Hingeto is a platform designed to assist retailers and brands with expanding their product offerings through a no-risk, pre-order model. The company provides a solution that integrates instantly with e-commerce platforms such as Shopify, allowing businesses to test new products with minimal financial risk. By leveraging pre-sales, Hingeto enables clients to gauge demand before placing inventory orders, ultimately reducing overstock and stock-out situations. This approach is particularly beneficial for companies looking to diversify their catalog without making significant upfront investments.