexible user interface for marketers to define and manage campaigns **What do you dislike about CDP Agent?** Action IQ does not provide a way for marketers to easily model scenarios **What problems is CDP Agent solving and how is that benefiting you?** Consolidation of marketing campaigns across different customer touch points ### 39. platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2021 **What do you like best about CDP Agent?** The application is pretty user friendly. **What do you dislike about CDP Agent?** Not a lot of selfservice capablity for data ingestion. Notification is too general hard to figure out why something errored out **What problems is CDP Agent solving and how is that benefiting you?** The ability to manage marketing audience. The ability to execute marketing campaign cross multiple channels. ### 40. Manager of Customer Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Fanli Z. | Marketing Analytics Manager **Reviewed Date:** February 08, 2021 **What do you like best about CDP Agent?** The flexibility of how AIQ handles data and how easy it makes marketers customize data for different media agents **What do you dislike about CDP Agent?** I think it would be nice if AIQ can provide SQL script pannel and some basic reporting function to make the platform more comprehensive **What problems is CDP Agent solving and how is that benefiting you?** Sending 1st party targeting data to multiple media channels. ### 41. ActionIQ is an intuitive CDP platform. Easy to orchestrate customer experiences. **Rating:** 3.5/5.0 stars **Reviewed by:** Vikrant S. | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about CDP Agent?** I like the experience layer. Setting up audiences, journeys, FP's is easy and intuitive. Also the ability to orchestrate an omnichannel experience. **What do you dislike about CDP Agent?** The data layer has very few tools available to troubleshoot any issues with the data. Especially when comparing with upstream applications **What problems is CDP Agent solving and how is that benefiting you?** ActionIQ is helping with orchestrating targeted experiences to specific customer segments via digital and human touch. This will result in improved adoption and retention. ### 42. Powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Maria H. | Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2020 **What do you like best about CDP Agent?** As a marketer, I can build my own segments and trigger them without relying on IT to build everything. **What do you dislike about CDP Agent?** We didn't setup a very intuitive way to save all of our segments, and changing now seems like a monumental task. **What problems is CDP Agent solving and how is that benefiting you?** We are working toward a single view of our customer, but the business still needs to improve our own internal data. It's not there yet. ### 43. Control the complexity of customer segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about CDP Agent?** If you're looking for a CDP that can manage the rats' nest of all the different ways that you split and send your customer data, this is a great tool for that. They offer color-coded tags to keep your audiences organized. Intuitive audience builder and export scheduler. **What do you dislike about CDP Agent?** If there are complex audiences that you need, it might be best to do it outside of the platform. **What problems is CDP Agent solving and how is that benefiting you?** Providing data files for e-mails and mailers. There are a lot of different audiences that my company utilizes and having ActionIQ reduces the amount of work I have to do with repeated sends and audience lookups. ### 44. Support team is great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2020 **What do you like best about CDP Agent?** ActionIQ unifies customer records and generates customer master profiles, which builds a good foundation for any type of analytics. **What do you dislike about CDP Agent?** The platform has room to improve the flexibility of creating complex logic in variables and audiences. **What problems is CDP Agent solving and how is that benefiting you?** It is very easy to build audiences for campaigns with simple logic and output PII to marketing channels. ### 45. Great for customer data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about CDP Agent?** It's very simple to navigate and always provides accurate data **What do you dislike about CDP Agent?** When exporting CRM lists it can be a bit slow **What problems is CDP Agent solving and how is that benefiting you?** We are able to see the sizes of potential audiences when putting together our campaigns ## CDP Agent Discussions - [What is the difference between CDP and MDM?](https://www.g2.com/discussions/what-is-the-difference-between-cdp-and-mdm) - [What does Simon data do?](https://www.g2.com/discussions/actioniq-what-does-simon-data-do) - [Is ActionIQ a good company?](https://www.g2.com/discussions/is-actioniq-a-good-company) - [What does ActionIQ do?](https://www.g2.com/discussions/what-does-actioniq-do) - [Does AIQ have plans to incorporate more internal reporting metrics to the platform to bring larger visibility into the performances of audiences/journeys?](https://www.g2.com/discussions/does-aiq-have-plans-to-incorporate-more-internal-reporting-metrics-to-the-platform-to-bring-larger-visibility-into-the-performances-of-audiences-journeys) - 1 upvote - [View CDP Agent pricing details and edition comparison](https://www.g2.com/products/cdp-agent/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+03%3A04%3A59+-0500&secure%5Bsession_id%5D=d8ffcec7-309e-4f7a-af7c-33f40c145325&secure%5Btoken%5D=96b769fc7257d7dc0515c3792d4afb6b484ad14483329754feff3bc1f27482ca&format=llm_user) ## CDP Agent Features **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Intelligence** - Marketing Metrics - Predictive Modeling ## Top CDP Agent Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - 4.5/5.0 (157 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (758 reviews)