NativeVideo is a platform that enables users to seamlessly integrate video recording, sharing, and playback functionalities into Salesforce applications. By embedding video capabilities directly within Salesforce, NativeVideo enhances communication and collaboration, allowing users to create and manage video content without leaving the Salesforce environment. The platform is designed to improve customer engagement, support processes, and internal training, offering a streamlined and efficient way to harness the power of video within a familiar CRM framework.