It is very easy-to-use software, and it’s so user-friendly for marketers who don’t use technology a lot. its customer support is really appreciable it does not involve any hidden costs

I find Act-On easy to use with a good amount of features without being overwhelming. Customer support is always very helpful and responsive.

I like using Act-On for our email marketing because it allows us to communicate effectively with current customers and prospects. The single-user management capability of multiple email accounts makes our company run more efficiently. I appreciate the ease of use, and the fact that we've used it for years helps us leverage historical data to evaluate performance year over year. It provides a good benchmark for measuring growth in our email programs. I also like that Act-On connects and shares data with NetSuite, which seems to work well. The email design tool was recently improved, making it easy to use. They have introduced some new AI tools and insights, although these come at an additional cost.