OpenBack is a mobile engagement platform that leverages edge computing and machine learning to deliver notifications at the optimal moment. Their solution offers a unique approach to push notifications where decisions are made on-device, ensuring data privacy and real-time personalization. This approach allows OpenBack to optimize the notification delivery by considering the user’s current context, device status, and local environment without the need to send personal data back to the cloud. This results in higher engagement rates, better user retention, and more effective communication for mobile apps.