Channel Fusion

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Channel Fusion is a provider of comprehensive channel marketing solutions, offering a tailored platform supported by best-in-class services for some of the world's leading brands. With over 20 years of experience, Channel Fusion delivers a comprehensive ecosystem of channel marketing solutions and support services, starting by understanding a brand’s desired outcomes first. Key Features and Functionality: - Co-op/MDF Funding Management: Efficiently manage partner engagement, compliance, and spending effectiveness in channel marketing programs. - Rewards & Loyalty Programs: Offer adaptable reward and loyalty options with flexible reimbursement methods to incentivize channel partners. - Rebates & SPIFFs: Support channel partner revenue objectives with simplified consumer rebate processes. - Digital Fusion Local Marketing Programs: Provide customized marketing packages to help channel partners drive sales at the local level. - Ad Builder & Asset Library: Strengthen brand alignment and compliance through ad creation and asset management tools. - Mobile Applications: Enhance partner engagement and accessibility through mobile solutions. - Leads Management: Streamline lead tracking and conversion processes to boost sales performance. - Marketing Planning: Facilitate strategic marketing initiatives with comprehensive planning tools. - Content Personalization: Utilize AI and machine learning to define channel partner profiles and personalization rules. - Measurement: Determine channel marketing program ROI and operational effectiveness with real-time or ad hoc measurement capabilities. - Insight Fusion Advanced Analytics: Leverage data-as-a-service capabilities powered by AI and machine learning to deliver robust reporting. Primary Value and Solutions: Channel Fusion's primary value lies in its ability to transform channel marketing into impactful business results by aligning strategy with execution. By providing a comprehensive suite of technology applications, programs, and services, Channel Fusion empowers brands to enhance their channel marketing effectiveness, drive partner engagement, and achieve strategic goals. This holistic approach ensures that channel partners are equipped with the necessary tools and support to succeed, leading to increased sales, better brand consistency, and streamlined marketing efforts across the entire channel ecosystem.