
Editores y comercializadores navegan los desafíos del ecosistema publicitario y maximizan sus retornos.

Tercept utiliza algoritmos de aprendizaje automático completamente automatizados y en tiempo real que optimizan los precios mínimos para su pila de demanda existente (Adexchanges y SSPs como Adx, Appnexus, Rubicon, etc.). Tercept realiza la optimización a un nivel granular, procesando GB de datos y analizando patrones de compra. Tercept utiliza el enfoque de aplicar pruebas A/B de múltiples precios mínimos simultáneamente y establecer el precio mínimo perfecto en cualquier momento.


Tercept is a technology company that offers advanced data analytics solutions for digital advertising, focusing on simplifying the complexities of data management for publishers and advertisers. The company provides a unified platform that aggregates data from various advertising sources, enabling users to perform comprehensive data analysis and gain actionable insights. Tercept's solutions aim to enhance decision-making processes by offering features like automated reporting, dashboards, and real-time analytics. These tools help businesses optimize their advertising strategies and improve revenue management.