Digsite is an agile qualitative research platform that facilitates rapid consumer insights for businesses. It enables teams to conduct in-depth online discussions, surveys, and evaluations with targeted consumer demographics, helping businesses understand customer needs and preferences efficiently. The platform is designed for creating and managing customer communities and conducting iterative research to support product development, marketing strategies, and customer experience improvements. Digsite emphasizes quick setup and real-time feedback to support iterative learning and decision-making processes.