Optilead is a customer engagement and sales conversion company that specializes in optimizing online sales by combining digital and human touchpoints. It offers a cloud-based platform that allows businesses to re-engage with potential customers who have abandoned their online shopping carts or who are showing exit intent. Through automated and personalized communications, such as calls or messages, Optilead aims to convert these prospects into buyers. Their solution is designed to increase sales, enhance customer experience, and provide valuable insights into consumer behavior.