Smart Points, accessible through the website http://www.loylap.com, is a digital loyalty and rewards program provided by LoyLap. This platform focuses on enhancing customer engagement for businesses by offering customizable loyalty solutions. It allows businesses to create tailored reward systems that encourage repeat visits and increase customer retention. The service integrates with various payment systems and offers tools for tracking customer behavior, managing promotions, and analyzing consumer data. Overall, Smart Points aims to improve customer relationship management and drive sales growth for businesses.