

Dynamic Yield es un proveedor líder de herramientas automatizadas de optimización de conversiones para comercializadores en línea, editores y minoristas. Con una plataforma propietaria que ofrece las promociones, el contenido y las llamadas a la acción adecuadas a cada visitante en tiempo real, Dynamic Yield es capaz de personalizar cada etapa del embudo de usuario y maximizar rápidamente el compromiso del usuario, las conversiones y los ingresos generales.

Pro Insight es una solución de revisión manual que ayuda a los equipos de gestión de riesgos de todo el mundo a verificar identidades. En una vista integral, Pro Insight permite a los usuarios evaluar tanto los atributos de identidad digitales como tradicionales y su relación entre sí. La herramienta también presenta un Puntaje de Confianza y las principales señales que lo influyen, Insights de Red patentados, un mapa interactivo de cálculo de distancia, herramientas administrativas y analíticas robustas, e integraciones directas de flujo de trabajo.

Mastercard Offers is a comprehensive solution designed to help merchants achieve their business objectives by managing merchant-funded offers with exceptional ease and efficiency. By leveraging Mastercard's extensive experience, advanced personalization engine, and flexible capabilities, this dynamic platform operates seamlessly across any payment type and network, providing access to a wide range of distribution channels. Key Features and Functionality: - Pay for Performance: Merchants pay only for results directly attributed to sales, backed by rich analytics that ensure a clear return on ad spend. - Targeted Offer Models: Utilizing advanced AI, merchants can unlock new revenue streams by targeting the right customers and paying solely for actual performance. - Retention Boost: Strategic campaigns are designed to elevate customer retention by rewarding increased spending frequency and managing offers to sustain customer engagement. - Win-Back Strategies: The platform enables merchants to regain lost revenue by strategically re-engaging lapsed customers through dynamic offers. - Efficient Spend Management: With card-linked offers, merchants can maximize marketing impact, confidently set budgets, and demonstrate incremental lift through attributable sales and analytics. Primary Value and User Solutions: Mastercard Offers empowers merchants to drive customer loyalty and increase sales by delivering personalized, merchant-funded offers efficiently. The platform's end-to-end management capabilities simplify the process of creating and distributing offers, allowing merchants to focus on their core business operations. By providing targeted and performance-based incentives, merchants can attract new customers, retain existing ones, and re-engage those who have lapsed, ultimately enhancing their overall market competitiveness.

La API de Mastercard es una Interfaz de Programación de Aplicaciones de Mastercard con el objetivo de abrir, estandarizar y simplificar el acceso a sus servicios.

Mastercard Blockchain facilita nuevas oportunidades de comercio para la transferencia digital de valor al permitir que las empresas e instituciones financieras realicen transacciones en un libro mayor distribuido. Nuestra tecnología puede impulsar múltiples casos de uso y puede ayudar a reducir el tiempo, el costo y el riesgo en los flujos financieros.

Finicity proporciona soluciones para la gestión financiera, los pagos y la toma de decisiones de crédito.

Ethoca es una red segura para que los emisores de tarjetas y los comerciantes se conecten y trabajen de manera cooperativa fuera de la red de pagos.

Boost your loyalty strategy with an optimized rewards program Mastercard Rewards Solutions help you build long-term brand affinity by delivering engaging, digital rewards programs, underpinned by our globally scalable platforms and loyalty expertise. Our capabilities enable organizations to quickly design and implement strategic rewards programs and establish profitable, long-term relationships with customers.

SessionM es una plataforma de compromiso con el cliente que empodera a las marcas más innovadoras del mundo para forjar relaciones con los clientes más sólidas y rentables. La plataforma se escala para la empresa, a nivel global.

Mastercard powers economies and empowers people in 00+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.