Sequel is a webinar platform built for your website. It runs live and on-demand webinars directly on your own site and turns every interaction—what people watch, click, and do next—into first-party data you actually own and can use. Instead of sending prospects to a third-party destination, Sequel keeps them inside your brand experience, surrounded by your product, pricing, and next steps. That engagement is automatically connected to your CRM so sales and marketing can follow up faster and see which webinars truly influence pipeline and revenue. Over time, Sequel uses this real engagement to power smarter content, better follow-up, and more relevant website experiences. It’s the foundation for turning your website from a static destination into a growth channel that learns from buyer behavior.