ResponseSource is a digital platform that facilitates the connection between journalists and PR professionals, streamlining the process of sourcing information and experts for media stories. The service allows journalists to send out requests for information (RFIs) to a broad network of public relations contacts, helping them find relevant sources and content efficiently. PR professionals use ResponseSource to receive real-time media opportunities, enabling them to get their clients' stories in front of the right journalists. This tool is designed to enhance media outreach and press coverage, making it an essential resource for effective public relations and media communications.