I like Yext's analytics feature the most. We build our own custom reports instead of using predefined graphs, and I've found nothing nearly as robust as Yext on other platforms. We can access important data points at a store, folder, or tag level, which include search term impressions by brand, customer actions like website button clicks, get directions, and calls. This robust data helps us understand standard performance and identify opportunities.

I use Yext primarily to monitor reputation for a client across all their different locations. I really like that it brings all the different review sites into one platform, which is super helpful for us. I think the user interface is very strong, making it easy to navigate. The analytics are also robust, allowing us to provide strong insights to our client. I find the ability to have prewritten or preapproved responses in a dropdown handy, as it helps my team respond quickly and appropriately with legal language. The analytics features are great for tracking our progress month-to-month and year-over-year, assisting us in identifying trends throughout the year, like when we'll typically see a surge or a lull in reviews. Lastly, the initial setup of Yext was very straightforward and simple.

I like Yext's ability to update and edit all of our listings at once. It's really nice that it shows reviews and gives the option to respond to them, which is super helpful since we have 270 locations across 15+ accounts. I also found the initial setup to be very easy.